Headline

Creative Generalist - Gen AI \ Advertising | Branding | Communications | Design || EFLU '23 ; EIL '26

About

Your products are great, but your story's a snooze? I don't just help sell products, I help sell experiences. And they all start with a story. I believe the most compelling campaigns talk promises of transformation, not just the product specs. Digital advertising & marketing professional with experience in developing and executing integrated marketing campaigns. Drives brand awareness, improves customer engagement, and increases sales. Experienced in creating and managing SEO/SEM campaigns and developing website content. Adept in utilising analytics to measure performance and optimise marketing strategies for maximum R.O.I Skilled professional with core strengths in goal alignment across teams and external agencies. I have dealt with almost 3500+ clients with positive feedback and client-satisfactory results. Effective at using unique style to complete writing assignments within tight deadlines. Proficient at cultivating and attaining key client relationships and business partnerships. ~ I also - ✓ Leverage client-satisfactory acumen in drafts or client trends. ✓ Monitor and analyze to create or redefine existing brand strategies. ✓ Attained results-driven years of client-focused service, project management, and business generating content production. ✓ Analyze your business goals to build the foundation of the project and run Digital marketing campaigns that bring you effective results. ✓ Create an effective content marketing strategy to keep pace with your audience. I'm also passionate about being a Freelance photographer having practiced model, fashion, contemporary, street, portrait, and cloudscape photography.

Location

Bengaluru

AI stack

aistudio

claude code

codex

meta

midjourney

notebooklm

Work experience

Brand Manager at Groundbreakin Media, Jun 2025 - Present · 1 yr 6 mos, Hybrid, Managing a full fledged omni channel podcast about design, creative building. Helping Brands do the same with InHouse processes and building a content engine.

Creative Producer at Syqi, May 2025 - Present · 1 yr 7 mos, Handling creative operations, brand pitches and Strategy for Saas and Consumer brands. Consistently coming up with ideas intriguing potential clients and partners through creative strategies.

Brand Identity & UI Design Lead at Baala, Jun 2025 - Oct 2025 · 5 mos, Remote, Leading an end-to-end rebrand of Project Baala into Baala in a human-centered identity system that feels equally at home in a village workshop, a classroom, and also a boardroom. My scope stretched across visual identity, UI/UX, content design, and art direction. Continuing to expand the system with a knowledge repository page, a brand book, and ongoing content architecture & design for social campaigns and community engagement.

Brand Specialist at Baala, Jun 2025 - Oct 2025 · 5 mos

Freelance Media Consultant at Zion Hills Golf County, Nov 2024 - Feb 2025 · 4 mos, Bengaluru, Karnataka, India

Ad Strategist at Percipience Labs LLP, Feb 2024 - Mar 2024 · 2 mos, Remote

Education

Masters of Design, Advertising Design and Digital Communication, École Intuit Lab

Bachelor of Arts - BA (Hons.), Journalism and mass communication, The English and Foreign Languages University