Bimal Kirti Giri profile photo 1 on Tal

Bimal Kirti Giri

Building New Age Brands | Instamart | Ex-Swiggy

Bengaluru

5+ years of work experience

Instamart
Dec 202511 mosOct 2026

Bengaluru

Stepped up to guide the Instamart design crew. I’m currently in the "learning how to lead" phase, trying to be the calm anchor in our 10-minute delivery chaos. My main job now is clearing the path so my talented team can do their magic (and making sure they get all the credit).
Swiggy
Jul 20256 mosDec 2025

Switched lanes from "Going Out" to "Staying In." Spent this stint strictly focused on the core delivery business, collaborating with marketing to turn pixelated food into actual hunger. If you broke your diet between July and December, that was probably me.
Swiggy
Aug 20241 yrJul 2025

Started my Swiggy journey fixing your Friday night plans. I designed the bridge between the screen and the dinner table, making sure the booking flow was as smooth as the discounts, before hopping over to the delivery side of the business.
Apna Chai Wala
Jul 20222 yrs 1 moJul 2024

Chandigarh, India

At Apna Chai Wala, I had the privilege of shaping the brand’s identity from the ground up. Over the course of two years, I spearheaded the creation of innovative campaign strategies and brand design principles that became the cornerstone of our brand’s visual and cultural presence. My work was instrumental in crafting a cohesive brand story that resonated with our audience, and these design frameworks were seamlessly brought to life by the talented design team, ultimately defining the entire brand identity.
Draftss
Apr 20222 yrs 5 mosAug 2024

Mumbai

My journey at Draftss was a dynamic evolution from a design intern to a Design Manager leading a talented team. Over three years, I honed my craft, starting with the basics and swiftly advancing to shape the brand identity of countless projects. As a Design Manager, I led a team of designers, ensuring timely delivery of high-quality designs that aligned with client expectations. By collaborating closely with the Client Servicing team, I transformed client briefs into impactful visual stories, driving brand success through innovative design solutions.
Draftss
Jul 202110 mosApr 2022

Worked on multiple branding and logo design projects along with other marketing designs.
Socialspil
May 20213 mosJul 2021

Netherlands

Worked extensively with social media designs for wide variety of clients, through the company.

Bimal’s AI Stack

claude
claude
elevenlabs
elevenlabs
gemini
gemini
lovable
lovable
replit
replit
Figma Make
Figma Make

Education

Liverpool John Moores University

Master of Business Administration - MBA, Marketing

Liverpool John Moores University

20242 yrs2026
Institute of Management Technology, Ghaziabad

Advance General Management, Business Administration and Management

Institute of Management Technology, Ghaziabad

20241 yr2025

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Headline

Building New Age Brands | Instamart | Ex-Swiggy

About

Making strategy look good for 5+ years. Former subscription-platform design manager turned marketing design enthusiast. Currently serving up eye-catching campaigns at lightning speed as an Assistant Design Manager at Swiggy Instamart. Fueled by specialty coffee and the occasional motorcycle road trip.

Location

Bengaluru

AI stack

claude

elevenlabs

gemini

lovable

replit

Figma Make

Work experience

Assistant Design Manager at Instamart, Dec 2025 - Oct 2026 · 11 mos, Bengaluru, Stepped up to guide the Instamart design crew. I’m currently in the "learning how to lead" phase, trying to be the calm anchor in our 10-minute delivery chaos. My main job now is clearing the path so my talented team can do their magic (and making sure they get all the credit).

Lead Designer - Food at Swiggy, Jul 2025 - Dec 2025 · 6 mos, Switched lanes from "Going Out" to "Staying In." Spent this stint strictly focused on the core delivery business, collaborating with marketing to turn pixelated food into actual hunger. If you broke your diet between July and December, that was probably me.

Lead Designer - Dineout at Swiggy, Aug 2024 - Jul 2025 · 1 yr, Started my Swiggy journey fixing your Friday night plans. I designed the bridge between the screen and the dinner table, making sure the booking flow was as smooth as the discounts, before hopping over to the delivery side of the business.

Branding & Marketing Consultant at Apna Chai Wala, Jul 2022 - Jul 2024 · 2 yrs 1 mo, Chandigarh, India, At Apna Chai Wala, I had the privilege of shaping the brand’s identity from the ground up. Over the course of two years, I spearheaded the creation of innovative campaign strategies and brand design principles that became the cornerstone of our brand’s visual and cultural presence. My work was instrumental in crafting a cohesive brand story that resonated with our audience, and these design frameworks were seamlessly brought to life by the talented design team, ultimately defining the entire brand identity.

Visual Design Lead at Draftss, Apr 2022 - Aug 2024 · 2 yrs 5 mos, Mumbai, My journey at Draftss was a dynamic evolution from a design intern to a Design Manager leading a talented team. Over three years, I honed my craft, starting with the basics and swiftly advancing to shape the brand identity of countless projects. As a Design Manager, I led a team of designers, ensuring timely delivery of high-quality designs that aligned with client expectations. By collaborating closely with the Client Servicing team, I transformed client briefs into impactful visual stories, driving brand success through innovative design solutions.

Logo & Branding Designer at Draftss, Jul 2021 - Apr 2022 · 10 mos, Worked on multiple branding and logo design projects along with other marketing designs.

Social Media Designer at Socialspil, May 2021 - Jul 2021 · 3 mos, Netherlands, Worked extensively with social media designs for wide variety of clients, through the company.

Education

Master of Business Administration - MBA, Marketing, Liverpool John Moores University

Advance General Management, Business Administration and Management, Institute of Management Technology, Ghaziabad

Public links

bimalkirti.com: https://bimalkirti.com/