---
title: "Bindiya Salat - Marketing Specialist for Google in Pune District | Tal"
description: "Meet Bindiya Salat, CRM Marketing & Retention @ Google Pay India Markets (xWF) based in Pune District. AI stack includes cursor, opencode, and claudecode."
image: "https://tal.club/meet/bindiya-salat/share-image"
---

# Bindiya Salat on Tal

## Headline

CRM Marketing & Retention @ Google Pay India Markets \(xWF\)

## About

Lifecycle & CRM Marketing specialist with 6\+ years driving user engagement & retention at scale\. Currently owning end\-to\-end lifecycle campaigns for 200M\+ users for Google Pay India markets\. With a proven track record of building onboarding, churn prevention, and reactivation journeys across push notifications, e\-mail, in\-app surfaces, WhatsApp & SMS / RCS / MMS

## Location

Pune District

## AI stack

cursor

opencode

claudecode

## Work experience

Marketing Specialist for Google at OLIVER \| The Brandtech Group, Jul 2022 \- Present · 4 yrs 2 mos, Pune District, Maharashtra, India, \- Omnichannel Communication Strategy: Managing end\-to\-end campaigns across WhatsApp, in\-app surfaces, and push notifications to drive user retention and conversion \- Growth & Experimentation: Designing and executing targeted experiments to better understand user segments and build granular, high\-intent cohorts \- Cross\-Functional Initiatives: Leading ad\-hoc growth offers and campaigns to support broader financial services adoption

Campaign Associate at HealthifyMe, Sep 2021 \- Jul 2022 · 11 mos, Bengaluru, Karnataka, India

Marketing Executive at Tarnea Technology Solutions Ltd\., Apr 2020 \- Jul 2021 · 1 yr 4 mos, Bengaluru, Karnataka, India

Marketing Management Trainee at Tarnea Technology Solutions Ltd\., Jan 2020 \- Apr 2020 · 4 mos, Greater Bengaluru Area

Digital Marketing Intern at MiStay \- India's Largest Hourly Hotels, Apr 2019 \- May 2019 · 2 mos, Bengaluru, Karnataka, India

Hospitality Professional at Sheraton Hotels & Resorts, Four Seasons Hotels & Novotel, 2012 \- 2017 · 5 yrs

## Education

Master of Business Administration \- MBA, Marketing, Symbiosis Institute of Business Management, Hyderabad

Bachelor of Business Administration \- BBA, Dr\. Babasaheb Ambedkar Open University \(BAOU\), Ahmedabad

[View the original profile](https://tal.club/meet/bindiya-salat)

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