---
title: "Bindu Bhanuja Seeram - Senior Manager - Marketing Strategy & Optimization (NFL) in Greater Chennai Area | Tal"
description: "Meet Bindu Bhanuja Seeram, Marketing Optimization & Strategy | Brand Growth & Digital Engagement | Marketing Analytics based in Greater Chennai Area. AI stack includes codex, cursor, and opencode."
image: "https://tal.club/meet/bindu-bhanuja-seeram/share-image"
---

# Bindu Bhanuja Seeram on Tal

## Headline

Marketing Optimization & Strategy \| Brand Growth & Digital Engagement \| Marketing Analytics

## About

With 3 years of experience as a Manager in Marketing Optimization & Strategy, I have extensively worked with various stakeholders to guide them in making data\-driven marketing decisions and to help them devise digital marketing strategies that enabled strong customer growth & engagement\. I have used tools like SQL, Tableau, Adobe Analytics and Epsilon PCM etc\. to leverage data in making actionable marketing recommendations that drove consistent results\. I am deeply passionate about all facets of marketing, particularly in brand and digital domains\. Certified in various Google Ads/Google Analytics and Amazon Ads concepts, I am dedicated to staying at the forefront of online marketing trends and technologies\. Currently seeking opportunities in Digital Marketing/Growth Marketing/Marketing Analytics\.

## Location

Greater Chennai Area

## AI stack

codex

cursor

opencode

## Work experience

Senior Manager \- Marketing Strategy & Optimization \(NFL\) at EXL, Nov 2025 \- Present · 10 mos, Remote

Project Manager \- Channel Marketing & Digital Experience \(FinTech\) at EXL, Jul 2023 \- Oct 2025 · 2 yrs 4 mos, Gurugram, Haryana, India

Sales And Marketing Intern at Colgate\-Palmolive, Apr 2022 \- Jun 2022 · 3 mos, Mumbai, Maharashtra, India, Optimized Amazon Sponsored Ads by expanding keyword coverage, refining bids, and aligning strategies with brand goals, driving a 25% sales increase and 30% higher ad impressions\. Received PPI\.

Team Lead at Ford Motor Company, Jul 2020 \- May 2021 · 11 mos, Tamil Nadu, India

Android App Developer at Ford Motor Company, Jul 2018 \- Jun 2020 · 2 yrs, Chennai, Tamil Nadu, India

## Education

Master of Business Administration \- MBA, Business Analytics, Indian Institute of Management Bangalore

Bachelor of Technology \- BTech, Computer Engineering, National Institute of Technology, Kurukshetra, Haryana

[View the original profile](https://tal.club/meet/bindu-bhanuja-seeram)

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