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Charishma Pothula

SEO Content Writer | Creative Writer | Web Content Writer | Social Media Manager | Regional Media & Brand Storytelling

Vishakhapatnam

4+ years of work experience

Yo Vizag
Sep 202510 mosPresent

● Elevated content quality and strategic depth across all verticals, leading by example in SEO best practices and editorial standards, within given deadlines and timelines. ● Oversaw content planning with a sharper focus on keyword targeting, search intent alignment, and competitive positioning. ● Took ownership of client communication — managing inbound and outbound emails and calls for Yo! Vizag, ensuring timely responses and professional brand representation. ● Mentored and maintained consistency in publishing workflows, including metadata, internal linking structures, and on-page optimisation. ● Continued contributing high-value editorial content while expanding responsibilities into coordination and strategy.
Yo Vizag
Sep 20241 yrAug 2025

● Researched, wrote, and published SEO-optimised articles across local news, lifestyle, and entertainment, competing with major regional publications in search rankings. ● Conducted keyword research, competitor analysis, and audience insights to shape content strategy and improve discoverability. ● Given consistent and high-ranking SEO articles with meta descriptions, tags, and high-quality pictures within estimated deadlines. ● Wrote compelling interviews about people from all walks of life and businesses, centred around Vizag. ● Managed end-to-end WordPress publishing — formatting, internal linking, metadata, and on-page SEO. ● Drove a 30% improvement in overall website traffic through consistent keyword-focused content.
Team Ideafirst
Sep 20241 yr 10 mosPresent

Visakhapatnam

● Developed and executed content strategies for Instagram and Facebook, growing organic engagement. ● Enhanced brand awareness and follower growth through trend-based storytelling and engagement-driven copywriting. ● Collaborated with design and strategy teams to maintain a consistent brand voice across all campaigns. ● Tracked performance metrics including reach, impressions, and clicks via Google Analytics and Meta Insights, delivering monthly reports for strategic review. ● Developed new social media strategies for social media handles with engaging storytelling and voiceovers.
Campus West – Abroad Education Consultancies
Jun 20212 yrs 4 mosSep 2023

●​ Guided students in university shortlisting, SOP writing, and application management for top international programs. ●​ Created informational content and marketing materials promoting global education opportunities. ●​ Coordinated admissions, scholarships, and accommodation logistics with universities and agencies. ●​ Provided mentorship on test prep (GRE, TOEFL, SAT, GMAT) and improved student outcomes. Key Achievements: ●​ Helped 60% of students gain admission into preferred universities. ●​ Supported 4 students in securing 80%+ scholarships through optimized SOPs and documentation. ●​ One in three students achieved a 90% scholarship, reflecting strong advisory outcomes.

Education

Bachelor's Degree, Chemistry

Sri Murali Krishna Degree College

20243 yrs2027

High School Diploma

sri chaitanya junior college

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Headline

SEO Content Writer | Creative Writer | Web Content Writer | Social Media Manager | Regional Media & Brand Storytelling

About

Hello! I am Charishma Pothula, and I am passionate about everything creative. My education in a Bachelor's in Chemistry should make me a STEM girl, but my experience as an SEO web content and creative writer, and a social media manager, make me a SPAM girl too! I currently work at Yo! Vizag as the Senior Content Writer. I have created SEO-optimised articles that compete with the biggest regional publications in search rankings. I write content on various topics, including breaking news, long-form lifestyle, travel, entertainment, beauty, food, and drink features. I also manage social media at Team Ideafirst, handling different brands, planning content strategy, and writing engaging copy through regional and relatable storytelling on platforms such as Instagram and Facebook. You can browse and find some of the articles I have written, too! You can expect the following in every role: -Great writing skills and command in English, developed through daily and high-volume work -Ease and adaptability to write across different categories, including news, features, lifestyle, entertainment, travel, food, and drink -Sharp precision for tone, consistency, and quality -Ability to work independently and be responsible while maintaining high standards I am based in Visakhapatnam and open to remote or hybrid opportunities in content writing, SEO, and digital media. 📩charishmapothula999@gmail.com

Location

Vishakhapatnam

Work experience

Senior Content Writer at Yo Vizag, Sep 2025 - Present · 10 mos, ● Elevated content quality and strategic depth across all verticals, leading by example in SEO best practices and editorial standards, within given deadlines and timelines. ● Oversaw content planning with a sharper focus on keyword targeting, search intent alignment, and competitive positioning. ● Took ownership of client communication — managing inbound and outbound emails and calls for Yo! Vizag, ensuring timely responses and professional brand representation. ● Mentored and maintained consistency in publishing workflows, including metadata, internal linking structures, and on-page optimisation. ● Continued contributing high-value editorial content while expanding responsibilities into coordination and strategy.

Web Content Writer at Yo Vizag, Sep 2024 - Aug 2025 · 1 yr, ● Researched, wrote, and published SEO-optimised articles across local news, lifestyle, and entertainment, competing with major regional publications in search rankings. ● Conducted keyword research, competitor analysis, and audience insights to shape content strategy and improve discoverability. ● Given consistent and high-ranking SEO articles with meta descriptions, tags, and high-quality pictures within estimated deadlines. ● Wrote compelling interviews about people from all walks of life and businesses, centred around Vizag. ● Managed end-to-end WordPress publishing — formatting, internal linking, metadata, and on-page SEO. ● Drove a 30% improvement in overall website traffic through consistent keyword-focused content.

Social Media Manager at Team Ideafirst, Sep 2024 - Present · 1 yr 10 mos, Visakhapatnam, ● Developed and executed content strategies for Instagram and Facebook, growing organic engagement. ● Enhanced brand awareness and follower growth through trend-based storytelling and engagement-driven copywriting. ● Collaborated with design and strategy teams to maintain a consistent brand voice across all campaigns. ● Tracked performance metrics including reach, impressions, and clicks via Google Analytics and Meta Insights, delivering monthly reports for strategic review. ● Developed new social media strategies for social media handles with engaging storytelling and voiceovers.

Student Counselor at Campus West – Abroad Education Consultancies, Jun 2021 - Sep 2023 · 2 yrs 4 mos, ●​ Guided students in university shortlisting, SOP writing, and application management for top international programs. ●​ Created informational content and marketing materials promoting global education opportunities. ●​ Coordinated admissions, scholarships, and accommodation logistics with universities and agencies. ●​ Provided mentorship on test prep (GRE, TOEFL, SAT, GMAT) and improved student outcomes. Key Achievements: ●​ Helped 60% of students gain admission into preferred universities. ●​ Supported 4 students in securing 80%+ scholarships through optimized SOPs and documentation. ●​ One in three students achieved a 90% scholarship, reflecting strong advisory outcomes.

Education

Bachelor's Degree, Chemistry, Sri Murali Krishna Degree College

High School Diploma, sri chaitanya junior college