---
title: "Charu Haasan - Principal Product Designer in Bengaluru | Tal"
description: "Meet Charu Haasan, Principal Product Designer at Bright Money based in Bengaluru. AI stack includes antigravity, claude code, and codex."
image: "https://tal.club/meet/charu-haasan/share-image"
---

# Charu Haasan on Tal

## Headline

Principal Product Designer at Bright Money

## About

I’m a human\-centered Product designer with over 4\+ years of expertise in building interactive experiences\. I enjoy working with both technology and people\. As a designer, I am capable of learning and adapting in\-demand ways of working, skills, and industries so as long as I am solving meaningful problems that are simple and persuasive\. In my work environment, I foster a diverse and inclusive culture and build authentic relationships with my colleagues\.

## Location

Bengaluru

## AI stack

antigravity

claude code

codex

## Work experience

Principal Product Designer at Bright Money, Apr 2026 \- Present · 8 mos, Bengaluru, Karnataka, India

Senior Product Designer at Bright Money, Jan 2023 \- May 2026 · 3 yrs 5 mos, Bengaluru, Karnataka, India, Awarded as 🏆: “Bold & Beautiful” \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Recognized for Product thinking, clean execution, and beautiful, revenue\-driving design across Bright’s Credit building and Affiliate Market Place \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ About work I led high\-impact design initiatives across Bright’s credit\-building & Affiliate Market Place\. Drove strategic 0→1 product experiences, working closely with cross\-functional teams to align design, business, and user goals\. I design for key problem spaces across the user lifecycle — Onboarding, Activation, Retention, and Monetization — with a strong focus on Financial Wellness, Conversion\-Led Growth, and Scalable Systems\. My work balances business impact with User trust, enabling high ARPU, improved retention, and long\-term product adoption\. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Key Accomplishments Credit builder \- Bright Builder, Rent Reporting & Bill Reporting ⟡ Designed product opt\-in flow with $2 ARPU ⟡ 22% opt\-in rate, contributing $840K in incremental revenue ⟡ Improved overall product net conversion Discover \(Affiliate Marketplace\) ⟡ Designed & launched a curated, FOMO\-led affiliate offers market place driving $1\.2M revenue ⟡ Drove $1\.2M revenue with 8x MoM growth \(from $19K to $152K\) ⟡ Achieved 60% active usage, with 20% conversion among engaged users ⟡ Established a new revenue stream within a short time post\-launch Subscription Management \(Bill Saver\) ⟡ Designed an add\-on product helping users cancel unused subscriptions ⟡ Drove 20% opt\-in, $0\.58 ARPU, and $27K MoM revenue ⟡ Add on product over main monetization and other credit building products Phoenix Design System \- Bright Money 3\.0 ⟡ Co\-led creation of a scalable, reusable design system ⟡ Enabled faster builds, lower dev cost, consistent UX across products ⟡ Whole new modern UI for an older design system with Global standards

Health and well\-being at Career Break, Jul 2022 \- Nov 2022 · 5 mos, Bengaluru, Karnataka, India, 👨‍👧‍👧 Spent time with family & friends 🤹🏻‍♀️ Upskill & Personal growth 🥰 Mental health & well\-being ⚡ Re\-energise and grow

Senior Product Designer at Amby \- Intelligent OKR software, Jan 2022 \- Jun 2022 · 6 mos, Banglore, As the founding design member of Amby which is an OKR strategy software for a growth stage company, I was responsible for leading the product design along with a designer, The following are some of my notable achievements: ✦ Established and led design strategy, vision, roadmap, and execution of the Amby mobile app\. Conducted user tests at each stage in a fast\-paced, iterative cycle to improve designs, which in return enhanced the on\-the\-go check\-in experience of OKR Initiatives\. ✦ Designed low\-high fidelity prototypes, and advanced visual design for Amby product marketing site\. Enhanced product offerings, features, and signup rates by collaborating with stakeholders and engineers\.

Product Designer at DesignString \- UX Agency, Jan 2020 \- Jan 2022 · 2 yrs 1 mo, Bangalore, While at this mid\-stage startup, I worked on several projects as part of design partnership that included Bookmyshow, Rapido Bike Taxi Pinelabs, and Onesky\. ✦ Conceptualized, designed, and advocated for rewards and signup services for 30 million users\. Led workshop and helped prioritize design alongside two other designers and three engineers\. ✦ Spearheaded, enhanced, and designed the fare estimator to get an estimate for a Rapido ride, which increased the ride\-booking rate by 12%\. Advanced design system by partnering closely with designers and engineers\. ✦ Designed and prototyped the end\-to\-end user journey for the Onesky drone registration web portal and Drone flight plan app\. Implemented A/B testing, usability testing, and log data to improve experiences\.

Product Designer at YML, Apr 2018 \- Dec 2019 · 1 yr 9 mos, Bengaluru Area, India, ✦ Established and led the design, end\-to\-end user journey for the LECET business news service used by laborers to stay up to date on regional\-national construction news\. ✦ Conceptualised, explored, and designed MEP Go app logo and identity ✦ Collaborated, supported, and coordinated dev handoff and visual testing for projects such as Universal Music Group, Siebel scholar, C3\.ai, and Hill\-Rom

## Education

Bachelor of Engineering \- BE, Mechanical Engineering, Mangalore Institute of Technology and Engineering, Mangalore, India

[View the original profile](https://tal.club/meet/charu-haasan)

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