--- title: "Chandni Verma - Demand Marketing Manager in Bengaluru | Tal" description: "Meet Chandni Verma, Demand Marketing Manager @ eG Innovations πŸ“ˆ| Driving B2B Growth through Campaigns, Content & ABM | SEO & Email Expert | Martech-Driven Strategist based in Bengaluru. AI stack includes claude, gemini, and Canva Magic Studio." image: "https://tal.club/meet/chandni-verma/share-image" --- # Chandni Verma on Tal ## Headline Demand Marketing Manager @ eG Innovations πŸ“ˆ\| Driving B2B Growth through Campaigns, Content & ABM \| SEO & Email Expert \| Martech\-Driven Strategist ## About \*\* Who Am I I'm a passionate and data\-driven B2B Marketing Professional, currently leading Demand Generation at eG Innovations β€” a global leader in application and infrastructure monitoring\. With a strong foundation in full\-funnel campaign planning, content strategy, SEO, and martech, I specialize in building integrated marketing programs that drive pipeline growth and brand visibility across regions\. My work lies at the intersection of creativity, data, and technology β€” where I combine storytelling with automation, intent signals, and performance marketing to drive meaningful engagement with enterprise IT audiences\. Always excited by the evolving nature of marketing, I bring a growth mindset and a deep curiosity for how AI and data can reshape how we connect with customers\. \*\* What I Do I lead global campaigns to fuel pipeline acceleration and awareness across key verticals including finance, healthcare, and tech\. Whether it’s orchestrating multi\-channel programs, optimizing website SEO, or building email nurtures, I bring a strategic and hands\-on approach to B2B marketing\. \*\* Key Areas of Expertise: Email Marketing & Nurture Journeys – Building segmented campaigns with personalized messaging across industries and buying stages\. SEO & Content Optimization – Improving keyword rankings, content depth, and traffic quality through data\-backed SEO programs\. Campaign Strategy & ABM – Leading intent\-based marketing, content syndication, incentive programs, and review sourcing campaigns to drive MQLs and influence revenue\. MarTech & Automation – Using platforms like HubSpot and ZoomInfo to streamline lead flow, improve targeting, and enhance campaign efficiency\. Sales Alignment & Enablement – Working closely with sales teams to ensure campaign follow\-up, demo conversions, and funnel insights are actionable and impactful\. From brand\-building to conversion, I love marketing that is both measurable and meaningful\. \*\* What I Look Forward To I’m excited about how AI, automation, and real\-time data can revolutionize marketing β€” from predictive content creation to personalized outreach at scale\. My goal is to continue building high\-impact marketing systems that are agile, scalable, and customer\-first\. I believe great marketing isn’t just about tools β€” it’s about understanding people, solving problems, and creating experiences that resonate\. ## Location Bengaluru ## AI stack claude gemini Canva Magic Studio ChatGPT Make Microsoft Copilot ## Work experience Demand Marketing Manager at eG Innovations, Mar 2024 \- Present Β· 2 yrs 8 mos, India, >> Lead demand generation efforts to bring more qualified leads and helped boost conversion rates >> Develop and execute targeted multi\-channel campaigns, enhancing engagement\. >> Work closely with sales to align marketing goals with revenue objectives\. >> Utilize analytics tools to optimize campaign performance and ROI\. >> Manage ABM strategies to personalize outreach and nurture enterprise accounts\. >> Conduct competitive and market research to inform strategy and positioning\. Marketing Lead at Citrix, Jun 2023 \- Feb 2024 Β· 9 mos, India, >> Directed high\-impact marketing campaigns resulting in greater brand visibility and lead acquisition\. >> Refined strategies based on market trends and data insights to drive campaign success\. >> Collaborated with cross\-functional teams including sales and product marketing\. Content Marketing Manager at Credit Saison India, Oct 2022 \- Apr 2023 Β· 7 mos, Bengaluru, Karnataka, India, >> Developed and executed content marketing strategies >> Created high\-quality, engaging, and relevant content >> Planned and managed content distribution across various channels >> Maintained brand voice and messaging consistency >> Managed editorial calendar and content production processes >> Collaborated with cross\-functional teams for content creation >> Monitored and analyzed content performance using analytics tools >> Conducted market research to stay updated with content trends >> Provided guidance and direction to team members >> Continuously optimized content based on performance data and feedback Digital Marketing Expert at Self Employed, Apr 2014 \- Sep 2022 Β· 8 yrs 6 mos, Nagpur, Maharashtra, India, >> Built and strengthened strategic relationships with vendors, advertising agencies and >> Content creation, landing pages, product descriptions and more >> Managed CMS platforms, and carried edits and keyword research\. >> GTM strategies and brand awareness projects Software Engineer at Capgemini, Jul 2012 \- Aug 2013 Β· 1 yr 2 mos, Bangalore ## Education Bachelor of Technology \(BTech\), Information Technology, IIMT Engineering College [View the original profile](https://tal.club/meet/chandni-verma) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Person", "@id": "https://tal.club/meet/chandni-verma#person", "name": "Chandni Verma", "url": "https://tal.club/meet/chandni-verma", "image": "https://tal.club/meet/chandni-verma/profile-photo.jpg", "description": "Meet Chandni Verma, Demand Marketing Manager @ eG Innovations πŸ“ˆ| Driving B2B Growth through Campaigns, Content & ABM | SEO & Email Expert | Martech-Driven Strategist based in Bengaluru. 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