Headline

Creative Designer | Visual Communication & Branding | Design Strategy

About

I'm a multidisciplinary creative designer with a background in textile and surface design, and experience across branding, graphic design, CMF (Colour, Material & Finish), and visual communication. My work combines creative thinking with a strong understanding of materials, aesthetics, and brand storytelling. I enjoy exploring different design disciplines, translating trends, research, and ideas into thoughtful, functional, and visually engaging solutions. Over the years, I've worked on projects spanning product development, brand identity, campaigns, and visual storytelling, taking ideas from initial conceptualisation through development and final execution. I bring a balance of creativity, strategic thinking, and practical problem-solving, with experience collaborating with clients, cross-functional teams, and production partners to create design solutions that are visually compelling, commercially relevant, and aligned with brand objectives. I'm particularly interested in opportunities that allow me to explore the intersection of design, materials, branding, and creative direction.

Location

Bengaluru

AI stack

gemini

midjourney

openai

Canva Magic Studio

Figma Make

Work experience

Manager - Design at Himatsingka Group, Aug 2023 - Present · 3 yrs 4 mos, Bengaluru, Karnataka, India, • Design & Trend Research Conduct global trend forecasting, market research, and consumer insight analysis across lifestyle, color, materials, patterns, and finishes, translating trends into seasonal narratives, design concepts, and commercially relevant collections for international markets. • Color, Material & Finish (CMF) Strategy Develop CMF directions and stories across bedding, bath, and packaging, exploring material innovations, tactile surfaces, textures, color harmonies, and finish applications aligned with brand identity, and consumer preferences. • Product Development Lead end-to-end SS/AW collection development across bedding, bath, and beach, including textile and surface design, print and pattern development, woven structures, material exploration, seasonal colorways, and design execution.Develop products for Amazon, Walmart, Costco, Tesco, Sam's Club, Five Below, JYSK,Aldi, Auchan, Kiabi, Dunelm, and Woolworth, catering to US, UK, European, Middle Eastern, and Asian markets. • Creative Direction & Visual Merchandising Contribute to creative conceptualization, product styling, exhibition stall ideation, visualdisplay planning, and presentation development for Heimtextil, Market Week, and BeachRoadshow (2023-26). Curate bedding and bath displays highlighting seasonal design stories for international buyers. • Visual Design, Branding & Packaging Conceptualise logos, brand identity proposals, typography, packaging graphics, hang tags, cuff cards, and visual communication assets for retail pitches, including Costco, Macy's, and HomeGoods, and internal Market Week and Beach Roadshow presentations. • Client Relations & Project Management Manage design projects from initial client briefs through concept development, design iterations, and presentation, coordinating with cross-functional teams to align creative direction, product requirements, material feasibility, and development timelines.

Textile Designer at ART INDIA, Feb 2023 - Jul 2023 · 6 mos, Jaipur, Rajasthan, India, Developed lifestyle-focused collections across rugs, cushions, throws, poufs, and table linens for global brands including Zara Home, Urban Outfitters, El Corte Inglés, and T.J.Maxx. Explored surface design techniques such as block printing, hand and machine embroidery, gun tufting, and digital graphics. Created trend boards, color palettes, material stories, and visual presentations for international buyers, collaborating with sourcing teams to align CMF directions and design intent from concept to execution.

Design Associate at studio Medium, Nov 2020 - Dec 2022 · 2 yrs 2 mos, New Delhi, Delhi, India, • Craft Research & Surface Development: Researched traditional Indian crafts, including Shibori, Bandhani, Jamdani, and patchwork, exploring craft processes, material interactions, and technical constraints. Developed textile surfaces, engineered patterns, and zero-waste silhouettes, integrating artisanal techniques with contemporary aesthetics. Created tech packs, production-ready khakas, and design specifications, ensuring repeat accuracy and production feasibility. • Circular Design & Material Innovation: Applied sustainable design and waste management principles, repurposing Shibori threads, fabric remnants, and garment offcuts into patchwork surfaces and innovative textile applications. Operations & Client Relations: Coordinated sampling, material sourcing, color approvals, production workflows, and client communication across artisan clusters, designer stores, and retail partners, ensuring timely execution, quality, and design consistency. • Creative Direction & Visual Communication: Contributed to campaign conceptualization, art direction, prop photography, product styling, and photoshoot coordination. Developed Instagram imagery, website banners, campaign graphics, and digital content to strengthen brand storytelling. • Visual Merchandising & Experiential Design: Contributed to exhibition design, art installations, product curation, visual merchandising, and display styling for brand showcases and pop-ups. • Key Projects: Medium Home | RAW Collaborative 2022 (Shibori cushions, 3D lighting, papier-mâché, exhibition styling); Jamban Journal 2.0 | Lakmé Fashion Week 2022 (Jamdani, engineered Bandhani, zero-waste womenswear); Polka Summer ’22 (artisanal tie-dye, campaign photography); Studio Medium × Maison Madras (kidswear consultancy, sampling, material sourcing); CDS Art Foundation | Walking Hand-in-Hand (artisanal tie-dye on Assamese silks).

Graduation Project at Aavaran - Echoes of Rural India, Jan 2020 - Aug 2020 · 8 mos, Rajasthan, India, • Conducted comprehensive craft and market research to inform the development of a unique collection of block prints. • Utilized traditional Dabu printing techniques and natural dyeing methods on various home linen products. • Collaborated with Aavaran - Echoes of Rural India to promote sustainable practices in textile design.

Summer Internship at Khara Kapas, Jun 2019 - Jul 2019 · 2 mos, Gurugram, Haryana, India, • Developed unique floral prints for garments through screen printing techniques, enhancing product aesthetics. • Collaborated on styling posts for Instagram to support promotional strategies and increase brand visibility. • Managed merchandising and operational tasks to ensure seamless product presentation and availability.

Education

bachelors of design, textile design, National Institute of Fashion Technology, Gandhinagar

Humanities, Blue Bells Model Sr. Sec. School