Headline

Lead Product Designer at Sitetracker

About

Portfolio link: https://nchandrasekharr.github.io/work I'm a product designer, which means I help companies make their apps slightly less confusing. It's not a job you dream about as a child. Nobody has a poster of a product designer on their wall. But here I am. I've spent six years doing this across corporations so large they've forgotten why they exist, consultancies, startups, and one non-profit that was, in hindsight, mostly just people being very sincere in a room together. The job itself is difficult to explain to anyone who hasn't done it, and also to anyone who has. It involves sitting in rooms with product managers, data scientists, and executives—three species who have evolved entirely separate languages for saying "we don't know what the customer wants." My role is to nod at all of them and then go move a button four pixels to the left. This is called "design thinking." I've worked in market research, where I helped a chip company discover the precise number of chips that could be removed from a bag before customers noticed. The answer exists. I know it. It haunts me on quiet evenings. After that, I moved to adtech (morally complex), then edtech (politically complex), and now infrastructure software (just complex). If you've read this far, you are either interested or procrastinating. Either way, we should talk.

Location

Bengaluru

AI stack

anthropic apis

claude code

claude

cursor

gemini

mcp

Work experience

Lead Product Designer at Sitetracker, Dec 2025 - Present · 9 mos, Bengaluru, Karnataka, India, Lead design and go-to-market motion for the geographic information system (GIS) and Fiber Production Tracking products: run the beta program with two enterprise customers, own customer stakeholder relationships end to end, and drive beta customers toward referenceable status. Conduct requirements gathering, data modeling, and implementation alongside the tech lead for beta customers, covering the full arc from presales discovery to deployed configuration. Built React and Salesforce Lightning Design System (SLDS) prototypes in code for presales discovery, used as contractual reference across more than $500K of deal pipeline. Led design for the field service product: deepened ticket functionality, connected it to dispatcher work order creation, and extended tickets to mobile so that customer field teams are empowered to triage and solve problems on site

Senior Product Designer - Enterprise at Wayground (formerly Quizizz), May 2025 - Nov 2025 · 7 mos, Led design for enterprise buyers (United States school districts), working directly with strategy, partnerships, go-to- market, legal, and customer success on deals and deployments. Built three platform integrations contributing more than $1.3M in revenue, partnering with strategy, partnerships, and go-to-market teams to expand into three new markets, including Microsoft Teams. Improved integration stability from 86% to 99% with product and engineering by migrating legacy integrations to the modern industry-standard Learning Tools Interoperability (LTI) protocol, cutting over 100% of customers at once with zero churn. Identified and fixed a critical login security vulnerability with product and legal by redesigning the verification flow, with zero impact on user retention. Designed the admin reporting and usage analytics dashboard adopted in nearly every enterprise customer conversation and cited in revenue retention, coordinating rollout with the customer success team. Shipped granular content moderation across competing legal, customer success, and business constraints, and demoed it directly to enterprise buyers to close more than $400K in deals Rebuilt the information architecture of the product’s most-trafficked surface, and exposed anti-cheating as a new capability that powers 50% of all sessions. Sales cited it as a deciding factor in 4 enterprise deals within 1 month of launch, and it generated 30% of lead volume

Senior Product Designer - International Growth at Wayground (formerly Quizizz), Feb 2024 - Apr 2025 · 1 yr 3 mos, Bengaluru, Karnataka, India, Ran growth experiments on signup flows in non-US markets. Made the signup button larger. Changed the color. Made a little mascot pop up and follow your cursor around. Student signups increased by five percentage points. This was declared a victory.

Product Designer II - Merchant Growth & Monetisation at Gojek, Sep 2021 - Feb 2024 · 2 yrs 6 mos, Bangalore / Jakarta, Built the Gojek ads design system in Figma (reusable components, content guidelines, governance, data-dense advertiser dashboards), cutting ad format launch time from weeks to roughly three days for an internal builder audience of product managers, engineers, and publishers. Ran a multivariate banner experiment that lifted click-through rate 60% and drove 92% year-over-year ad revenue growth. Auto-generated 120 variations from CSV input with a custom Figma plugin I built, and shipped a code-based proof of concept on internal APIs to unblock engineering. Designed Masthead, Gojek’s most successful premium ad format, coordinating business, engineering, copy, and creative to ship 0-to-1 formats (including video) on a shared system across a consumer app at 30M+ monthly active users.

Product Designer at Obvious, Jul 2020 - Aug 2021 · 1 yr 2 mos, Remote, Worked on Pause, an in-house leave management product. My title was Product Designer but I did UX research, content marketing, B2B sales, and customer success — everything, because that's what founding team means. We reached $10,000 in ARR while still in beta. Ten thousand dollars' worth of organizations trusted us with their leave management before we had finished building the thing. I admire their optimism.

Final Project at Obvious, Feb 2020 - Jul 2020 · 6 mos, Bangalore, I spent six months investigating why gig economy apps are designed as if the workers are not real people. Spoiler: it's because treating them as real people would be more expensive. I interviewed delivery drivers and ride-share workers. I mapped user flows. I proposed alternative design patterns. I produced 80 pages of research and recommendations. Nothing changed. The gig economy continued. I received a master's degree.

Product Design Intern at Obvious, May 2019 - Jun 2019 · 2 mos, Greater Bengaluru Area, Helped build a Wikipedia microsite for the 2019 Cricket World Cup, designed to reach "the next billion users" in India. We made encyclopedia content look like Instagram stories. Users engaged. The pilot was declared a success. The program was later discontinued, the team renamed, and the site no longer exists. This is not a comment on my work specifically. I think.

Education

M.A (5 Year Integrated Programme), Development Studies, Indian Institute of Technology, Madras

M.Sc, Digital and Interaction Design, Politecnico di Milano

Public links

github: https://github.com/nchandrasekharr

medium: https://medium.com/@ncresq