Headline

Digital Analytics Lead @ Picto Design Studio

About

I currently serve as a Digital Analytics Lead at Picto Design Studio. My role focuses on optimizing digital marketing campaigns using tools like Google Analytics, Tag Manager, and data visualization platforms. By analyzing complex data sets to deliver actionable insights, I empower teams to improve ROI, customer engagement, and overall campaign performance. At Picto Design Studio, I manage end-to-end digital analytics, ensuring performance is tracked across email, social media, paid ads, and web channels. Through collaboration with marketing, design, and product teams, we define KPIs, conduct A/B tests, and build dashboards that align with strategic goals. My approach emphasizes data-driven decision-making, fostering impactful and efficient marketing strategies for the organization.

Location

Coimbatore

AI stack

gemini

midjourney

notion

openai

Work experience

Digital Analytics Lead at Picto Design Studio, Apr 2025 - Present · 1 yr 4 mos, Coimbatore, Data-driven marketing professional, optimizing digital campaigns and driving growth for creative agencies. Tag Manager, and data visualization tools, Analyzing complex data sets to deliver actionable insights that improve ROI and customer engagement. Managing end-to-end digital analytics—tracking performance across paid ads, websites, social media, and email channels. Skilled in defining KPIs, conducting A/B tests, and creating dashboards, I collaborate closely with marketing, design, and product teams to ensure data fuels strategic decision-making.

Education

Master's degree, Computer Science, PSG College of arts and science