Headline

Marketing Mind behind Kuberns | SEO, Paid Ads, Content Strategy | Ex-TheCodeWork | Engineering Mindset in Marketing

About

I’m a digital marketer with an engineering mindset. I graduated as a mechanical engineer, but somewhere between system thinking and problem-solving, I found my way into digital marketing. And honestly? That mindset has been my biggest asset. In marketing, just like in engineering, I focus on building systems that actually work: → Campaigns that drive results, not just reach. → Content strategies that scale with consistency. → SEO and paid ads that are rooted in logic, not guesswork. I’m currently part of the marketing team at Kuberns, where I work across multiple verticals like organic growth, content marketing, YouTube SEO, performance campaigns (Meta & Google Ads), and analytics. I help plan and manage content calendars, assist with ad strategy, and contribute to shaping our brand voice across channels. Before this, I was at TheCodeWork, where I started as a social media intern and grew into a digital marketing associate. During my time there, I led influencer outreach, managed Instagram and LinkedIn content, built lead-generation flows using AI tools, performed SEO tasks like link building and article submissions, and collaborated with teams to develop marketing case studies. Working in startups has allowed me to take ownership of multiple responsibilities and build marketing systems from the ground up. What ties it all together is my approach: I treat every marketing challenge like a system to design, test, and improve. Whether it’s scaling content, optimising ads, or building community, I care about how things work and how they can work better. I’m always exploring what’s next in digital marketing and how to stay ahead without losing the human touch.

Location

Sirsi

AI stack

gemini

github copilot

notion

openai

Work experience

Digital Marketing Executive at Kuberns, Mar 2025 - Present · 1 yr 3 mos, Remote, I work across multiple areas of digital marketing to support the growth of our developer-focused PaaS platform. My role combines content marketing, SEO, paid campaigns, and analytics to build consistent, measurable digital visibility. Key Responsibilities: Plan and manage multi-channel content calendars for blogs, videos, and social media. Lead SEO and publishing efforts to improve discoverability and engagement. Contribute to Meta Ads and Google Ads strategy, including creative input and targeting refinement. Perform keyword research and on-page SEO optimisation for marketing pages and blog content. Collaborate with design and dev teams to align marketing efforts with product positioning. Analyze campaign and platform performance using Google Analytics and internal tools. Explore and integrate AI tools to streamline content workflows and lead generation processes. Maintain brand consistency across all content and communications. This role has strengthened my ability to take ownership across the marketing funnel from strategy to execution, while adapting quickly to new tools, trends, and platforms.

Digital Marketing Associate at TheCodeWork, Aug 2023 - Apr 2025 · 1 yr 9 mos, At TheCodeWork, I played a hands-on role in developing and executing full-spectrum digital marketing strategies across social media, SEO, content, and lead generation. As part of a lean marketing team, I was actively involved in both planning and implementation, often leading initiatives from start to finish. Key Responsibilities: Managed and grew social media presence across Instagram, LinkedIn, and Twitter with consistent content planning, posting, and engagement strategies. Led influencer outreach efforts for collaboration opportunities, campaign partnerships, and brand visibility. Executed SEO tasks including keyword research, link building, article submissions, and performance tracking to improve organic reach. Collaborated with internal teams to develop marketing content such as case studies, campaign creatives, and blog articles. Developed and optimised lead generation workflows using AI tools to improve campaign efficiency and audience targeting. Analysed engagement metrics across social platforms and landing pages to iterate and improve ongoing marketing efforts. This role gave me deep exposure to growth marketing in a startup setting, where I learned to take initiative, experiment with new tools, and align content and campaigns with business goals.

Junior Marketing Manager at TheCodeWork, Feb 2023 - Aug 2023 · 7 mos, As a Junior Marketing Manager, I am dedicated to delivering impactful marketing campaigns and driving brand awareness to achieve business goals. With a strong foundation in market research and analysis, I develop data-driven strategies to engage target audiences across digital, social media, and traditional marketing channels. Collaborating closely with cross-functional teams, I ensure the seamless execution of integrated campaigns and foster strong brand positioning. By staying updated on industry trends and emerging technologies, I consistently optimize marketing effectiveness and contribute to the growth and success of organizations.

Digital Marketing Intern at DigitalDeepak.com, Sep 2022 - Jan 2023 · 5 mos, Bengaluru, Karnataka, India, Sorted and organized files, spreadsheets, and reports. Analyzed problems, identified solutions, and made decisions. Worked on projects using knowledge gained in classes to put together recommendations for issues. Gained experience in building websites in WordPress and writing Blogs. Drafted weekly e-newsletters to subscribers and set up campaigns in Convertkit. Gained Knowledge in Google Ads, and Facebook(Instagram) Ads. Learned and experimented with Search Engine Optimization.

Quality Specialist at Adecco India Pvt Ltd, Aug 2022 - Dec 2022 · 5 mos, Bengaluru, Karnataka, India, Evaluated records for accuracy, value, and status of preservation. Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity. Carried out day-day-day duties accurately and efficiently. Worked flexible hours; night, weekend, and holiday shifts. Proved successful working within tight deadlines and a fast-paced atmosphere. Used critical thinking to break down problems, evaluate solutions and make decisions.

Engineering Trainee at divgi torque trans systems pvt LTD, sirsi, Aug 2020 - Jan 2022 · 1 yr 6 mos, Sirsi, Karnataka, India, Interpreted blueprints and technical drawings to analyse upcoming projects. Collaborated with senior engineers on complex projects. Conducted root-cause analysis of component failure. Evaluated quality control processes and made recommendations for improvements in quality control. *Escalated concerns about project and process quality, referring discovered issues to Superiors for correction. Performed quality control procedures on equipment and materials. Managed project documents, blueprints, and specifications. Facilitated in managing day-to-day operations for the customer and ensured timely planning of dispatch.

Education

Bachelor of Engineering - BE, Mechanical Engineering, Srinivas Institute of Technology, Mangalore

12th, M.E.S Pre-university sirsi