Headline

Marketing Optimization & Strategy | Brand Growth & Digital Engagement | Marketing Analytics

About

With 3 years of experience as a Manager in Marketing Optimization & Strategy, I have extensively worked with various stakeholders to guide them in making data-driven marketing decisions and to help them devise digital marketing strategies that enabled strong customer growth & engagement. I have used tools like SQL, Tableau, Adobe Analytics and Epsilon PCM etc. to leverage data in making actionable marketing recommendations that drove consistent results. I am deeply passionate about all facets of marketing, particularly in brand and digital domains. Certified in various Google Ads/Google Analytics and Amazon Ads concepts, I am dedicated to staying at the forefront of online marketing trends and technologies. Currently seeking opportunities in Digital Marketing/Growth Marketing/Marketing Analytics.

Location

Greater Chennai Area

AI stack

codex

cursor

opencode

Work experience

Senior Manager - Marketing Strategy & Optimization (NFL) at EXL, Nov 2025 - Present · 10 mos, Remote

Project Manager - Channel Marketing & Digital Experience (FinTech) at EXL, Jul 2023 - Oct 2025 · 2 yrs 4 mos, Gurugram, Haryana, India

Sales And Marketing Intern at Colgate-Palmolive, Apr 2022 - Jun 2022 · 3 mos, Mumbai, Maharashtra, India, Optimized Amazon Sponsored Ads by expanding keyword coverage, refining bids, and aligning strategies with brand goals, driving a 25% sales increase and 30% higher ad impressions. Received PPI.

Team Lead at Ford Motor Company, Jul 2020 - May 2021 · 11 mos, Tamil Nadu, India

Android App Developer at Ford Motor Company, Jul 2018 - Jun 2020 · 2 yrs, Chennai, Tamil Nadu, India

Education

Master of Business Administration - MBA, Business Analytics, Indian Institute of Management Bangalore

Bachelor of Technology - BTech, Computer Engineering, National Institute of Technology, Kurukshetra, Haryana