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Bidya Ranjan Pradhan

MBA — Banking, Financial Engineering & Marketing | Marketing & Risk Analyst |Data-Driven Decision-Making | Digital Marketing | Audit | Financial Analysis

Cuttack

< 1 year of work experience

Jun 20252 mosJul 2025

Bhubaneswar

-Planned and executed lead generation campaigns across digital channels, tracking key performance metrics including CTR, conversion rate, and cost-per-lead. -Analysed customer engagement data to identify audience segments and optimise content strategy, improving campaign targeting. -Supported end-to-end campaign workflow — from brief to post-campaign performance reporting — building hands-on marketing analytics experience. -Collaborated on social media strategy and content scheduling; monitored analytics dashboards to measure reach, engagement, and growth.
Prashant Co. CMA firm
Apr 20245 mosAug 2024

Cuttack

-Conducted financial verification and audit documentation across multiple client accounts, ensuring compliance with regulatory standards and internal controls. -Identified and flagged data discrepancies in financial records, supporting risk assessment and contributing to audit accuracy. -Assisted in preparing structured audit reports and summary findings used by senior auditors for management review. -Applied analytical skills to cross-check transactional data, developing core competencies in financial risk analysis and data integrity.

Education

Chandigarh University (CU)

MBA (Banking Financial Engineering & Marketing), MBA

Chandigarh University (CU)

20242 yrs2026
Christ College, Cuttack

Bachelor of Commerce - BCom, Commerce

Christ College, Cuttack

20213 yrs2024

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Headline

MBA — Banking, Financial Engineering & Marketing | Marketing & Risk Analyst |Data-Driven Decision-Making | Digital Marketing | Audit | Financial Analysis

About

MBA candidate (Banking Financial Engineering & Marketing) with a B.Com in Accounting Honours, combining quantitative rigour with commercial instinct to turn raw data into decisions that move the needle. Open to: Marketing Analyst · Risk Analyst · Business Analyst · Financial Analyst · Data Analyst roles — on-site, hybrid, or remote across India. What I bring to the table: -Financial acumen — 4 months as a Junior Auditor performing financial verification, compliance checks, and audit documentation; trained to spot anomalies and assess risk exposure. -Marketing analytics — 45-day digital marketing internship executing lead generation campaigns, tracking customer engagement metrics, and supporting performance reporting. -Analytical foundation — B.Com (Hons) in Accounting builds strong grounding in financial statements, cost analysis, and data interpretation. Core skills: Financial Analysis · Risk Assessment · Marketing Analytics · Campaign Performance · Lead Generation · Data Reporting · Audit Support · Customer Segmentation · Excel · Digital Marketing Strategy · Social Media Analytics I thrive at the intersection of numbers and narrative — whether that's quantifying campaign ROI, flagging credit risk, or building dashboards that tell a clear story. Available immediately. Let's connect.

Location

Cuttack

Work experience

Digital Marketing Executive at Priyam Consulting, Jun 2025 - Jul 2025 · 2 mos, Bhubaneswar, -Planned and executed lead generation campaigns across digital channels, tracking key performance metrics including CTR, conversion rate, and cost-per-lead. -Analysed customer engagement data to identify audience segments and optimise content strategy, improving campaign targeting. -Supported end-to-end campaign workflow — from brief to post-campaign performance reporting — building hands-on marketing analytics experience. -Collaborated on social media strategy and content scheduling; monitored analytics dashboards to measure reach, engagement, and growth.

Junior Auditor at Prashant Co. CMA firm, Apr 2024 - Aug 2024 · 5 mos, Cuttack, -Conducted financial verification and audit documentation across multiple client accounts, ensuring compliance with regulatory standards and internal controls. -Identified and flagged data discrepancies in financial records, supporting risk assessment and contributing to audit accuracy. -Assisted in preparing structured audit reports and summary findings used by senior auditors for management review. -Applied analytical skills to cross-check transactional data, developing core competencies in financial risk analysis and data integrity.

Education

MBA (Banking Financial Engineering & Marketing), MBA, Chandigarh University (CU)

Bachelor of Commerce - BCom, Commerce, Christ College, Cuttack