Headline

Data Analyst @WPP Production | Microsoft Marketing Analytics | SQL • Power BI • Python • AI Automation • Power Automate | Turning Data into Business Decisions

About

Data is more than numbers—it's the foundation for smarter decisions, efficient operations, and business growth. As a Data Analyst at WPP Production, supporting Microsoft's global marketing operations, I transform complex marketing data into actionable insights through analytics, automation, and business intelligence. I enjoy solving business problems by combining data analysis with automation to improve reporting, streamline workflows, and enable faster decision-making. My work spans the complete analytics lifecycle—from extracting and transforming data with SQL, building interactive Power BI dashboards, and performing analysis with Python to automating repetitive processes using Power Automate, Office Scripts, and AI-powered solutions with Copilot Studio. I believe the best analytics solutions don't just answer questions—they eliminate manual work, improve accuracy, and help stakeholders make confident, data-driven decisions. Core Expertise • Data Analytics • Business Intelligence • SQL • Power BI (DAX, Power Query, Data Modeling) • Python • Advanced Excel • ETL & Data Transformation • Dashboard Development • KPI Reporting • Marketing Analytics • Power Automate • Office Scripts • Copilot Studio • AI Automation • Microsoft Fabric • Azure Data Platform What I'm Currently Focused On • Building AI-powered automation solutions • Learning Microsoft Fabric and modern data engineering practices • Designing scalable reporting solutions • Exploring Analytics Engineering and AI-driven Business Intelligence I'm passionate about leveraging data and automation to solve real business challenges while continuously expanding my expertise across the Microsoft Data Platform and AI ecosystem. If you're looking for someone who enjoys turning complex business problems into scalable data solutions, I'd be happy to connect.

Location

Gurugram

Work experience

Data Analyst at WPP Production India [Studios], Apr 2025 - Present · 1 yr 4 mos, Gurugram, Haryana, India, • Developed and optimized 100+ SQL-based reports, delivering actionable insights for Microsoft’s marketing campaigns and enabling real-time performance tracking, resulting in a 20% increase in campaign efficiency. • Collaborated with 5+ cross-functional teams to design interactive dashboards, improving visibility into marketing ROI and supporting data-driven decision-making. • Extracted, validated, and transformed 100K+ lead records from Azure Experience Cloud and Marketo, ensuring data accuracy and zero critical errors prior to campaign activation. • Designed AI-powered solutions using Copilot Studio to streamline internal workflows and reduce repetitive tasks. • Collaborated with Microsoft stakeholders to deliver timely analytics, reporting, and automation solutions supporting global marketing operations.

Data Analyst Consultant at Rubixe - AI Solutions Company, Mar 2024 - Sep 2024 · 7 mos, Remote, • Conducted data analysis on marketing campaigns and customer behaviour using SQL, Python, Excel and Power BI. • Conducted in-depth Exploratory Data Analysis (EDA) using python employing advanced Data Visualization Techniques, uncovering valuable trends, patterns, and insights that informed strategic decisions

Power Admin at Celebal Technologies, May 2023 - Jul 2023 · 3 mos, Supported Power Platform administration including Power Apps, Power Automate, and Power BI.

Treasurer at Randomize MUJ, May 2022 - May 2023 · 1 yr 1 mo

Head of Sponsorship at Randomize MUJ, Dec 2021 - May 2022 · 6 mos, Jaipur, Rajasthan, India

Education

Bachelor of Technology - BTech, Computer Science, Manipal University Jaipur

High School, 10+2, Macro Vision Academy, Burhanpur