Headline

Data Analyst | Power BI | SQL | Python | Marketing Analytics | 3+ YOE | MBA (Business Analytics & Marketing)

About

I bring over three years of experience as a Data Analyst at Indegene Pvt. Ltd., combined with my ongoing MBA in Business Analytics and Marketing at MS Ramaiah College of Arts Science and Commerce. At Indegene, I translated complex marketing datasets into actionable insights that optimized engagement strategies, resulting in doubling the engagement rates. I also developed Power BI reporting modules that reduced reporting time by 50% and implemented data governance practices that cut manual quality checks by 90%. My technical skill set includes SQL, Python, Power BI, Tableau, Excel, Dataiku, and Google Analytics, with hands-on experience across data preparation, analysis, and visualization. My projects include Python and Dataiku based analytics workflows, interactive Power BI dashboards, and two published research papers in analytics and machine learning. I am certified in Power BI, Excel, Google Analytics, and Digital Marketing. Through my skills and experience, I aim to contribute to the organization by: - Translating complex datasets into clear, actionable insights for business and marketing decision-making. - Building scalable dashboards and automated reports to improve visibility and reduce manual effort. - Ensuring data quality and consistency through structured governance and documentation - Collaborating with stakeholders to convert business requirements into effective analytical solutions Let’s connect if you’re working on data-driven decision-making or building impactful analytics solutions.

Location

Greater Bengaluru Area

AI stack

claude

openai

Work experience

Data Analyst at Indegene, Jul 2020 - Oct 2023 · 3 yrs 4 mos, Bengaluru, Karnataka, India, • Built and maintained omnichannel marketing datasets by integrating multi-source data, enabling comprehensive campaign analysis • Reduced manual quality-checking effort by 90% by implementing structured data governance and documentation processes • Developed Power BI and Tableau dashboards to analyze campaign performance, reducing reporting time by 50% • Identified optimal engagement timing, channels, and content strategies, contributing to a 2x improvement in campaign engagement • Collaborated with cross-functional teams to deliver insights for marketing and business stakeholders • Consulted on merging two functional units of a brand by improving process flows and database management.

Internship Trainee at National Aerospace Laboratories, Jul 2019 - Aug 2019 · 2 mos, Bangalore Urban, Karnataka, India, Paper presented at IEEE International Microwave and RF Conference 2019 about Classification of Naval Targets through Machine-Learning using RCS values.

Internship Trainee at BOSCH AUTOMOTIVE ELECTRONICS INDIA PRIVATE LIMITED, Jan 2019 - Feb 2019 · 2 mos, Bangalore Urban, Karnataka, India, Worked on coming up with solutions for issues springing up in the working of a newly installed Smart Replenishment System (SRS) software in an SMT line.

Internship Trainee at KIRLOSKAR ELECTRIC COMPANY LTD., Jun 2018 - Jul 2018 · 2 mos, Mysore, Karnataka, India, Worked with a team to acquire a comprehensive understanding of the manufacturing, working, and testing of Transformers and Earthing.

Education

Master of Business Administration - MBA, Marketing and Business Analysis, Ramaiah College Of Arts, Science and Commerce

Bachelor of Engineering - BE, Electrical and Electronics Engineering, NIE Institute of Technology, MYSORE

Public links

github: https://github.com/Bhumika-CS