Headline

SEO Content Writer | GEO + AEO Content Strategist | SEO Blogs, Website Copy, LinkedIn Ghostwriting | B2B SaaS, Finance & Health

About

I help brands, founders, and expert-led businesses create content that ranks, builds authority, and supports inbound growth. I work across SEO blogs, content strategy, website copy, and LinkedIn thought leadership. My sweet spot is turning complex or high-trust topics into content that is clear, useful, and easy for the right audience to trust. In recent projects, I have written for B2B SaaS, finance, compliance, health, wellness, creator economy, ESG, and customer experience brands, including Sparkonomy, KDP Accountants, Veridion/Fortis, HDFC Ergo Wellness, Clear Ritual, SkinVision, and Sprinklr. My process is simple: understand the audience, find the real angle, map the intent, write with clarity, and make every piece strong enough to support search visibility and brand trust. I can help with: • Long-form SEO blogs • Topic and content strategy • Website and landing page copy • LinkedIn ghostwriting • Founder-led thought leadership • Research-backed content for expert brands Portfolio: https://drive.google.com/file/d/1pz2Yq0hD6k1YSnV7ku_S5pPK9L12J3jQ/view?usp=drive_link https://binnyagarwal.notion.site/233a5b470d2d8028aa2ccd26446d8c32?v=233a5b470d2d80abb696000c4d198518&source=copy_link

Location

India

AI stack

hugging face

notion

openai

perplexity

Work experience

SEO Content Writer / Content Strategist at Sparkonomy, Nov 2025 - Present · 7 mos, Singapore, Worked on SEO and product-led content for creator invoicing and finance workflows. Key work: • Built and supported content around invoice generators, invoice templates, GST invoices, and creator payment workflows • Helped shape keyword strategy, topical clusters, and content direction • Wrote educational SEO content around creator invoicing, deadlines, tax basics, and finance-team clarity • Supported creator-first messaging for India-focused use cases • Contributed to content assets and lead-magnet-style templates tied to product education

Freelance SEO Content Writer & Content Strategist at Freelance, Jun 2020 - Present · 6 yrs, India, I work with B2B, SaaS, finance, health, compliance, and creator-focused brands to build content that is useful, search-aware, and aligned with business goals. My work includes: • Long-form SEO blogs and educational articles • Content strategy, topic planning, and keyword-led content direction • Website and landing page copy support • LinkedIn ghostwriting and founder-led thought leadership • Research-heavy writing for expert and compliance-led brands • Content systems such as FAQs, briefs, templates, checklists, and supporting assets Recent brand work includes Sparkonomy, KDP Accountants, Veridion/Fortis, HDFC Ergo Wellness, Clear Ritual, SkinVision, Breathe ESG, and Sprinklr. Selected outcomes: • First-page search visibility for recent published articles • AI Overview inclusion/search visibility for selected pieces • Content built for both rankings and trust in high-stakes categories • Experience across SEO, editorial planning, and distribution-led content

B2B Content Writer / Research-led SEO Writer at Fortis, Mar 2025 - Dec 2025 · 10 mos, United Kingdom, Worked on research-heavy B2B content focused on procurement, supplier discovery, market intelligence, and enterprise data use cases. Key work: • Wrote long-form articles and comparison-style content for enterprise audiences • Built content around supplier discovery, procurement research, and business data use cases • Improved structure, transitions, sourcing quality, and strategic clarity across drafts • Aligned content with enterprise positioning rather than generic SEO writing

SEO Content Writer at SkinVision, Mar 2025 - Sep 2025 · 7 mos, Netherlands, Worked on SEO-focused health content refreshes and expansions for skin-health education topics. Key work: • Refreshed and expanded informational content for clarity, brand fit, and search visibility • Supported educational content around skin checks and awareness-driven topics

SEO Content Writer at HDFC ERGO General Insurance, Feb 2025 - Jun 2025 · 5 mos, Mumbai, Maharashtra, India, Wrote SEO wellness blogs and micro-blogs across nutrition, health issues, and fitness topics under detailed editorial guidelines. Key work: • Produced keyword-led wellness content in simple, reader-friendly language • Followed strict brand, structure, disclaimer, and internal-linking requirements • Delivered health education content designed for both readability and search visibility

Education

Bachelor of Commerce - BCom, Accounting and Finance, Ranchi University