---
title: "Biswajit Pradhan - Assistant Manager Performance Marketing in Bengaluru | Tal"
description: "Meet Biswajit Pradhan, Performance Marketing Manager | $9.2M+ Revenue Generated | ex- Unacademy| Scaling Brands via Meta, Google & YouTube Ads based in Bengaluru. AI stack includes codex, cursor, and opencode."
image: "https://tal.club/meet/biswajit-pradhan/share-image"
---

# Biswajit Pradhan on Tal

## Headline

Performance Marketing Manager \| $9\.2M\+ Revenue Generated \| ex\- Unacademy\| Scaling Brands via Meta, Google & YouTube Ads

## About

I do not do marketing for the sake of impressions and likes\. I do it to make the cash register ring\. Over the past 6 years, I have helped brands turn paid advertising into their most reliable revenue engine, generating $9\.2M\+ in trackable revenue across Meta, Google, and YouTube Ads\. My journey started a bit unconventionally\. I graduated with a CS degree in 2020, realized I was more interested in why people buy than in writing code, and jumped headfirst into performance marketing\. I started freelancing as a Facebook media buyer for e\-commerce brands, obsessing over ROAS, creative testing, and funnel economics\. That obsession turned into a career: • At AdsClique Media, I audited 20\+ businesses as Performance Head, diagnosing marketing gaps, rebuilding media buying strategies, and creating ad campaigns that actually converted\. • At Family1st, I scaled paid acquisition for GPS tracker products across Meta and Google, including YouTube ad campaigns and high\-converting sales pages\. • At Unacademy, I ran performance marketing for offline centre launches and their national Scholarship Test, driving thousands of qualified leads in hyper\-competitive education markets\. • Now at BMEG, I manage multi\-platform campaigns across Meta, Google, YouTube, Snapchat, and LinkedIn for a portfolio of diverse clients\. I also co\-founded a hydroponics startup \(it failed, and I learned more from that failure than from any ad campaign I have ever run\)\. What I actually bring to the table: → Full\-funnel paid media strategy \(not just button\-pushing in Ads Manager\) → Creative strategy that stops thumbs, not just checks boxes → Obsessive focus on unit economics, CAC, and actual revenue, not vanity metrics If you are a brand or agency looking for someone who treats your ad budget like their own money, let us talk\. DM me here or reach out at: iambiswajit03@gmail\.com

## Location

Bengaluru

## AI stack

codex

cursor

opencode

## Work experience

Assistant Manager Performance Marketing at Bharat Media & Entertainment Group \(BMEG\), Feb 2026 \- Present · 7 mos

Performance marketing manager at Unacademy, Mar 2025 \- Sep 2025 · 7 mos, Bengaluru, Karnataka, India, • Led performance marketing for the Unacademy Scholarship Test \(UST\) and offline centre launches in Delhi and Patna, driving thousands of qualified student leads through Facebook and Google campaigns\. • Managed six\-figure monthly ad budgets across Meta and Google with a focus on cost\-per\-lead optimization — consistently hitting sub\-Rs 100 CPL targets in a saturated EdTech market\. • Built and tested high\-volume creative variations to find winning hooks, reducing CPA by an estimated 25–35% through systematic creative iteration\.

Senior Performance Marketer at Family1st, Mar 2024 \- Jan 2025 · 11 mos, United States, • Scaled paid acquisition for GPS tracker products across Meta and Google Ads in the US market, managing campaigns targeting safety\-conscious families and fleet management segments\. • Launched and optimized YouTube ad campaigns from scratch — building video ad funnels, testing audience segments, and driving direct e\-commerce revenue\. • Created high\-converting sales pages and landing pages, improving click\-to\-purchase conversion rates through iterative copy and design testing\.

Co\-Founder at Linkan & Co\., Dec 2023 \- Nov 2024 · 1 yr, Dallas, Texas, United States, • Co\-founded a performance marketing agency serving D2C and e\-commerce brands, managing end\-to\-end paid media strategy, creative direction, and funnel architecture across Meta and Google Ads\. • Delivered measurable ROI for clients including a 700% growth case study for an apparel brand during COVID lockdown — growing their Instagram from 0 to 1,000\+ qualified buyers in 3 months\. • Built client acquisition systems using organic content strategy, direct outreach, and referral loops — bootstrapping the agency from zero to consistent monthly retainers\.

Digital Marketing Manager \(Performance Head\) at AdsClique Media, Jan 2022 \- Jan 2024 · 2 yrs 1 mo, Remote, • Served as Performance Head, auditing 20\+ businesses across industries — identifying marketing gaps, diagnosing underperforming campaigns, and rebuilding media buying strategies with clear revenue targets\. • Designed and executed high\-conversion Facebook, Instagram, and Google Ad campaigns for clients, with a focus on ROAS\-driven creative testing and audience segmentation\. • Mentored junior media buyers on campaign structure, creative strategy, and performance analysis frameworks — building a repeatable playbook used across the agency’s client portfolio\.

## Education

B\.Tech, Computer Science and Engineering, Institute of Techncal Education & Research

Bachelor of Technology \- BTech, Computer Science and Engineering, Siksha 'O'​ Anusandhan University

[View the original profile](https://tal.club/meet/biswajit-pradhan)

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