Headline

MBA @ IIM Udaipur | Growth & Performance Marketing | D2C, Marketplaces & SEO |

About

About Bitan Roy is an MBA Candidate at the Indian Institute of Management Udaipur (Batch of 2026) with hands-on experience across marketing, strategy, and sustainability-driven growth. He worked as a Marketing and Social Media Intern at Easy Flux Polymers, where he led omnichannel digital marketing initiatives and executed data-driven campaigns through SEO, Google Ads, and Meta strategies. His work focused on enhancing brand visibility, optimizing conversion funnels, and integrating sustainability into product storytelling — driving higher engagement, discoverability, and sales performance. Previously, during his tenure at The Korean Store, Bitan managed influencer collaborations, developed creative brand campaigns, and contributed to substantial growth in online traction and order volume through digital-first initiatives. Bitan is deeply interested in exploring the intersection of data, blockchain, and strategic innovation, aiming to develop workable, insight-backed strategies that bridge technology and marketing impact.

Location

Rishra

AI stack

opencode

claudecode

Work experience

Market Strategy Consultant at Vishesh Intelligence, Jul 2025 - Oct 2025 · 4 mos, Delhi, India, Designed a 12-point audit framework to map decision-making units (DMUs) and customer personas for pilot-led GTM planning. Conducted market sizing (TAM–SAM–SOM) for 200+ accounts and applied Key Account Management (KAM) to identify 20 high-value B2B prospects. Developed personas and customer journey maps, uncovering key pain points in cost, compliance, and SLA transparency. Formulated value propositions and pricing models, testing willingness-to-pay (WTP) and bundling strategies (Basic/Standard/Premium). Crafted a go-to-market (GTM) and demand generation strategy, integrating ABM, benchmarking, and nurture sequencing. Key Skills: Market Research | Strategy Consulting | GTM Planning | B2B Marketing | Customer Segmentation | Value Proposition Design | Data Analysis | Account-Based Marketing

Marketing and E-commerce Intern at Easy Flux Polymers Pvt Ltd, Apr 2025 - Jun 2025 · 3 mos, Udaipur, Rajasthan, India, Led omnichannel digital marketing and D2C strategy, integrating SEO, Google Ads, and Meta campaigns to enhance online visibility and brand growth. Executed data-driven funnel marketing, mapping customer journeys, analyzing drop-offs, and fine-tuning creatives to boost conversion rates. Conducted multivariate A/B/n testing and performance diagnostics to optimize CTR, CPC, and sales performance across digital channels. Strengthened brand storytelling by producing lifestyle and sustainability-driven content, increasing engagement and brand resonance. Implemented Account-Based Marketing (ABM) by analyzing hotel sustainability reports, securing 15+ pilot orders from luxury hotels. Enhanced storefront SEO and UX optimization, improving discoverability, conversion, and sales by over 35%. Designed and managed ESG campaigns that reached 150K+ impressions, reinforcing eco-conscious brand positioning. Key Skills: Digital Marketing | Marketing Strategy | SEO Optimization | Data Analytics | Brand Storytelling | A/B Testing | Sustainability Marketing | Account-Based Marketing | E-commerce Strategy

Social Media Marketing Intern at The Korhean Store, Nov 2023 - Jun 2024 · 8 mos, New Delhi, Delhi, India, Negotiated with 100+ fashion influencers and managed collaborations to enhance brand visibility and drive online engagement. Researched trending apparel styles and niche fashion themes, contributing to the launch of new high-demand product segments. Partnered with the design and creative teams to plan visually compelling Instagram campaigns and product storytelling. Achieved a 3.5x increase in weekly order volume, gained 5,000+ followers, and generated 100K+ impressions in six months. Formulated digital marketing and merchandising strategies, generating 10K+ monthly website footfalls and improving conversion rates. Key Skills: Fashion Marketing | Apparel Retail Strategy | Influencer Marketing | Merchandising | Trend Analysis | Social Media Strategy | Brand Management | E-commerce Growth

Education

Master of Business Administration - MBA, Indian Institute of Management Udaipur

BBA, Business Administration and Management, General, Techno India Hooghly