Headline

Head of Marketing at AdPushup | Demand Generation | GTM | Brand Growth | Inside Sales | Ex-Entrepreneur

About

Marketing has been my constant for the past 9+ years, whether it was hustling as an entrepreneur - building Lezfly, or leading the marketing pipeline at AdPushup. And by now fortunately, I’ve sailed through almost every channel of marketing: inbound, outbound, brand, product, ABM, events, PR, sales enablement, and honestly, the list is long. But, each chapter has added a new perspective to how I see growth. Running my own startup taught me resilience, creativity, and the art of making marketing work when resources are limited. And today, in AdPushup, I bring that same entrepreneurial mindset to scaling predictable pipeline and brand presence, consistently contributing $500K–$1M MRR in qualified gross revenue pipeline per quarter. Here's what you can expect when working with me: - Creative problem-solving that blends strategy with execution - Marketing that converts, not just campaigns, but outcomes tied directly to revenue - Cross-functional leadership that aligns teams, builds ownership, and makes marketing everyone’s business - Marketing that’s equal parts creative and commercial - Data-backed strategy, but with a bias for action At my core, I believe marketing should spark curiosity, create connections, and build trust that fuels growth. If you’re curious about growth, demand engines, or just love a good conversation about how marketing shapes business outcomes, let’s talk.

Location

Delhi

AI stack

codex

cursor

Work experience

Associate Director-Marketing at Geniee International Group, Nov 2025 - Present · 10 mos, Delhi, India

Associate Director- Marketing at AdPushup, Nov 2025 - Present · 10 mos, New Delhi, Delhi, India · Hybrid

Senior Marketing Manager at Geniee International Group, Mar 2023 - Nov 2025 · 2 yrs 9 mos, Hybrid, Post acquisition of AdPushup by Geniee Inc., a SoftBank backed Japanese public listed company - my role expanded to shared KPIs with global stakeholders including the Geniee Japan and SEA team.

Senior Marketing Manager at AdPushup, Dec 2022 - Nov 2025 · 3 yrs, New Delhi, Delhi, India · Hybrid, At AdPushup (a Geniee Inc. company), I lead the company's marketing initiatives that spans demand generation, ABM, inbound and outbound engines, events, brand, and sales enablement. My mandate is clear: build predictable pipeline, accelerate growth, and strengthen market positioning for our B2B SaaS AdTech solutions that help publishers maximize ad revenue. What I Drive - Pipeline Growth: Consistently deliver $500K–$1M MRR in qualified pipeline each quarter, aligning marketing motions tightly with sales outcomes. - Integrated GTM Strategy: Blend inbound, outbound, ABM, and events into a cohesive demand engine designed for scale. - Bespoke Engagement: Use hyper-personalized ABM campaigns, gifting, and targeted outreach to open doors for top accounts and move them down-funnel. - Market Presence: Build brand equity through global event participation, owned IP (First Fold), and publisher-focused thought leadership. - Data-Driven Ops: Maintain a strong TAM and CRM backbone that powers precise segmentation and campaign execution. - Team Leadership: Develop and mentor a high-performing team, creating domain-focused pods with clear ownership and accountability.

Co-Founder at LezFly, Mar 2019 - Dec 2022 · 3 yrs 10 mos, Delhi, India, LezFly is a boutique content marketing venture that helps brands scale their demand pipeline by building positioning, strategy, creation, distribution, and end-to-end digital GTM for early-stage and growth-focused companies. As a Co-Founder, I focused on scaling revenue and driving client success. - Drove customer acquisition initiatives that generated $400K in cumulative revenue. - Leveraged account-based marketing to acquire 50+ clients, including leading brands such as OrientBell, Bajaj Finserv, OYO, GirnarSoft, and Ferns N Petals. - Partnered with early-stage companies to build and execute their digital go-to-market strategies for faster scale-up. - Led end-to-end service delivery for content clients, from briefing to final quality assurance, ensuring consistent quality and measurable outcomes.

Project Manager at Almora, Jul 2018 - Mar 2019 · 9 mos, Singapore, Built and scaled two event IPs- UCIM and Pitcher Perfect during my stint which catered to the coming of age blockchain companies. UCIM envisions to catalyze decentralization in its true essence by bringing together people, partners, and experts who believe in its power. By doing so, this event will offer a middle ground between the traditional structures of centralization and the emerging ideas of a decentralized economy. With this borderless and friction-free network, the world will witness an integration of technologies, businesses, ideas, and dreams. My role required me to bridge the path between planning and execution. Key responsibility areas include spearheading partnerships, sponsorships, speaker acquisition & delegate acquisition to the moderation of marketing, design and technical initiatives. Highlights: The very first edition of the event witnessed 500+ attendees from various Fintech and blockchain companies; a speaker line up that included the likes of Tim Draper, Tone Vays, Manny Fernandez, Mr. Backwards and the investor panel that boasted the likes of Golden Gate Ventures, Monk's Hill Ventures, Cocoon Capital, among other VCs and Angels.

Project Head at ConneXTech, Aug 2016 - Jul 2018 · 2 yrs, ConneXTech is a boutique IT agency that innovates in web development, application development, web services & IT support, and designing. Being a core team member of the startup, my profile was not constrained to just a specific domain and has got a room for several horizons. My role varies from managing human and material resources to the involvement in the overall business development of the company. I was responsible for end to end customer delivery cycle from customer acquisition to project delivery. Engaging with key stake holders from product, technical, design and client teams for successful service delivery.

Education

Bachelor of Science (B.Sc), Economics andManagement, The London School of Economics and Political Science (LSE)

Bachelor of Science (B.Sc.), Economics and Management, University of London