Headline

Performance Marketing Manager | $9.2M+ Revenue Generated | ex- Unacademy| Scaling Brands via Meta, Google & YouTube Ads

About

I do not do marketing for the sake of impressions and likes. I do it to make the cash register ring. Over the past 6 years, I have helped brands turn paid advertising into their most reliable revenue engine, generating $9.2M+ in trackable revenue across Meta, Google, and YouTube Ads. My journey started a bit unconventionally. I graduated with a CS degree in 2020, realized I was more interested in why people buy than in writing code, and jumped headfirst into performance marketing. I started freelancing as a Facebook media buyer for e-commerce brands, obsessing over ROAS, creative testing, and funnel economics. That obsession turned into a career: • At AdsClique Media, I audited 20+ businesses as Performance Head, diagnosing marketing gaps, rebuilding media buying strategies, and creating ad campaigns that actually converted. • At Family1st, I scaled paid acquisition for GPS tracker products across Meta and Google, including YouTube ad campaigns and high-converting sales pages. • At Unacademy, I ran performance marketing for offline centre launches and their national Scholarship Test, driving thousands of qualified leads in hyper-competitive education markets. • Now at BMEG, I manage multi-platform campaigns across Meta, Google, YouTube, Snapchat, and LinkedIn for a portfolio of diverse clients. I also co-founded a hydroponics startup (it failed, and I learned more from that failure than from any ad campaign I have ever run). What I actually bring to the table: → Full-funnel paid media strategy (not just button-pushing in Ads Manager) → Creative strategy that stops thumbs, not just checks boxes → Obsessive focus on unit economics, CAC, and actual revenue, not vanity metrics If you are a brand or agency looking for someone who treats your ad budget like their own money, let us talk. DM me here or reach out at: iambiswajit03@gmail.com

Location

Bengaluru

AI stack

codex

cursor

opencode

Work experience

Assistant Manager Performance Marketing at Bharat Media & Entertainment Group (BMEG), Feb 2026 - Present · 7 mos

Performance marketing manager at Unacademy, Mar 2025 - Sep 2025 · 7 mos, Bengaluru, Karnataka, India, • Led performance marketing for the Unacademy Scholarship Test (UST) and offline centre launches in Delhi and Patna, driving thousands of qualified student leads through Facebook and Google campaigns. • Managed six-figure monthly ad budgets across Meta and Google with a focus on cost-per-lead optimization — consistently hitting sub-Rs 100 CPL targets in a saturated EdTech market. • Built and tested high-volume creative variations to find winning hooks, reducing CPA by an estimated 25–35% through systematic creative iteration.

Senior Performance Marketer at Family1st, Mar 2024 - Jan 2025 · 11 mos, United States, • Scaled paid acquisition for GPS tracker products across Meta and Google Ads in the US market, managing campaigns targeting safety-conscious families and fleet management segments. • Launched and optimized YouTube ad campaigns from scratch — building video ad funnels, testing audience segments, and driving direct e-commerce revenue. • Created high-converting sales pages and landing pages, improving click-to-purchase conversion rates through iterative copy and design testing.

Co-Founder at Linkan & Co., Dec 2023 - Nov 2024 · 1 yr, Dallas, Texas, United States, • Co-founded a performance marketing agency serving D2C and e-commerce brands, managing end-to-end paid media strategy, creative direction, and funnel architecture across Meta and Google Ads. • Delivered measurable ROI for clients including a 700% growth case study for an apparel brand during COVID lockdown — growing their Instagram from 0 to 1,000+ qualified buyers in 3 months. • Built client acquisition systems using organic content strategy, direct outreach, and referral loops — bootstrapping the agency from zero to consistent monthly retainers.

Digital Marketing Manager (Performance Head) at AdsClique Media, Jan 2022 - Jan 2024 · 2 yrs 1 mo, Remote, • Served as Performance Head, auditing 20+ businesses across industries — identifying marketing gaps, diagnosing underperforming campaigns, and rebuilding media buying strategies with clear revenue targets. • Designed and executed high-conversion Facebook, Instagram, and Google Ad campaigns for clients, with a focus on ROAS-driven creative testing and audience segmentation. • Mentored junior media buyers on campaign structure, creative strategy, and performance analysis frameworks — building a repeatable playbook used across the agency’s client portfolio.

Education

B.Tech, Computer Science and Engineering, Institute of Techncal Education & Research

Bachelor of Technology - BTech, Computer Science and Engineering, Siksha 'O'​ Anusandhan University