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Bhawna Pruthi

Senior Product Designer (Growth & Systems)

Bengaluru

8+ years of work experience

Gameberry Labs
Nov 20241 yr 11 mosPresent

Bengaluru

• Led end-to-end product design for a new 0→1 product, focusing on user loops and progression systems. • Designed and tested rapid prototypes, resulting in a feature adoption increase from 11% to 44%. • Developed scalable engagement systems aligned with retention and monetization goals at Gameberry Labs.
PlaySimple Games
Sep 20231 yr 3 mosNov 2024

Bengaluru

• Owned the UX vision and design system for a live product, enhancing A/B testing reliability. • Led the design for over 40 feature launches, driving key performance indicators through user research and collaboration. • Achieved significant metrics improvements, including +1.7% engagement and +5.27% LTV uplift through onboarding enhancements.
PlaySimple Games
May 20221 yr 5 mosSep 2023

Bengaluru, Karnataka, India

PayU
Nov 20201 yr 7 mosMay 2022

Gurugram

• Led the product design for a B2B payments ecosystem, achieving a 50% reduction in SMB onboarding time. • Redesigned the website experience for over 30 product pages, enhancing user navigation and conversion pathways. • Conducted foundational research to identify key opportunities, shaping the product roadmap and cross-team strategy. • Collaborated with cross-functional teams and external designers to create scalable solutions across multiple product touchpoints.
Tata Elxsi
Dec 20181 yr 11 mosOct 2020

Bengaluru, Karnataka, India

Designed multi-platform digital products (web, mobile, TV) across enterprise and consumer domains Improved task success rates by 25% through usability testing and iterative prototyping Collaborated with cross-functional teams to deliver scalable design solutions
Apr 20187 mosOct 2018

Bangalore, India

Bhawna’s AI Stack

claude code
claude code

Education

Srishti Manipal Institute of Art, Design and Technology

Bachelor of Design, Human Centered Design

Srishti Manipal Institute of Art, Design and Technology

20144 yrs2018

High School, Science

St Thomas Girls Senior Secondary School

20104 yrs2014

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Headline

Senior Product Designer (Growth & Systems)

About

Senior Product Designer with 8+ years of experience designing high-engagement digital products and scalable, high-complexity product systems. Proven track record of improving retention, conversion, and monetisation through data-driven design—e.g., increasing feature adoption from 11% to 44% and reducing onboarding time by 50%. Experienced in 0→1 product development, experimentation (A/B testing), and leading cross-functional initiatives across product, engineering, and data teams. Selected Impact Increased feature adoption from 11% → 44% Reduced onboarding time by 50% Delivered +9.4% D30 LTV

Location

Bengaluru

AI stack

claude code

Work experience

Senior UX Designer at Gameberry Labs, Nov 2024 - Present · 1 yr 11 mos, Bengaluru, • Led end-to-end product design for a new 0→1 product, focusing on user loops and progression systems. • Designed and tested rapid prototypes, resulting in a feature adoption increase from 11% to 44%. • Developed scalable engagement systems aligned with retention and monetization goals at Gameberry Labs.

Senior UX Designer at PlaySimple Games, Sep 2023 - Nov 2024 · 1 yr 3 mos, Bengaluru, • Owned the UX vision and design system for a live product, enhancing A/B testing reliability. • Led the design for over 40 feature launches, driving key performance indicators through user research and collaboration. • Achieved significant metrics improvements, including +1.7% engagement and +5.27% LTV uplift through onboarding enhancements.

UX Designer at PlaySimple Games, May 2022 - Sep 2023 · 1 yr 5 mos, Bengaluru, Karnataka, India

User Experience Designer at PayU, Nov 2020 - May 2022 · 1 yr 7 mos, Gurugram, • Led the product design for a B2B payments ecosystem, achieving a 50% reduction in SMB onboarding time. • Redesigned the website experience for over 30 product pages, enhancing user navigation and conversion pathways. • Conducted foundational research to identify key opportunities, shaping the product roadmap and cross-team strategy. • Collaborated with cross-functional teams and external designers to create scalable solutions across multiple product touchpoints.

User Experience Designer at Tata Elxsi, Dec 2018 - Oct 2020 · 1 yr 11 mos, Bengaluru, Karnataka, India, Designed multi-platform digital products (web, mobile, TV) across enterprise and consumer domains Improved task success rates by 25% through usability testing and iterative prototyping Collaborated with cross-functional teams to deliver scalable design solutions

Interaction Designer at Hoansi Studios, Apr 2018 - Oct 2018 · 7 mos, Bangalore, India

Education

Bachelor of Design, Human Centered Design, Srishti Manipal Institute of Art, Design and Technology

High School, Science, St Thomas Girls Senior Secondary School