Headline

Associate Marketing Manager @ Amazon | Performance Marketing | B2B Growth | ADSP | Lifecycle & Campaign Marketing | 9+ Years

About

I build and scale the paid media engines that turn marketing spend into customer growth. Over nine years in performance marketing and five years in e-commerce, I've moved from managing individual campaigns to owning multi-million-dollar paid media budgets end-to-end. At Amazon India, I run acquisition and retention media across Amazon DSP, Display, Search, YouTube, Social, and Messaging for Amazon Business — driving Recurring Customer Visits and Buying Customer growth at scale. What I actually do, day to day: - Plan and optimize programmatic and search budgets across the full funnel, from awareness through remarketing - Build audience segmentation and targeting strategies that improve efficiency without sacrificing reach - Read campaign analytics as a feedback loop, not a report — reallocating spend toward what's driving incremental customers - Partner cross-functionally with category, creative, and analytics teams in high-accountability, fast-moving environments Before Amazon, I ran digital marketing and retention programs for a healthcare platform (Docplexus) and led content and SEO strategy for a media brand (Insights Success) — experience that shaped how I think about the customer funnel from first touch to loyal buyer, not just the paid-media slice of it. I'm motivated by turning ambiguous growth targets into media plans that actually move the number — and I'm always interested in conversations about programmatic advertising, DSP strategy, and performance marketing leadership roles.

Location

Bangalore Urban

AI stack

claude code

claude

deepseek

gemini

grok

ChatGPT

Work experience

Associate Marketing Manager at Amazon, Oct 2025 - Present · 1 yr 1 mo, Bangalore, Own full-funnel paid media for Amazon Business India, managing multi-million-dollar budgets across Amazon DSP, Display, Search, YouTube, Social, and Messaging. Drive Recurring Customer Visits (RCV) and Buying Customer growth at scale through programmatic and search media Lead audience segmentation, remarketing, and budget optimization across the full customer engagement funnel Translate campaign analytics into reallocation decisions across a multi-million-dollar monthly spend Core skills: Performance Marketing · Programmatic Advertising (Amazon DSP) · Media Buying · Budget Optimization · Audience Segmentation · Campaign Analytics

Senior Site Merchandiser - Traffic at Amazon, Jul 2022 - Oct 2025 · 3 yrs 4 mos, Bangalore Urban, Karnataka, India

Associate Site Merchandiser at Amazon, Jul 2021 - Jul 2022 · 1 yr 1 mo, Bangalore Urban, Karnataka, India

Sr. Digital Marketer at Docplexus, Aug 2019 - Jul 2021 · 2 yrs, Pune/Pimpri-Chinchwad Area, Led end-to-end digital marketing for India's leading healthcare professional platform, managing SEO, SEM, Email Marketing, and Social Media to drive user retention growth. Core competencies applied: SEO · SEM · Email Marketing · Social Media Marketing · Campaign Analytics · Retention Marketing

Managing Editor (Team Lead) at Insights Success, Feb 2019 - Jul 2019 · 6 mos, Pune/Pimpri-Chinchwad Area, Led a cross-functional team of writers and graphic designers, aligning integrated content strategy to both short-term campaign goals and long-term brand equity objectives. ▸ Managed end-to-end content lifecycle — briefing, creation, editing, and publication — across all brand channels. ▸ Established SEO optimization standards and brand voice guidelines that improved content consistency and organic discoverability. ▸ Mentored junior team members, building editorial capability within the team.

Executive Editor at Insights Success, Apr 2018 - Feb 2019 · 11 mos, Pune Area, India

Digital Marketing Consultant at Webclincher, Dec 2017 - Apr 2018 · 5 mos, Pune/Pimpri-Chinchwad Area, Planned and executed end-to-end digital marketing strategies across SEO, Google Ads, Facebook Ads, email campaigns, and social media to grow brand visibility and engagement. Built and launched WordPress websites from layout to final delivery. Tracked performance via Google Analytics to optimize campaigns continuously. Notable clients: IICMR Management College · Dr. Jayshree Todkar (Obesity Surgeon, Pune)

Management Trainee Program at OPPO, May 2017 - Dec 2017 · 8 mos, Koregaon park, Pune, • Achieve growth and hit sales targets by successfully managing the sales team • Design and implement a strategic business plan that expands the company’s customer base and ensure its strong presence • Own recruiting, objectives setting, coaching and performance monitoring of sales representatives • Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs • Present sales, revenue and expenses reports and realistic forecasts to the management team • Identify emerging markets and market shifts while being fully aware of new products and competition status ACHIEVEMENT: Successfully reached the target by selling 150+ units in one month, also trained over 500+ Sales Representives all over Maharashtra for new product launch.

Education

Master of Business Administration (M.B.A.), Marketing/Marketing Management, General, Savitribai Phule Pune University

Bachelor in Computer Application, Computer Science, Savitribai Phule Pune University