Headline

Digital Content & Brand Strategy | Social Media | Branded Content | Media Partnerships | Audience Growth

About

Digital content and media professional with 8+ years of experience across digital content, social media, radio, branded entertainment and integrated marketing. I create and manage short- and long-form video content across YouTube, Instagram and Facebook, with hands-on experience in content strategy, SEO, metadata, A/B testing, audience engagement, community management and content optimisation. My experience also spans branded content, IP development, production coordination, brand partnerships and integrated campaigns. I enjoy bringing together creativity, content and audience insights to create work that is engaging, platform-friendly and aligned with business objectives.

Location

Bengaluru

AI stack

claude code

gemini

meta

Canva Magic Studio

ChatGPT

Figma Make

Work experience

Multimedia Producer at Indigomusic.com, Jan 2026 - Present · 10 mos, Bengaluru, • Create and publish short- and long-form video content across YouTube, Instagram and Facebook, supporting content through ideation, production and publishing. • Plan and shape platform-specific content with consideration for audience behaviour, format and distribution context. • Manage content SEO and publishing optimisation, including titles, descriptions, tags, keywords and metadata. • Conduct A/B testing across content elements and use performance learnings to improve future content and publishing decisions. • Manage and engage communities across YouTube, Facebook and Instagram, supporting ongoing audience interaction. • Monitor content performance and audience insights to inform content formats, topics and future publishing plans. • Create branded and sponsored digital content and develop integrated content solutions for advertisers. • Coordinate with sales, programming and creative teams to develop content that balances audience relevance and brand objectives. • Develop digital content packages, IP extensions and customised pitch decks for brand partners.

Marketing sales at Xperia Group, Dec 2024 - Nov 2025 · 11 mo, Remote, - Delivered integrated brand solutions across experiential marketing, events, activations, and OOH for ITC, RCPL and Titan. - Grew the client portfolio by 25% through strategic solution selling and new business development in the Bangalore market.

Marketing Assistant at Kiddie Academy, Oct 2022 - Mar 2024 · 1 yr 6 mos, Redmond, Washington, United States, - Plan classroom management and educational activities for young children - Created digital posts and engaging social media content - Enhanced communication and organizational skills through interaction with students and parents - Organise Events according to yearly calendar

Senior Assistant Manager- Brand Solution at The Hindu, Jul 2021 - Dec 2021 · 6 mos, Bangalore Urban, Karnataka, India, Generated revenue in the form of content amplification and Brand integration for corporate clients across The Hindu newspaper Strategic and intuitive pitches made with ATL, TTL activities for brands like Britannia Milk Bikkis, PhonePe, IDBI bank, ITC, Bajaj, Tanishq to name a few - Achievement: The campaign, 'Bring back Milk Bikkis Classic' for Britannia received gold in the best in audience engagement category, bronze in the best branded sponsored content campaign category at WAN Ifra 2021

Assistant Manager- Brand Solution at Indigomusic.com, Oct 2019 - Jul 2021 · 1 yr 10 mos, Bengaluru Area, India, - Writing and producing radio spots, integration plans for digital - Communicated with clients, celebrities and sound engineers. medical platforms to effectively and - Providing branding strategies and digital engagement ideas to clients responsibly communicate compelling - Conceptualising campaigns for various brands like Hyundai, Okcupid, Holiday Inn, Fit Bengaluru, 365 Work Avenue, etc Experience with communications

Brand Activation Manager at Blowhorn, Oct 2018 - Oct 2019 · 1 yr 1 mo, Bengaluru Area, India, The company connects customers with mini-truck drivers for intra-city, sub two-ton deliveries via its website and mobile app. My role involved - Built campaigns and leading events for the brand awareness - Worked with the PR team for the brand recognition - Looked after collaboration and cross branding

Education

PG certificate programme in advertising Management and PR, Public Relations, Advertising, and Applied Communication, MICA | The School of Ideas

Bachelor of Commerce (B.Com.), Marketing, St. Xavier's College (Autonomous), Kolkata