Headline

Marketing Specialist | Digital Marketing | CRM Expert | Data-Driven Strategy | Customer Experience | SEO & Campaign Optimization | Seeking New Opportunities in Australia & New Zealand

About

As a seasoned Marketing Specialist with over 5 years of experience, I have honed my expertise in digital marketing, customer relationship management (CRM), and customer experience, with a solid background working in both public sector and service-driven environments. My career is built around a passion for understanding customer journeys and crafting strategies that not only enhance engagement but also drive tangible business growth. In my most recent role at Conduent UK, I managed high-volume customer interactions, ensuring exceptional service and satisfaction while optimizing customer journeys to improve efficiency. With a knack for using data to inform decision-making, I played a key role in streamlining processes, resulting in a 10% improvement in operational efficiency. My experience spans across digital marketing, SEO, PPC, email campaigns, and content strategy. As a Digital Marketing Intern at SkillVertex, I contributed to a 15% increase in website traffic and a 20% improvement in social media campaign engagement. I've worked extensively with CRM systems like Salesforce and Zoho to optimize customer interactions, ensuring both satisfaction and compliance within regulated environments. Additionally, my background in business development has allowed me to build a strong foundation in market research, stakeholder management, and proposal development, securing millions in government contracts. Now, I am seeking new opportunities in Australia and New Zealand, where I can leverage my skills and expertise to contribute to an organization's marketing success. I am particularly passionate about roles where I can bring strategic thinking, creativity, and customer-centric solutions to the table. Feel free to reach out to discuss how I can help drive your marketing initiatives forward!

Location

United Kingdom

AI stack

anthropic apis

minimax

mistral

perplexity

Work experience

IT Head of Business Development at ProDor IT, Oct 2025 - Present · 10 mos, London Area, United Kingdom, As the Business Development Manager at Prodor IT, I am responsible for driving growth and building strong client relationships for our UK‑based digital solutions company. My role focuses on identifying opportunities, engaging with decision‑makers, and positioning Prodor IT as a trusted partner for web development, SEO, PPC, and digital strategy. Working closely with our strategic delivery partner, I connect UK businesses with world‑class technical expertise while ensuring transparency, professionalism, and client satisfaction. Key Responsibilities 🔹Lead Generation & Outreach: Research and contact UK businesses across multiple sectors to introduce Prodor IT’s services. 🔹Client Engagement: Conduct outbound calls, discovery meetings, and presentations to understand client needs and propose tailored solutions. 🔹Sales Pipeline Management: Track prospects, calls, and outcomes using Google Workspace CRM tools to ensure consistent follow‑up and conversion. 🔹Partnership Coordination: Collaborate with stakeholders to align client requirements with technical delivery capabilities. 🔹Proposal & Negotiation: Prepare commercial offers, handle objections, and close deals with SMEs and startups. 🔹Market Intelligence: Gather insights on competitor pricing, client website costs, and digital trends to refine Prodor IT’s offerings. 🔹Brand Building: Support LinkedIn and Instagram presence by sharing case studies, client wins, and thought leadership content.

Correspondence Associate | Email Management, Compliance, Customer Resolution at Conduent UK & Ireland, Oct 2024 - Present · 1 yr 10 mos, Leeds, As a Correspondence Associate, I manage high-volume email correspondence for National Highways & Dart Charge system, ensuring seamless communication and efficient issue resolution for road users. Key Achievements & Responsibilities: • Email Management & Customer Support: Process and respond to an average of 80+ customer emails daily, ensuring a 98% resolution rate within servicelevel agreements (SLAs). • Efficient Problem Resolution: Successfully resolved over 1,000+ customer queries per month, reducing escalations by 30% through clear, structured, and solution-oriented responses. • Process Optimization & Service Enhancement: Collaborated with internal teams to streamline response templates and workflow automation, improving email response efficiency by 20%. • Compliance & Regulatory Adherence: Ensure 100% compliance with FCA regulations and GDPR by applying strict data protection protocols across all correspondence. • Stakeholder Communication & Account Management: Managed email interactions with multiple stakeholders, influencing policy updates based on recurring customer concerns and market trends. • Data-Driven Market Insights: Analyzed customer feedback to identify service gaps, contributing to a 15% improvement in user satisfaction and process efficiency.

Image Review Associate | Data Accuracy, Compliance, Process Optimization at Conduent UK & Ireland, Aug 2024 - Feb 2026 · 1 yr 7 mos, Leeds, As an Image Review Associate, I play a critical role in ensuring data accuracy, compliance, and operational efficiency within the Dart Charge system by managing manual vehicle data entry and conducting contravention reviews for non-UK vehicles. Key Achievements & Responsibilities: • Data Entry & Accuracy: Process an average of 1,200+ vehicle registration entries per shift, reducing manual entry errors by 25% and ensuring system integrity. • Contravention Image Review & Compliance: Conduct in-depth analysis of 500+ contravention images daily, verifying violations with 99% accuracy, supporting enforcement measures. • Operational Efficiency & Quality Assurance: Streamlined image review and documentation processes, increasing workflow efficiency by 15% and improving overall compliance tracking. • Process Enhancement & Cross-Team Collaboration: Identified and facilitated system improvements, reducing processing time by 20% and ensuring seamless integration with regulatory requirements. • Regulatory Adherence & Legal Compliance: Maintain strict adherence to GDPR, FCA regulations, and transportation compliance standards, ensuring all reviews and data processing meet legal and operational requirements. • Collaborative Problem-Solving: Liaise with internal departments and enforcement teams, resolving discrepancies in real-time and contributing to policy updates based on image review insights. • Continuous Improvement & Training: Provide process improvement recommendations that enhance accuracy and efficiency, contributing to a 10% reduction in disputed violations and supporting new hire training initiatives.

Customer Experience Associate | Account Management, Compliance, Stakeholder Relations at Conduent UK & Ireland, Jan 2024 - Feb 2026 · 2 yrs 2 mos, Leeds, As a Customer Experience Associate, I manage Dart Charge Crossing customer service, ensuring a seamless and efficient experience for thousands of UK road users. Key Achievements & Responsibilities: • Client-Centric Excellence: Facilitated 95%+ first-contact resolution by proactively addressing customer concerns, maintaining high satisfaction scores, and ensuring compliance with service level agreements(SLAs). • Customer Query Resolution & Service Optimization: Managed over 1,500+ customer queries monthly via phone, email, and web chat, reducing resolution time by 30% and improving customer retention. • Product Enhancement & Data-Driven Insights: Influenced product improvements by analyzing user feedback and market trends, contributing to a 15% enhancement in customer satisfaction ratings. • Regulatory Compliance & Data Protection: Ensured 100% compliance with FCA regulations and GDPR, effectively handling Data Subject Requests and maintaining high standards of confidentiality and service integrity. • Stakeholder & Account Management: Administered 5,000+ user accounts, supporting customers with payment issues, refunds, and account updates, significantly improving customer engagement. • Cross-Training & Multi-Tasking: Recently trained as a Correspondence Associate – Service Request, handling high-volume data processing, contravention image review, and finance-related escalations while ensuring accuracy and efficiency. • Operational Efficiency & Process Improvement: Co-ordinated interdepartmental workflows to streamline processes, reducing service request processing times by 20% and improving response accuracy. • This role has strengthened my expertise in customer service, regulatory compliance, account management, and process improvement, preparing me to drive customer-centric solutions and operational excellence.

Cocktail Bartender | Mixology, Customer Experience, Sales Growth at Arc Inspirations, Jun 2023 - Jan 2024 · 8 mos, Leeds, Promoted from Barback to Cocktail Bartender at Manahatta Greek Street, a high-end NY-style club in Leeds, where I honed my skills in mixology, customer service, and bar operations. Key Responsibilities: • Drink Preparation & Mixology: Facilitated the crafting of high-quality cocktails, ensuring consistency, precision, and creativity to enhance guest experiences. • Bar Maintenance & Organization: Developed and implemented hygiene and organization protocols, ensuring a seamless and efficient workspace for optimal service flow. • Customer Experience & Engagement: Guided guests through the cocktail menu, offering personalized recommendations and engaging storytelling to elevate the drinking experience. • Inventory & Stock Management: Co-ordinated restocking, tracked usage trends, and minimized shortages, optimizing inventory levels and reducing downtime. Team Leadership & Collaboration: Prepared shift schedules and streamlined communication strategies, fostering a high-performing and cohesive bar team. • Conflict Resolution & Guest Satisfaction: Addressed customer concerns with a proactive and solutions-oriented approach, ensuring guest satisfaction and repeat business. • Event Execution & Promotions: Influenced event planning, coordinating exclusive club nights and promotional offers that enhanced brand visibility and customer engagement. • Sales & Revenue Growth: ✔ Top Seller: Consistently ranked among the top sellers in weekly sales, exceeding targets through upselling and menu innovation. ✔ Employee of the Quarter: Recognized for outstanding performance, exemplary service, and dedication to brand excellence. This role has refined my ability to thrive in high-energy environments, deliver exceptional guest experiences, and drive revenue growth through innovative sales strategies.

Bar Back | Bartender Assistance, Customer Service, Inventory Management at Arc Inspirations, Nov 2022 - May 2023 · 7 mos, Leeds, • Working as a Bar Back at Manahatta Greek Street, a renowned high-end club in Leeds, allowed me to develop a diverse set of skills in bar operations, customer service, and inventory management, ensuring seamless service and guest satisfaction. • Bartender Assistance: Facilitated drink preparation and service, streamlining workflow during peak hours and enhancing guest experiences. • Bar Maintenance & Organization: Implemented effective cleaning and restocking procedures, maintaining a well-organized, hygienic, and fully stocked bar environment. • Customer Interaction & Service Excellence: Engaged with guests, ensuring prompt responses to requests and enhancing the overall customer experience. • Inventory Management & Stock Control: Co-ordinated stock replenishment, tracking inventory levels to minimize shortages and prevent service disruptions. • Team Collaboration & Workflow Coordination: Developed strong communication and teamwork skills, ensuring smooth bar operations in a highpressure, fast-paced environment. • Conflict Resolution & Issue Management: Addressed customer concerns promptly and tactfully, ensuring a positive atmosphere and enhancing guest retention. • Event Execution & Promotional Support: Prepared and facilitated special events, private parties, and promotions, contributing to the club’s brand image and revenue growth. • Regulatory Compliance & Safety Standards: Ensured adherence to health and safety protocols, fostering a secure and compliant working environment for both staff and patrons. • Process Improvement & Operational Efficiency: Developed organizational strategies to reduce wait times and improve service speed, optimizing the overall bar experience. • This role strengthened my ability to perform under pressure, deliver exceptional customer experiences, and enhance operational efficiency, all of which are transferable skills valuable in dynamic work environments.

Business Development Executive at Sarthak Infosoft, 2021 - 2023 · 2 yrs, Wardha, Led comprehensive B2B business development strategies to deliver high-impact technological solutions—including web platforms, LED display systems, and CCTV installations—to government and public sector clients. Managed the end-to-end sales cycle, from lead generation and stakeholder relationship building to complex tender management and final project funding. Key Achievements & Responsibilities: Pipeline & Revenue Growth: Managed a robust pipeline of 120+ qualified leads, ultimately contributing to an approximate 40% growth in the overall project pipeline. Government Tender Management: Successfully navigated strict government procurement processes, managing 6+ complex tenders and securing 3 successful bids valued at ~₹2M. Ensured 100% compliance with government requirements by collaborating closely with internal technical and delivery teams. Strategic Stakeholder Engagement: Cultivated and maintained strategic relationships with 50+ municipal and state government officials through tailored proposals and consistent communication. Technical Sales & Presentations: Conducted hands-on product demonstrations for LED and CCTV solutions. Supported the acquisition of ~₹5M in pilot and project funding by clearly communicating technical feasibility, long-term value, and ROI to key decision-makers. Process Optimization: Streamlined internal documentation workflows to improve proposal turnaround times by ~20%. Vendor Management: Directed vendor partnerships and successfully negotiated bulk deals for hardware procurement, reducing overall costs and improving project margins.

Digital Marketing Intern | SEO, PPC, Social Media & Email Marketing at SkillVertex, Dec 2021 - Jan 2022 · 2 mos, Bengaluru, During my tenure as a Digital Marketing Intern at SkillVertex, I developed expertise in SEO, PPC, social media marketing, email marketing, and content strategy while contributing to impactful digital campaigns. Key Responsibilities: • Social Media Management: Administered and optimized brand social media accounts, strategizing content calendars and executing campaigns that boosted engagement by 35%. • Performance Analysis: Conducted data-driven campaign assessments, refining strategies to enhance conversion rates by 20% and maximize marketing ROI. • Content Strategy & Development: Designed high-impact content strategies that elevated brand awareness by 40% through targeted and engaging storytelling. • Paid Media & Campaign Execution: Launched multi-platform ad campaigns (Google Ads & Meta Ads), leading to a 30% increase in followers and improved customer acquisition. • Email Marketing Optimization: Engineered high-converting email marketing campaigns, increasing open rates by 25% and click-through rates by 15% through A/B testing and segmentation. • SEO & Organic Growth: Conducted competitive analysis & keyword research, boosting organic traffic by 50% and improving search engine rankings. • Strategic Market Insights: Analyzed market trends & consumer behavior, driving data-informed marketing decisions that increased campaign ROI by 20%. • Project Coordination & Process Improvement: Led multiple digital projects, ensuring seamless execution and increasing team efficiency by 15%. • This experience refined my expertise in data-driven marketing, growth strategies, and digital campaign management. I am eager to apply these skills in a challenging marketing environment to drive brand success and engagement.

Education

Msc International Marketing Management, Marketing/Marketing Management, General, University of Leeds

BBA - Bachelor of Business Administration, Marketing/Marketing Management, General, amity University