Headline

Associate Director @ Meesho | Trust, Risk & Marketplace Strategy Leader | Ex-EY | XLRI Jamshedpur

About

I build and scale systems that make large marketplaces trustworthy, efficient, and profitable. I'm currently an Associate Director at Meesho, leading a cross-functional Churn Prevention charter — using ML-driven retention ranking and product-trust signals to keep users on the platform longer. This follows six years building and scaling Meesho's Trust & Safety function from the ground up. My work sits at the intersection of strategy, product, operations, and data, solving for two connected questions: How do you enable rapid growth while controlling risk and leakage at scale? And once you've earned a user's trust, how do you keep them? Over the years, I've: — Built Meesho's Trust & Safety function from 0→1 into an AI/ML-led fraud detection system, preventing 22M+ fraudulent transactions and delivering ₹100+ Cr in annualized P&L impact through fraud prevention, claims reduction, and payment-leakage control — Reduced seller wrong returns by 60% and user-side swaps by 40% — Led the seller experience charter for 1.5M+ sellers, improving Seller NPS by +30 points via a centralized experience control tower monitoring 300+ metrics — Now leading a Churn BHAG spanning 4 PODs (Retention Ranking, UGC Discovery, Quality Discovery, Trust Systems), targeting ~3% NMV uplift, backed by an ML churn-prediction model trained on 200+ features and 120M orders I had led ~30 direct/indirect reports plus 10 cross-functional pods (~60 members) across Business, Operations, Product, Analytics, Engineering, and Data Science, driving org-wide calls on growth vs. risk vs. cost trade-offs.

Location

Bengaluru

AI stack

claude

Work experience

Associate Director, User Churn Prevention at Meesho, May 2026 - Present · 5 mos, Bengaluru, Karnataka, India, - Leading a cross-functional "Churn BHAG" charter spanning 4 PODs (Retention Ranking, UGC Discovery, Quality Discovery, Trust Systems), targeting ~3% NMV uplift through user churn reduction - Built the ML churn-prediction model and product-trust framework (200+ features, 120M orders trained), now powering the charter's first experiment rollouts - Shifted the Retention Ranking model's prediction target from p(NQD) to p(churn) to better capture long-term retention across NVA types (RTO, NQD, NUC) - Leading the UGC Adoption & Quality Discovery workstream within the Churn Pod, driving user-generated content discovery and improving catalogue and listing quality signals to reduce expectation-reality mismatch at the point of purchase

Associate Director- SX & T&S at Meesho, Jan 2024 - May 2026 · 2 yrs 5 mos, Bengaluru, Karnataka, India, - Built and scaled Trust & Safety from 0→1 across a 150M MAU platform, preventing 22M+ fraudulent transactions and delivering ₹100+ Cr in annualized P&L impact through fraud prevention, claims reduction, and payment-leakage control - Reduced seller wrong returns by 60% and user-side swaps by 40%, improving both cost efficiency and seller trust - Led the seller experience charter for 1.5M+ sellers; improved Seller NPS by +30 points via a centralized experience control tower monitoring 300+ metrics - Managed seller-side operations across ~6M daily orders, scaling to ~20M/day during peak sale events, ensuring system stability, SLA adherence, and seamless seller experience - Partnered with Growth, Finance, Legal, Category, and Supply Chain to plug payment/refund leakages and improve CAC efficiency via fraudulent-network detection - Led a team of ~30 direct/indirect reports and 10 cross-functional pods (~60 members) spanning Business, Operations, Product, Analytics, Engineering, and Data Science

Senior Manager- Trust & Safety at Meesho, Oct 2022 - Dec 2023 · 1 yr 3 mos, Bengaluru, Karnataka, India, Fraud Detection & Mitigation I lead the Trust and Safety Charter at Meesho which involves identifying and combating fraud, implementing robust mitigation strategies, and spearheading initiatives to prevent losses.

Senior Consultant at EY, Oct 2020 - Aug 2021 · 11 mos, Bengaluru, Karnataka, India, Responsible for Client Delivery and Client Relationship Management on HR Advisory for clients Some of my key engagements are: - Designed and developed a future-ready agile organization structure for operations vertical of a Switzerland based tobacco manufacturing major - Designed and developed an integrated sales organization structure for a leading print and technology major in India - Conducted Job Evaluation exercise for India's leading lifestyle retail major and a health & fitness startup - Designed and developed a future of work agenda for a leading global Content Delivery Network company based out of the US - Explored the remote-ability propensity of an Engineering Simulation Software company based out of the US

Consultant at EY, Jun 2018 - Oct 2020 · 2 yrs 5 mos, Bengaluru, Karnataka, India

Summer Intern - Talent Acquisition Team at Dr. Reddy's Laboratories, Apr 2017 - May 2017 · 2 mos, Greater Hyderabad Area, Improved the predictability of success in the hiring of top frequently hired roles

Assistant Manager- Research & Development at Maruti Suzuki India Limited, Aug 2012 - May 2016 · 3 yrs 10 mos, Gurgaon, India, Automobile sheet metal part designer for the body design department in the R&D vertical Youngest Star Performer award recipient Awarded 3 high performer awards for consistent results in the span of ~4 years

Intern at Toyota Motor Corporation, Apr 2011 - May 2011 · 2 mos, Greater Raipur Area, • Trained in Toyota workshop on various repairing and line balancing techniques

Education

Master of Business Administration (M.B.A.), XLRI Jamshedpur

Bachelor of Technology (B.Tech.), Mechanical Engineering, National Institute of Technology Raipur