Billgill Immanuvel profile photo 1 on Tal

Billgill Immanuvel

Performance and Growth marketing @JAIN Online | Ex Growthschool & Byjus

Bengaluru

7+ years of work experience

JAIN Online
Sep 20251 yr 2 mosPresent

Bengaluru, Karnataka, India

Thedal App India Limited
Oct 20233 yrs 1 moPresent

Hosur, Tamil Nadu, India

Thedal – A Forum for Digital Politics Thedal is dedicated to bridging the gap between the public and political candidates. We focus on fostering meaningful connections, understanding public sentiment, and enhancing communication to shape impactful political strategies. Key Initiatives: Developed a go-to-market plan for initial user acquisition. Led lead generation for offline conclaves at both national and regional levels. Drove registrations for webinars and workshops. Attracted investors through targeted lead generation efforts. Executed B2B lead generation for political candidates. Increased forum membership via WhatsApp engagement campaigns. Managed digital campaigns for political clients. From generating leads for conclaves to attracting investors and driving memberships through WhatsApp, we played a key role in shaping digital political engagement. We also worked hands-on with political campaigns, ensuring strong outreach and engagement. Would love to collaborate on something similar!
Talentdesk.in
Jan 20258 mosAug 2025

Bengaluru, Karnataka, India

North Cork Electrical Ltd.
Jan 20256 mosJun 2025

Ireland

GrowthSchool
Jun 20248 mosJan 2025

GrowthSchool
Feb 20231 yr 5 mosJun 2024

Growth & Performance Marketing Initiatives: Led international expansion into key markets, including the USA, UK, UAE, Saudi Arabia, and Southeast Asia. Built and optimized the frontend, implementing a full-funnel paid acquisition strategy in the US, achieving a stable ROAS of 0.70 at the frontend level. Improved frontend AOV by 40% and increased attachment rates on workshop funnels. Managed chatbot conversation flows across the website and program landing pages, enhancing user engagement and lead capture. Budget & Performance Management: Managed ad spend across Meta and Google direct sales funnels while diversifying investments into LinkedIn, Twitter, and AdRoll. Reduced lead costs by 66% in the data category and 53% in business category programs, significantly improving marketing efficiency and ROI. Audited sales calls to identify gaps, leading to increased funnel conversions. Campaigns & Strategic Initiatives: Launched Universal App Campaigns for installs, conducting in-depth testing and optimization. Increased Frontend ROAS from 0.5 to 1.8 in consulting workshops and achieved 8+ ROAS in full-funnel data category campaigns. Implemented innovative solo and collaborative creative strategies, boosting CTRs and overall performance. Data-Driven Approach & Process Optimization: Worked closely with data analysts and CRM teams to generate insights and refine campaign strategies. Conducted monthly landing page reviews to optimize user experience and conversions. Built a daily campaign tracker dashboard for every program, preventing negative ROAS and improving monitoring efficiency. Collaboration & Tech Stack: Worked with third-party partners on website and application improvements to support overall growth. Proficient in marketing automation and CRM tools like Zapier, Tidio, Webflow, Power My Analytics, Leadsquared, and Freshchat. Actively collaborated with my team to drive company-wide growth and strategy execution.
Byjus
Apr 20211 y 7 moNov 2022

Chennai

Mar 20201 yMar 2021

Hosur

Tanishq Jewellery
Jun 20199 moMar 2020

Hosur

Billgill’s AI Stack

claude code
claude code
gemini
gemini
meta
meta

Education

Bachelor's degree, Physics

M.G.R College

20163 yrs2019

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Headline

Performance and Growth marketing @JAIN Online | Ex Growthschool & Byjus

Location

Bengaluru

AI stack

claude code

gemini

meta

Work experience

Growth and Performance Manager at JAIN Online, Sep 2025 - Present · 1 yr 2 mos, Bengaluru, Karnataka, India

Growth and Marketing Consultant at Thedal App India Limited, Oct 2023 - Present · 3 yrs 1 mo, Hosur, Tamil Nadu, India, Thedal – A Forum for Digital Politics Thedal is dedicated to bridging the gap between the public and political candidates. We focus on fostering meaningful connections, understanding public sentiment, and enhancing communication to shape impactful political strategies. Key Initiatives: Developed a go-to-market plan for initial user acquisition. Led lead generation for offline conclaves at both national and regional levels. Drove registrations for webinars and workshops. Attracted investors through targeted lead generation efforts. Executed B2B lead generation for political candidates. Increased forum membership via WhatsApp engagement campaigns. Managed digital campaigns for political clients. From generating leads for conclaves to attracting investors and driving memberships through WhatsApp, we played a key role in shaping digital political engagement. We also worked hands-on with political campaigns, ensuring strong outreach and engagement. Would love to collaborate on something similar!

Co-Founder at Talentdesk.in, Jan 2025 - Aug 2025 · 8 mos, Bengaluru, Karnataka, India

Growth and Marketing Consultant at North Cork Electrical Ltd., Jan 2025 - Jun 2025 · 6 mos, Ireland

Growth and Performance Marketing (International) at GrowthSchool, Jun 2024 - Jan 2025 · 8 mos

Performance Marketing at GrowthSchool, Feb 2023 - Jun 2024 · 1 yr 5 mos, Growth & Performance Marketing Initiatives: Led international expansion into key markets, including the USA, UK, UAE, Saudi Arabia, and Southeast Asia. Built and optimized the frontend, implementing a full-funnel paid acquisition strategy in the US, achieving a stable ROAS of 0.70 at the frontend level. Improved frontend AOV by 40% and increased attachment rates on workshop funnels. Managed chatbot conversation flows across the website and program landing pages, enhancing user engagement and lead capture. Budget & Performance Management: Managed ad spend across Meta and Google direct sales funnels while diversifying investments into LinkedIn, Twitter, and AdRoll. Reduced lead costs by 66% in the data category and 53% in business category programs, significantly improving marketing efficiency and ROI. Audited sales calls to identify gaps, leading to increased funnel conversions. Campaigns & Strategic Initiatives: Launched Universal App Campaigns for installs, conducting in-depth testing and optimization. Increased Frontend ROAS from 0.5 to 1.8 in consulting workshops and achieved 8+ ROAS in full-funnel data category campaigns. Implemented innovative solo and collaborative creative strategies, boosting CTRs and overall performance. Data-Driven Approach & Process Optimization: Worked closely with data analysts and CRM teams to generate insights and refine campaign strategies. Conducted monthly landing page reviews to optimize user experience and conversions. Built a daily campaign tracker dashboard for every program, preventing negative ROAS and improving monitoring efficiency. Collaboration & Tech Stack: Worked with third-party partners on website and application improvements to support overall growth. Proficient in marketing automation and CRM tools like Zapier, Tidio, Webflow, Power My Analytics, Leadsquared, and Freshchat. Actively collaborated with my team to drive company-wide growth and strategy execution.

Senior Business Associate at Byjus, Apr 2021 - Nov 2022 · 1 y 7 mo, Chennai

Founder at Urwow, Mar 2020 - Mar 2021 · 1 y, Hosur

QA at Tanishq Jewellery, Jun 2019 - Mar 2020 · 9 mo, Hosur

Education

Bachelor's degree, Physics, M.G.R College