Headline

CRM Marketing & Retention @ Google Pay India Markets (xWF)

About

Lifecycle & CRM Marketing specialist with 6+ years driving user engagement & retention at scale. Currently owning end-to-end lifecycle campaigns for 200M+ users for Google Pay India markets. With a proven track record of building onboarding, churn prevention, and reactivation journeys across push notifications, e-mail, in-app surfaces, WhatsApp & SMS / RCS / MMS

Location

Pune District

AI stack

cursor

opencode

claudecode

Work experience

Marketing Specialist for Google at OLIVER | The Brandtech Group, Jul 2022 - Present · 4 yrs 2 mos, Pune District, Maharashtra, India, - Omnichannel Communication Strategy: Managing end-to-end campaigns across WhatsApp, in-app surfaces, and push notifications to drive user retention and conversion - Growth & Experimentation: Designing and executing targeted experiments to better understand user segments and build granular, high-intent cohorts - Cross-Functional Initiatives: Leading ad-hoc growth offers and campaigns to support broader financial services adoption

Campaign Associate at HealthifyMe, Sep 2021 - Jul 2022 · 11 mos, Bengaluru, Karnataka, India

Marketing Executive at Tarnea Technology Solutions Ltd., Apr 2020 - Jul 2021 · 1 yr 4 mos, Bengaluru, Karnataka, India

Marketing Management Trainee at Tarnea Technology Solutions Ltd., Jan 2020 - Apr 2020 · 4 mos, Greater Bengaluru Area

Digital Marketing Intern at MiStay - India's Largest Hourly Hotels, Apr 2019 - May 2019 · 2 mos, Bengaluru, Karnataka, India

Hospitality Professional at Sheraton Hotels & Resorts, Four Seasons Hotels & Novotel, 2012 - 2017 · 5 yrs

Education

Master of Business Administration - MBA, Marketing, Symbiosis Institute of Business Management, Hyderabad

Bachelor of Business Administration - BBA, Dr. Babasaheb Ambedkar Open University (BAOU), Ahmedabad