Binita Majhi profile photo 1 on Tal

Binita Majhi

Performance Marketing | Google Ads | Creator Partnership | Campaign Optimization | PGDM Marketing @ IIBS Bengaluru

Bengaluru

1+ year of work experience

Young Indians Bengaluru
Apr 20251 yr 3 mosPresent

Young Indians Bengaluru
Apr 20251 yr 2 mosMay 2026

AppsForBharat
Nov 20257 mosMay 2026

As a Performance Marketing Intern at AppsForBharat (Sri Mandir), I worked on managing and optimizing Google Ads campaigns across Search, Demand Gen, Performance Max, and YouTube Ads for major live religious events and user acquisition campaigns. My key responsibilities included: • Building, launching, scaling, and optimizing campaigns across multiple ad formats to improve conversions and campaign efficiency. • Managing high-budget campaigns and monitoring performance metrics such as CTR, CPC, CPM, conversions, and ROAS to support revenue growth. • Structuring campaigns and ad groups based on deity, language, audience, and campaign objectives for better targeting and creative relevance. • Uploading and maintaining campaign creatives and coordinating with internal teams for timely campaign launches and updates. • Assisting in creator/KOL partnership campaigns by analysing video-level performance and identifying high-performing creatives. • Monitoring campaign pacing and making real-time budget and bid adjustments based on performance trends and conversion signals. • Using Mixpanel, pivot tables, and campaign dashboards to analyse attribution, campaign behaviour, and overall ad performance. • Managing master slugs and CMS-based landing page updates to streamline recurring campaign launches efficiently. • Collaborating with Meta Ads and strategy teams to align campaign planning, audience targeting, and revenue-focused optimisation strategies. Through this experience, I developed practical exposure to performance marketing, paid media optimisation, campaign analytics, and data-driven decision making in a fast-paced digital environment.
Wizzgeeks Technologies
Aug 20254 mosNov 2025

Wizzgeeks Technologies
Aug 20253 mosOct 2025

Conducted outreach calls to potential customers, helping improve lead flow and appointment bookings. • Monitored & documented Meta Ads budget usage, contributing to better campaign visibility and cost tracking. • Wrote blogs and newsletters, strengthening the company’s content pipeline. • Gained working knowledge of Meta and Google Ads, including campaign structure and objective selection. • Supported the marketing team in day-to-day operations and learned how to coordinate tasks efficiently.
Acmegrade
Jul 20232 mosAug 2023

Bhubaneswar, Odisha, India

Completed my training and internship under Acmegrade in affiliation with IIM Ahmedabad in Human Resource
Jun 20222 mosJul 2022

Sambalpur, Odisha, India

Binita’s AI Stack

claude
claude
deepseek
deepseek
gemini
gemini
ChatGPT
ChatGPT
Microsoft Copilot
Microsoft Copilot

Education

International Institute of Business Studies - IIBS, Bengaluru

PGDM

International Institute of Business Studies - IIBS, Bengaluru

amity University

Bachelor of Business Administration - BBA, Business Administration and Management, General

amity University

20203 yrs2023

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Headline

Performance Marketing | Google Ads | Creator Partnership | Campaign Optimization | PGDM Marketing @ IIBS Bengaluru

About

Performance Marketing enthusiast with hands-on experience in Google Ads, campaign analytics, creator partnerships, and digital campaign optimisation. During my internship at AppsForBharat (Sri Mandir), I worked on high-scale Search, Demand Gen, Performance Max, and YouTube campaigns across major live events, contributing to campaign scaling, performance analysis, and revenue-focused optimisation. Beyond paid media, I’m interested in consumer behaviour, creator-led marketing, digital storytelling, and how modern brands combine creativity with analytics to drive engagement and business impact. I enjoy working on campaign insights, audience understanding, trend analysis, and collaborative marketing initiatives across teams. Currently pursuing PGDM in Marketing at IIBS Bengaluru, while exploring opportunities in performance marketing, growth marketing, digital strategy, and consumer brand marketing.

Location

Bengaluru

AI stack

claude

deepseek

gemini

ChatGPT

Microsoft Copilot

Work experience

Co-Chair at Young Indians Bengaluru, Apr 2025 - Present · 1 yr 3 mos

Co-Chair at Young Indians Bengaluru, Apr 2025 - May 2026 · 1 yr 2 mos

Performance Marketing Intern at AppsForBharat, Nov 2025 - May 2026 · 7 mos, As a Performance Marketing Intern at AppsForBharat (Sri Mandir), I worked on managing and optimizing Google Ads campaigns across Search, Demand Gen, Performance Max, and YouTube Ads for major live religious events and user acquisition campaigns. My key responsibilities included: • Building, launching, scaling, and optimizing campaigns across multiple ad formats to improve conversions and campaign efficiency. • Managing high-budget campaigns and monitoring performance metrics such as CTR, CPC, CPM, conversions, and ROAS to support revenue growth. • Structuring campaigns and ad groups based on deity, language, audience, and campaign objectives for better targeting and creative relevance. • Uploading and maintaining campaign creatives and coordinating with internal teams for timely campaign launches and updates. • Assisting in creator/KOL partnership campaigns by analysing video-level performance and identifying high-performing creatives. • Monitoring campaign pacing and making real-time budget and bid adjustments based on performance trends and conversion signals. • Using Mixpanel, pivot tables, and campaign dashboards to analyse attribution, campaign behaviour, and overall ad performance. • Managing master slugs and CMS-based landing page updates to streamline recurring campaign launches efficiently. • Collaborating with Meta Ads and strategy teams to align campaign planning, audience targeting, and revenue-focused optimisation strategies. Through this experience, I developed practical exposure to performance marketing, paid media optimisation, campaign analytics, and data-driven decision making in a fast-paced digital environment.

Digital Marketing Intern at Wizzgeeks Technologies, Aug 2025 - Nov 2025 · 4 mos

Digital Marketing Intern at Wizzgeeks Technologies, Aug 2025 - Oct 2025 · 3 mos, Conducted outreach calls to potential customers, helping improve lead flow and appointment bookings. • Monitored & documented Meta Ads budget usage, contributing to better campaign visibility and cost tracking. • Wrote blogs and newsletters, strengthening the company’s content pipeline. • Gained working knowledge of Meta and Google Ads, including campaign structure and objective selection. • Supported the marketing team in day-to-day operations and learned how to coordinate tasks efficiently.

Human Resources Intern at Acmegrade, Jul 2023 - Aug 2023 · 2 mos, Bhubaneswar, Odisha, India, Completed my training and internship under Acmegrade in affiliation with IIM Ahmedabad in Human Resource

Internship Trainee at Mahanadi Coalfields Limited, Jun 2022 - Jul 2022 · 2 mos, Sambalpur, Odisha, India

Education

PGDM, International Institute of Business Studies - IIBS, Bengaluru

Bachelor of Business Administration - BBA, Business Administration and Management, General, amity University