Brian Ashley profile photo 1 on Tal

Brian Ashley

Sales Leader | SDR to Full-Cycle Revenue, GTM Strategy & Team Scaling

Bangalore Urban

16+ years of work experience

Unbxd Inc., A Netcore Company
Oct 20242 yrsPresent

Bangalore Urban

Entropik
Jun 20231 yrMay 2024

Bengaluru

Led a 10-person GTM organization across North America and EMEA, running a dual-motion revenue model across new-business acquisition and existing-account expansion. Partnered closely with leadership on regional GTM strategy, adapting the commercial approach to how each market actually bought — rather than running one playbook everywhere. Focused on building the structure underneath the motion: how the team identified where to win, how opportunities moved from first touch to close, and how we kept expanding relationships once an account was live.
Whatfix
Mar 20221 yr 1 moMar 2023

Bengaluru

Whatfix is a digital adoption platform that overlays applications. Led a partner business development team driving new customer acquisition and expansion through Global System Integrators, ISVs, and channel partners. Owned monthly and quarterly pipeline contribution from the BDR team, and set the qualification bar every lead had to clear before handoff to Partner Managers. Tracked qualified-lead-to-opportunity conversion closely, and used what I saw to keep refining the process — tightening qualification criteria, adjusting handoff timing, and running regular training sessions with the team. That work helped scale partner-generated pipeline from $225K to ~$317K (41% growth) and cut time-to-first-deal from ~110 to ~90 days.
Infrascale
Sep 20156 yrs 5 mosJan 2022

India

Promoted from Inside Sales Manager into a broader mandate — leading a combined 9-person team split across BDRs (hunting and qualifying net-new opportunities) and Inside Sales Reps (closing and carrying quota), with a combined quarterly target of ~$270K. Owned the full funnel end to end, from first outbound touch through qualification to close — rather than managing one stage in isolation. Built the connective tissue between hunting and closing: designed a Marketing-Sales SLA that took inbound conversion from 35% to 61%, and built a training curriculum from scratch that lifted team revenue by 20%. Stayed close to live deals throughout by reviewing calls, jumping in on stuck deals, and coaching both sides of the team (the hunters generating the pipeline, and the closers converting it) in real time.
Infrascale
Mar 20132 yrs 7 mosSep 2015

India

Managed a team of 8 inside sales reps owning the full inbound motion for net-new business. Qualifying and vetting 100% organic traffic, running product demos and POCs, and closing deals end to end. No outbound hunting; the team's job was converting inbound interest into signed business. Each rep also carried a book of existing accounts approaching renewal, with a clear mandate to expand the account through upsell alongside the renewal conversation not just retain it. Set and adjusted targets across both motions (new-business closing and renewal/upsell) against real performance data, and reworked qualification and demo processes whenever conversion stalled. Recruited, coached, and tracked performance across the team, building the foundation — in both organic-funnel selling and account expansion that carried into the broader Sales Manager role that followed.
Infrascale
Jan 20121 yr 3 mosMar 2013

India

Worked directly with customers and the sales team on contract negotiations and retention strategy, helping shape how the company approached at-risk accounts.
Trimble Inc.
Mar 20072 yrs 7 mosSep 2009

India

Worked in a busy customer care environment handling live chats and support queries.

Brian’s AI Stack

claude code
claude code
claude
claude
elevenlabs
elevenlabs
openai
openai
ChatGPT
ChatGPT
Wispr Flow
Wispr Flow

Join Brian and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Brian Ashley on Tal

Headline

Sales Leader | SDR to Full-Cycle Revenue, GTM Strategy & Team Scaling

About

I lead Sales & Business Development at Netcore Unbxd, where we help eCommerce brands improve search, product discovery, and conversion through AI. 13 years in B2B SaaS sales started as an IC, moved into management, now running a global outbound function across three continents. Most of what I know came from people I worked alongside, not a textbook. My approach, hire well, build systems that don't need me in the room, and let the team do their best work. Outside of that, I take on select fractional SDR/outbound consulting work. Always happy to talkoutbound, SDR coaching, or building a sales org from scratch.

Location

Bangalore Urban

AI stack

claude code

claude

elevenlabs

openai

ChatGPT

Wispr Flow

Work experience

Head- Global Growth at Unbxd Inc., A Netcore Company, Oct 2024 - Present · 2 yrs, Bangalore Urban

Director – GTM, NA & EMEA at Entropik, Jun 2023 - May 2024 · 1 yr, Bengaluru, Led a 10-person GTM organization across North America and EMEA, running a dual-motion revenue model across new-business acquisition and existing-account expansion. Partnered closely with leadership on regional GTM strategy, adapting the commercial approach to how each market actually bought — rather than running one playbook everywhere. Focused on building the structure underneath the motion: how the team identified where to win, how opportunities moved from first touch to close, and how we kept expanding relationships once an account was live.

Global Business Development Manager at Whatfix, Mar 2022 - Mar 2023 · 1 yr 1 mo, Bengaluru, Whatfix is a digital adoption platform that overlays applications. Led a partner business development team driving new customer acquisition and expansion through Global System Integrators, ISVs, and channel partners. Owned monthly and quarterly pipeline contribution from the BDR team, and set the qualification bar every lead had to clear before handoff to Partner Managers. Tracked qualified-lead-to-opportunity conversion closely, and used what I saw to keep refining the process — tightening qualification criteria, adjusting handoff timing, and running regular training sessions with the team. That work helped scale partner-generated pipeline from $225K to ~$317K (41% growth) and cut time-to-first-deal from ~110 to ~90 days.

Sales Manager at Infrascale, Sep 2015 - Jan 2022 · 6 yrs 5 mos, India, Promoted from Inside Sales Manager into a broader mandate — leading a combined 9-person team split across BDRs (hunting and qualifying net-new opportunities) and Inside Sales Reps (closing and carrying quota), with a combined quarterly target of ~$270K. Owned the full funnel end to end, from first outbound touch through qualification to close — rather than managing one stage in isolation. Built the connective tissue between hunting and closing: designed a Marketing-Sales SLA that took inbound conversion from 35% to 61%, and built a training curriculum from scratch that lifted team revenue by 20%. Stayed close to live deals throughout by reviewing calls, jumping in on stuck deals, and coaching both sides of the team (the hunters generating the pipeline, and the closers converting it) in real time.

Inside Sales Manager at Infrascale, Mar 2013 - Sep 2015 · 2 yrs 7 mos, India, Managed a team of 8 inside sales reps owning the full inbound motion for net-new business. Qualifying and vetting 100% organic traffic, running product demos and POCs, and closing deals end to end. No outbound hunting; the team's job was converting inbound interest into signed business. Each rep also carried a book of existing accounts approaching renewal, with a clear mandate to expand the account through upsell alongside the renewal conversation not just retain it. Set and adjusted targets across both motions (new-business closing and renewal/upsell) against real performance data, and reworked qualification and demo processes whenever conversion stalled. Recruited, coached, and tracked performance across the team, building the foundation — in both organic-funnel selling and account expansion that carried into the broader Sales Manager role that followed.

Retention Specialist at Infrascale, Jan 2012 - Mar 2013 · 1 yr 3 mos, India, Worked directly with customers and the sales team on contract negotiations and retention strategy, helping shape how the company approached at-risk accounts.

Technical Support Specialist at Trimble Inc., Mar 2007 - Sep 2009 · 2 yrs 7 mos, India, Worked in a busy customer care environment handling live chats and support queries.