---
title: "CHERIAN SIGI MOOLAMATTOM - Full-time parenting in Bengaluru | Tal"
description: "Meet CHERIAN SIGI MOOLAMATTOM, Marketing | Online Merchandising | Category Marketing | Account Management | Strategic Growth Initiatives based in Bengaluru. AI stack includes claude, openai, and Canva Magic Studio."
image: "https://tal.club/meet/cherian-sigi-moolamattom/share-image"
---

# CHERIAN SIGI MOOLAMATTOM on Tal

## Headline

Marketing \| Online Merchandising \| Category Marketing \| Account Management \| Strategic Growth Initiatives

## About

I am a seasoned marketing professional with over 11 years of experience in various domains, such as D2C, e\-commerce, FMCG, oil and gas, spread across MNCs and start\-ups\. My core competencies include account management, storefront marketing / merchandising, category & growth marketing, P&L, Go\-to\-Market strategy, pricing, campaign management and BTL\. In my most recent role as a marketing manager at Licious, a leading online meat and seafood brand, I delivered results in creating personalized storefronts, executing platform\-wide campaigns, improving conversion and retention, coordinating category launches, optimising category selection and managing P&L and budget plans\. I was also a founding member of the micromarkets team that launched 23 Tier 2 cities for Licious, using a data\-driven and agile approach\. I am passionate about leveraging data, creativity, and customer insights to drive growth and innovation in the marketing domain\. I am excited about challenging and rewarding projects in category marketing, growth marketing, product marketing, storefront management and shopper marketing\.

## Location

Bengaluru

## AI stack

claude

openai

Canva Magic Studio

ChatGPT

## Work experience

Full\-time parenting at Career Break, Apr 2023 \- Present · 3 yrs 6 mos, On a short paternity break\. Ready for the next exciting challenge in my career\.

Manager \- Marketing, Online Merchandising at Licious, Nov 2021 \- Apr 2023 · 1 yr 6 mos, Bengaluru, Karnataka, India, \- Responsible for Personalised Storefront Management by creating category affinity on\-site layouts for consumption based cohorts \(for app, web & m\-web\) \- Conceptualise and execute platform wide campaigns and measure the performance \- Events / Category Led / Seasonal / Festive \- Strategise for improving platform conversion, user retention and maximising Average Order Value \- Co\-ordinate with internal stakeholders to design and implement category launch campaigns and grow the stagnant / de\-growing categories \- Ensure adherence to the creative best practices and SOPs

Asst\. Regional Marketing Manager \- Micromarkets at Licious, Nov 2020 \- Oct 2021 · 1 yr, Kochi, Kerala, India, \- Founding member of the Micromarkets team responsible for Licious’ expansion to Tier 2 cities\. Launched cities from scratch\. Created the GTM playbook / road map for Licious' expansion to 23 Tier 2 cities\. \- Monitored monthly P&L and budget plans for customer acquisitions and retention for Southern cities \- Improved category P&L and penetration for assigned cities through strategic platform and offline campaigns \- Curated catalogues to optimise category width & depth to match regional and seasonal preferences & price perceptions \- Owned the weekly forecasting to ensure SKU availability for ramping up sales, reducing wastage and keeping the liquidation discounts in check \- Monitored competition activities, pricing and promotions to frame strategic business, marketing and operational interventions \- Responsible for marketing activities \(Offline / ATL / BTL\) for Southern cities; Identified, qualified and managed vendors

Key Account Manager at Castrol India Ltd, Jul 2018 \- Mar 2019 · 9 mos, Coimbatore, Covering Tamil Nadu & Kerala

Area Manager at Castrol India Ltd, Mar 2016 \- Jun 2018 · 2 yrs 4 mos, Thrissur

Senior Sales Specialist at Idemitsu Lube India Private Ltd, May 2013 \- Feb 2016 · 2 yrs 10 mos, Chennai Area, India

AREA EXECUTIVE at TOTAL OIL INDIA PVT LTD, Nov 2010 \- Apr 2013 · 2 yrs 6 mos, Chennai Area, India

## Education

EPGCMM, Marketing, Indian Institute of Management, Kozhikode

PGDM, Marketing & Human Resource, SCMS \- COCHIN

[View the original profile](https://tal.club/meet/cherian-sigi-moolamattom)

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