Headline

Demand Marketing Manager @ eG Innovations 📈| Driving B2B Growth through Campaigns, Content & ABM | SEO & Email Expert | Martech-Driven Strategist

About

** Who Am I I'm a passionate and data-driven B2B Marketing Professional, currently leading Demand Generation at eG Innovations — a global leader in application and infrastructure monitoring. With a strong foundation in full-funnel campaign planning, content strategy, SEO, and martech, I specialize in building integrated marketing programs that drive pipeline growth and brand visibility across regions. My work lies at the intersection of creativity, data, and technology — where I combine storytelling with automation, intent signals, and performance marketing to drive meaningful engagement with enterprise IT audiences. Always excited by the evolving nature of marketing, I bring a growth mindset and a deep curiosity for how AI and data can reshape how we connect with customers. ** What I Do I lead global campaigns to fuel pipeline acceleration and awareness across key verticals including finance, healthcare, and tech. Whether it’s orchestrating multi-channel programs, optimizing website SEO, or building email nurtures, I bring a strategic and hands-on approach to B2B marketing. ** Key Areas of Expertise: Email Marketing & Nurture Journeys – Building segmented campaigns with personalized messaging across industries and buying stages. SEO & Content Optimization – Improving keyword rankings, content depth, and traffic quality through data-backed SEO programs. Campaign Strategy & ABM – Leading intent-based marketing, content syndication, incentive programs, and review sourcing campaigns to drive MQLs and influence revenue. MarTech & Automation – Using platforms like HubSpot and ZoomInfo to streamline lead flow, improve targeting, and enhance campaign efficiency. Sales Alignment & Enablement – Working closely with sales teams to ensure campaign follow-up, demo conversions, and funnel insights are actionable and impactful. From brand-building to conversion, I love marketing that is both measurable and meaningful. ** What I Look Forward To I’m excited about how AI, automation, and real-time data can revolutionize marketing — from predictive content creation to personalized outreach at scale. My goal is to continue building high-impact marketing systems that are agile, scalable, and customer-first. I believe great marketing isn’t just about tools — it’s about understanding people, solving problems, and creating experiences that resonate.

Location

Bengaluru

AI stack

claude

gemini

Canva Magic Studio

ChatGPT

Make

Microsoft Copilot

Work experience

Demand Marketing Manager at eG Innovations, Mar 2024 - Present · 2 yrs 8 mos, India, >> Lead demand generation efforts to bring more qualified leads and helped boost conversion rates >> Develop and execute targeted multi-channel campaigns, enhancing engagement. >> Work closely with sales to align marketing goals with revenue objectives. >> Utilize analytics tools to optimize campaign performance and ROI. >> Manage ABM strategies to personalize outreach and nurture enterprise accounts. >> Conduct competitive and market research to inform strategy and positioning.

Marketing Lead at Citrix, Jun 2023 - Feb 2024 · 9 mos, India, >> Directed high-impact marketing campaigns resulting in greater brand visibility and lead acquisition. >> Refined strategies based on market trends and data insights to drive campaign success. >> Collaborated with cross-functional teams including sales and product marketing.

Content Marketing Manager at Credit Saison India, Oct 2022 - Apr 2023 · 7 mos, Bengaluru, Karnataka, India, >> Developed and executed content marketing strategies >> Created high-quality, engaging, and relevant content >> Planned and managed content distribution across various channels >> Maintained brand voice and messaging consistency >> Managed editorial calendar and content production processes >> Collaborated with cross-functional teams for content creation >> Monitored and analyzed content performance using analytics tools >> Conducted market research to stay updated with content trends >> Provided guidance and direction to team members >> Continuously optimized content based on performance data and feedback

Digital Marketing Expert at Self Employed, Apr 2014 - Sep 2022 · 8 yrs 6 mos, Nagpur, Maharashtra, India, >> Built and strengthened strategic relationships with vendors, advertising agencies and >> Content creation, landing pages, product descriptions and more >> Managed CMS platforms, and carried edits and keyword research. >> GTM strategies and brand awareness projects

Software Engineer at Capgemini, Jul 2012 - Aug 2013 · 1 yr 2 mos, Bangalore

Education

Bachelor of Technology (BTech), Information Technology, IIMT Engineering College