---
title: "Chaitali Das - Head of Brand Marketing in Greater Bengaluru Area | Tal"
description: "Meet Chaitali Das, Strategic Marketing Leader | Brand, Product, GTM & Growth | B2B & B2C | FMCG • D2C • E-commerce • Fintech | AVP & Head of Marketing based in Greater Bengaluru Area. AI stack includes claude and deepseek."
image: "https://tal.club/meet/chaitali-das/share-image"
---

# Chaitali Das on Tal

## Headline

Strategic Marketing Leader \| Brand, Product, GTM & Growth \| B2B & B2C \| FMCG • D2C • E\-commerce • Fintech \| AVP & Head of Marketing

## About

Over the last decade, I have worked as a senior marketing leader and independent marketing partner across FMCG, D2C, E\-commerce, Fintech, AI\-Tech and Advertising, across B2B and B2C businesses\. I help businesses identify market opportunities, define marketing strategy, build differentiation and drive growth\. My experience spans market and customer intelligence, brand strategy, product strategy, positioning, product marketing, GTM, product launches, customer journeys, demand generation, Growth Marketing, ATL, BTL, Digital Marketing, CRM, Performance Marketing, Content Marketing, PR and creative leadership\. A defining part of my career has been building brands, categories and businesses where there was no established playbook\. I have built and shaped brands across diverse business models, categories and stages of growth, while creating the teams, propositions and market relevance needed to make them succeed\. I have operated as a marketer with direct commercial accountability, balancing customer relevance with P&L outcomes and business growth\. My strength lies in turning ambiguity into insight, making clear strategic choices and translating them into action, bringing together strategic perspective, sound business judgement and executional depth\.

## Location

Greater Bengaluru Area

## AI stack

claude

deepseek

## Work experience

Head of Brand Marketing at Valueleaf Services \(India\) Pvt\. Ltd\., Jun 2025 \- Dec 2025 · 7 mos, Bengaluru, Shaped the brand and growth agenda across Valueleaf businesses, with Buddy Loan as a key account, spanning product, brand, digital, performance, PR and content\. Partnered with business and product leadership to launch an insight\-led app, build the brand playbook and evolve the lead funnel through customer and market intelligence\. Defined the narrative for a new category, shaped SEO and content strategy and built the PR platform\. The remit extended across businesses in India, the US and China, including international marketing events and market initiatives\.

AVP \- Marketing and Branding at sprink\.online, Jun 2019 \- Dec 2023 · 4 yrs 7 mos, Bangalore, India, Sprink \(meal subscription & delivery\)\- Built Sprink across D2C and B2B, shaping its brand, product and business proposition in India’s emerging meal\-subscription category\. Defined its identity, voice, narrative and consumer segments, while partnering with product on the app launch, UX and customer\-feedback loop that informed product and experience decisions\. Connected brand, customer insight, CRM and digital to build the growth ecosystem, contributing to 40% higher conversion, 15% stronger retention and 25% growth in CLTV\. Petoo \(Indian QSR\)\- Shaped Petoo’s evolution from a Bengaluru QSR into a multi\-brand food business, using market intelligence and consumer insights to redefine positioning, sharpen target segments and strengthen the growth strategy across 40\+ outlets\. Built and expanded a portfolio of 13\+ in\-house brands around emerging consumer and local market opportunities, while aligning brand, outlet, franchisee and integrated marketing strategy across markets\. Contributed to 30% new customer acquisition and 20% quarterly revenue growth, connecting brand strategy directly to business performance\.

Associate Vice President Marketing at Kinematic Foodtech \(Sprink & Petoo\), 2019 \- 2024 · 5 yrs, Steered Valueleaf's brand marketing, establishing a strong presence for Valueleaf products and services across the US, Southeast Asia, and India through high\-impact events and integrated campaigns that enhanced brand positioning and awareness\. Spearheaded the launch and strategic scaling of Sprink, Bangalore's second successful subscription meal delivery platform, pioneering a new market category and establishing a differentiated, trusted brand in a competitive landscape\. Led the development of a mobile\-first platform & the app, directing product and UX/UI strategy that translated consumer insights into seamless journeys and brand\-aligned experiences and led to accelerated user adoption, engagement, and subscription growth\. Architected and executed a full\-funnel marketing strategy across digital, social, content, SEO, and influencer channels, leveraging AI\-driven automation, hyper\-local campaigns, strategic partnerships, product line extension and community engagement to drive higher ARPU 40% YoYapprox\. increased MRR, and strengthened brand engagement\.

Head Of Brand at Smoodies \- Muddy Puddle Foods, Jun 2018 \- May 2019 · 1 yr, Bangalore, Built Smoodies into a more distinctive player within the niche FMCG beverage category, sharpening its positioning, identity and consumer narrative around its fruit\-based, no\-added\-sugar proposition\. The focus was not just repositioning the brand, but strengthening its D2C presence and organic recognition by creating a clearer reason for consumers to choose it\. This translated into stronger brand recall and market traction, with 40% growth in brand recall and 25% sales growth\.

Head of Brand at Smoodies\.in \- Bangalore \(Now HRX Beverages\), 2018 \- 2019 · 1 yr, Led line branding and packaging innovation, including sustainable glass bottles and high\-visibility label design, enabling scalable product expansion with minimal marketing spend\. Directed omni\-channel marketing and agency management, aligning digital, retail, institutional, and creative campaigns to strengthen brand recall, reach, and engagement\. Executed end\-to\-end brand strategy, positioning AskMe Furniture as a leading online furniture marketplace across TV, radio, digital, influencer, and OOH channels\. Led the conceptualization and launch of celebrity\-led campaigns featuring Kangna Ranaut & Twinkle Khanna, integrating TVCs, radio spots, and digital content to elevate consumer engagement and sales conversion\. Oversaw digital\-first growth initiatives, including programmatic advertising, social media storytelling, SEO, and email marketing, contributing to a 30% uplift in website traffic and 20% increase in online sales\. Managed a cross\-functional marketing team of 10\+, mentoring senior managers and specialists to execute integrated campaigns, optimize budget allocation, and ensure alignment with business KPIs\. Collaborated with product and operations teams to launch category\-specific campaigns, seasonal promotions, and furniture collection launches, directly impacting quarterly revenue growth and marketplace penetration\. Initiated strategic brand alliances, driving targeted traffic and expanding reach within key consumer segments\. Leveraged CRM insights to shape product marketing strategy, translating customer behavior and segment data into differentiated meal plans, pricing models, and go\-to\-market campaigns, which improved adoption, deepened retention, and delivered a 25% uplift in CLTV\. Directed Sprink's PR and communication strategy, leveraging media, thought leadership, influencers, and brand storytelling to boost market presence, brand authority, and investor confidence\.

## Education

PGDM, Event Management/Advertising/PR\), EMDI Institute of Media and Communication

Bachelor of Arts \(B\.A\.\), Psychology, \(Counselling/Clinical\), Economics, St\. Thomas College, Bhilai

[View the original profile](https://tal.club/meet/chaitali-das)

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