---
title: "Chaitanya Chitrada - Associate Director, User Churn Prevention in Bengaluru | Tal"
description: "Meet Chaitanya Chitrada, Associate Director @ Meesho | Trust, Risk & Marketplace Strategy Leader | Ex-EY | XLRI Jamshedpur based in Bengaluru. AI stack includes claude."
image: "https://tal.club/meet/chaitanya-chitrada/share-image"
---

# Chaitanya Chitrada on Tal

## Headline

Associate Director @ Meesho \| Trust, Risk & Marketplace Strategy Leader \| Ex\-EY \| XLRI Jamshedpur

## About

I build and scale systems that make large marketplaces trustworthy, efficient, and profitable\. I'm currently an Associate Director at Meesho, leading a cross\-functional Churn Prevention charter — using ML\-driven retention ranking and product\-trust signals to keep users on the platform longer\. This follows six years building and scaling Meesho's Trust & Safety function from the ground up\. My work sits at the intersection of strategy, product, operations, and data, solving for two connected questions: How do you enable rapid growth while controlling risk and leakage at scale? And once you've earned a user's trust, how do you keep them? Over the years, I've: — Built Meesho's Trust & Safety function from 0→1 into an AI/ML\-led fraud detection system, preventing 22M\+ fraudulent transactions and delivering ₹100\+ Cr in annualized P&L impact through fraud prevention, claims reduction, and payment\-leakage control — Reduced seller wrong returns by 60% and user\-side swaps by 40% — Led the seller experience charter for 1\.5M\+ sellers, improving Seller NPS by \+30 points via a centralized experience control tower monitoring 300\+ metrics — Now leading a Churn BHAG spanning 4 PODs \(Retention Ranking, UGC Discovery, Quality Discovery, Trust Systems\), targeting \~3% NMV uplift, backed by an ML churn\-prediction model trained on 200\+ features and 120M orders I had led \~30 direct/indirect reports plus 10 cross\-functional pods \(\~60 members\) across Business, Operations, Product, Analytics, Engineering, and Data Science, driving org\-wide calls on growth vs\. risk vs\. cost trade\-offs\.

## Location

Bengaluru

## AI stack

claude

## Work experience

Associate Director, User Churn Prevention at Meesho, May 2026 \- Present · 5 mos, Bengaluru, Karnataka, India, \- Leading a cross\-functional "Churn BHAG" charter spanning 4 PODs \(Retention Ranking, UGC Discovery, Quality Discovery, Trust Systems\), targeting \~3% NMV uplift through user churn reduction \- Built the ML churn\-prediction model and product\-trust framework \(200\+ features, 120M orders trained\), now powering the charter's first experiment rollouts \- Shifted the Retention Ranking model's prediction target from p\(NQD\) to p\(churn\) to better capture long\-term retention across NVA types \(RTO, NQD, NUC\) \- Leading the UGC Adoption & Quality Discovery workstream within the Churn Pod, driving user\-generated content discovery and improving catalogue and listing quality signals to reduce expectation\-reality mismatch at the point of purchase

Associate Director\- SX & T&S at Meesho, Jan 2024 \- May 2026 · 2 yrs 5 mos, Bengaluru, Karnataka, India, \- Built and scaled Trust & Safety from 0→1 across a 150M MAU platform, preventing 22M\+ fraudulent transactions and delivering ₹100\+ Cr in annualized P&L impact through fraud prevention, claims reduction, and payment\-leakage control \- Reduced seller wrong returns by 60% and user\-side swaps by 40%, improving both cost efficiency and seller trust \- Led the seller experience charter for 1\.5M\+ sellers; improved Seller NPS by \+30 points via a centralized experience control tower monitoring 300\+ metrics \- Managed seller\-side operations across \~6M daily orders, scaling to \~20M/day during peak sale events, ensuring system stability, SLA adherence, and seamless seller experience \- Partnered with Growth, Finance, Legal, Category, and Supply Chain to plug payment/refund leakages and improve CAC efficiency via fraudulent\-network detection \- Led a team of \~30 direct/indirect reports and 10 cross\-functional pods \(\~60 members\) spanning Business, Operations, Product, Analytics, Engineering, and Data Science

Senior Manager\- Trust & Safety at Meesho, Oct 2022 \- Dec 2023 · 1 yr 3 mos, Bengaluru, Karnataka, India, Fraud Detection & Mitigation I lead the Trust and Safety Charter at Meesho which involves identifying and combating fraud, implementing robust mitigation strategies, and spearheading initiatives to prevent losses\.

Senior Consultant at EY, Oct 2020 \- Aug 2021 · 11 mos, Bengaluru, Karnataka, India, Responsible for Client Delivery and Client Relationship Management on HR Advisory for clients Some of my key engagements are: \- Designed and developed a future\-ready agile organization structure for operations vertical of a Switzerland based tobacco manufacturing major \- Designed and developed an integrated sales organization structure for a leading print and technology major in India \- Conducted Job Evaluation exercise for India's leading lifestyle retail major and a health & fitness startup \- Designed and developed a future of work agenda for a leading global Content Delivery Network company based out of the US \- Explored the remote\-ability propensity of an Engineering Simulation Software company based out of the US

Consultant at EY, Jun 2018 \- Oct 2020 · 2 yrs 5 mos, Bengaluru, Karnataka, India

Summer Intern \- Talent Acquisition Team at Dr\. Reddy's Laboratories, Apr 2017 \- May 2017 · 2 mos, Greater Hyderabad Area, Improved the predictability of success in the hiring of top frequently hired roles

Assistant Manager\- Research & Development at Maruti Suzuki India Limited, Aug 2012 \- May 2016 · 3 yrs 10 mos, Gurgaon, India, Automobile sheet metal part designer for the body design department in the R&D vertical Youngest Star Performer award recipient Awarded 3 high performer awards for consistent results in the span of \~4 years

Intern at Toyota Motor Corporation, Apr 2011 \- May 2011 · 2 mos, Greater Raipur Area, • Trained in Toyota workshop on various repairing and line balancing techniques

## Education

Master of Business Administration \(M\.B\.A\.\), XLRI Jamshedpur

Bachelor of Technology \(B\.Tech\.\), Mechanical Engineering, National Institute of Technology Raipur

[View the original profile](https://tal.club/meet/chaitanya-chitrada)

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