Headline

Marketing | Online Merchandising | Category Marketing | Account Management | Strategic Growth Initiatives

About

I am a seasoned marketing professional with over 11 years of experience in various domains, such as D2C, e-commerce, FMCG, oil and gas, spread across MNCs and start-ups. My core competencies include account management, storefront marketing / merchandising, category & growth marketing, P&L, Go-to-Market strategy, pricing, campaign management and BTL. In my most recent role as a marketing manager at Licious, a leading online meat and seafood brand, I delivered results in creating personalized storefronts, executing platform-wide campaigns, improving conversion and retention, coordinating category launches, optimising category selection and managing P&L and budget plans. I was also a founding member of the micromarkets team that launched 23 Tier 2 cities for Licious, using a data-driven and agile approach. I am passionate about leveraging data, creativity, and customer insights to drive growth and innovation in the marketing domain. I am excited about challenging and rewarding projects in category marketing, growth marketing, product marketing, storefront management and shopper marketing.

Location

Bengaluru

AI stack

claude

openai

Canva Magic Studio

ChatGPT

Work experience

Full-time parenting at Career Break, Apr 2023 - Present · 3 yrs 6 mos, On a short paternity break. Ready for the next exciting challenge in my career.

Manager - Marketing, Online Merchandising at Licious, Nov 2021 - Apr 2023 · 1 yr 6 mos, Bengaluru, Karnataka, India, - Responsible for Personalised Storefront Management by creating category affinity on-site layouts for consumption based cohorts (for app, web & m-web) - Conceptualise and execute platform wide campaigns and measure the performance - Events / Category Led / Seasonal / Festive - Strategise for improving platform conversion, user retention and maximising Average Order Value - Co-ordinate with internal stakeholders to design and implement category launch campaigns and grow the stagnant / de-growing categories - Ensure adherence to the creative best practices and SOPs

Asst. Regional Marketing Manager - Micromarkets at Licious, Nov 2020 - Oct 2021 · 1 yr, Kochi, Kerala, India, - Founding member of the Micromarkets team responsible for Licious’ expansion to Tier 2 cities. Launched cities from scratch. Created the GTM playbook / road map for Licious' expansion to 23 Tier 2 cities. - Monitored monthly P&L and budget plans for customer acquisitions and retention for Southern cities - Improved category P&L and penetration for assigned cities through strategic platform and offline campaigns - Curated catalogues to optimise category width & depth to match regional and seasonal preferences & price perceptions - Owned the weekly forecasting to ensure SKU availability for ramping up sales, reducing wastage and keeping the liquidation discounts in check - Monitored competition activities, pricing and promotions to frame strategic business, marketing and operational interventions - Responsible for marketing activities (Offline / ATL / BTL) for Southern cities; Identified, qualified and managed vendors

Key Account Manager at Castrol India Ltd, Jul 2018 - Mar 2019 · 9 mos, Coimbatore, Covering Tamil Nadu & Kerala

Area Manager at Castrol India Ltd, Mar 2016 - Jun 2018 · 2 yrs 4 mos, Thrissur

Senior Sales Specialist at Idemitsu Lube India Private Ltd, May 2013 - Feb 2016 · 2 yrs 10 mos, Chennai Area, India

AREA EXECUTIVE at TOTAL OIL INDIA PVT LTD, Nov 2010 - Apr 2013 · 2 yrs 6 mos, Chennai Area, India

Education

EPGCMM, Marketing, Indian Institute of Management, Kozhikode

PGDM, Marketing & Human Resource, SCMS - COCHIN