Headline

VP, Consumer Business, Surgery Business & Product + Brand Marketing @ Medibuddy || Past: CRED, Delivery Hero APAC, Swiggy, PwC PRTM, Flipkart

About

Chandan is a digital product and business leader. With 10+ years of experience working in Consumer Product and Technology Industry, he has a consistent record of accomplishing aggressive goals. Chandan is passionate about technology products bringing tectonic shifts in consumer behavior by making lives more convenient. Chandan is currently working on growing the Ads Monetization & Revenue vertical at Swiggy by building consumer first and merchant friendly Ad Products . He has had the opportunity to don multiple hats across Product Management, Business Strategy, Growth Strategy and Go To Market Strategy linking to overall Revenue Management. An important part of the role is crafting the vision with tight execution to unlock the next wave of exponential growth In his previous roles, Chandan has consulted & worked for global High Tech clients in areas of Go To Market Strategy, Commercial Strategy, Sales Transformation, M&A, Product Strategy & Process Controls. Areas of expertise a) Product Management b) Revenue Management c) Business Strategy d) Go To Market Strategy e) Program Management f) Working with cross functional teams If you want to talk to me about the booming e-commerce space or the evolving Ad landscape or new exciting products (my personal favourite), shoot me an email at chandan.agarwal0711@gmail.com

Location

Greater Bengaluru Area

Work experience

Vice President - Consumer Business, Surgery Business, Product & Brand Marketing at MediBuddy, Jun 2025 - Present · 1 yr 5 mos, Bengaluru, Karnataka, India

Business & Product, Ad Revenue Head at CRED, 2022 - 2024 · 2 yrs, Bengaluru, Karnataka, India, Leading Revenue Growth, Ad Monetization for CRED ■ Heading a 21-member cross-functional team in developing CRED Rewards & Ad-Tech. Improved member retention by 9% and increased Ads revenue by ~5x; directly contributed to 25% of contribution margin (CM) improvement at org level by launching and quickly scaling >95%+ gross margin (GM) business with high ROI on people and product investments

Revenue Head at Delivery Hero, 2021 - 2022 · 1 yr, Singapore, Singapore, Headed a team of 6 for commercial planning & performance, AM efficiency for 11 APAC countries (Japan, Taiwan, Hong Kong, Singapore, Thailand, Malaysia, Cambodia, Myanmar, Laos, Pakistan, Bangladesh) ■ Owned the regional PnL at APAC level & partnered with senior country Managing Directors for AOP planning and achievement across key PnL metrics including all revenue levers and headcount costs.

Director, Ad Monetization, Ad Product & Revenue Strategy at Swiggy, 2017 - 2021 · 4 yrs, Bengaluru, Karnataka, India, ■ Headed a 12-member cross-functional team in developing Swiggy Ads boosting Ads revenue for the org by ~30x over 24 months. Responsible for defining and executing product roadmap & pricing strategy. ■ Created 3 different Ad formats i.e. Native Ads, Search Ads, Carousal Merchandized Ads on click/impression-based delivery model from erstwhile time-based delivery leading to 5x increase in revenue. ■ Owned the advertising funnel for brands/merchants and engineered a customer first relevance model to improve consumer engagement with Ads i.e. ~15% increase in CTR and ROI improvement by ~35% ■ Built an end to end solution to help third party brands (FMCG/F&B) for free consumer sampling. Built a consumer feedback loop of freebie experience leading to 90%+ brand retention.

Management Consultant at PRTM Management Consultants, 2015 - 2017 · 2 yrs, Bengaluru, Karnataka, India, ■ M&A – Operations Strategy & Due Diligence:- Led the operations due diligence for a US private equity client on the global leader in respiratory & medical devices space Conducted a carve-out analysis, EBIDTA estimation and validation of management savings initiatives and estimation of synergy savings worth USD 15 million. ■ Market Assessment & Go-To-Market Strategy:- Recommended key EU markets to enter on Go to Market strategy for the cloud services portfolio of a Global Telecommunications firm by evaluating market attractiveness, direct competitor benchmarking. ■ Commercial Strategy:- Assessed the developer ecosystem dynamics & presented changes to developer relation programs for a Global Hardware & Software Solutions provider. Considered developer needs & priorities through targeted interviews, benchmarked leading strategies with competitors & baselined activities, capabilities and spend relative to leading practices. ■ Sales Transformation – Program Structure & Rebate Strategy:- Redesigned sales structure and contra rebate programs of an Electronics devices major to reduce complexities, costs and delays. Identified inefficiencies through rebate analysis & stakeholder interviews, revamped processes, IT/systems and governance to streamline sales programs across various channel partners for optimized output.

Business Finance Partner at Flipkart.com, May 2014 - Nov 2015 · 1 y 6 mo, Bangalore

Education

Master of Business Administration (M.B.A.), Finance, Strategy, SPJIMR SP Jain Institute of Management & Research

Master of Business Administration (MBA), Finance, General, Washington University in St. Louis - Olin Business School