---
title: "Bhawna Mittal - Content & Communications Manager in Greater Delhi Area | Tal"
description: "Meet Bhawna Mittal, Marketing & Communications Manager | Campaigns · Content · GTM | Ex-Goibibo · MakeMyTrip · KPN Fresh based in Greater Delhi Area. AI stack includes antigravity, codex, and cursor."
image: "https://tal.club/meet/bhawna-mittal/share-image"
---

# Bhawna Mittal on Tal

## Headline

Marketing & Communications Manager \| Campaigns · Content · GTM \| Ex\-Goibibo · MakeMyTrip · KPN Fresh

## About

https://bhawna\-mittal\.netlify\.app/ I build campaigns that people actually remember\. Over 8\+ years across travel, fintech and retail, I've led end\-to\-end marketing initiatives — from brand strategy and integrated campaigns to go\-to\-market launches and influencer\-led growth\. Some highlights: → Contributed owned\-channel copy for GoiBEBO — Goibibo's nationally viral Kareena Kapoor campaign \(covered by ET, E4M & Brand Equity\) → Part of the team behind Boss Ka Chamcha — won Best Use of Video Marketing, E4M 2023 → Drove 60,000 subscribers in 30 days for KPN Fresh — model scaled to Bengaluru & Hyderabad → Achieved \~90% market reach for KPN Fresh's new\-city launch in Mangalore I work across the full marketing mix — social, digital, content, influencer, CRM, ATL/BTL — and I'm equally comfortable writing the copy myself or briefing an agency to execute it\. What I bring to a team: creative instinct, strategic thinking, and the ability to move fast without losing quality\. 📍 Delhi NCR & Bengaluru \| Open to roles in brand, marketing communications & campaign strategy

## Location

Greater Delhi Area

## AI stack

antigravity

codex

cursor

## Work experience

Content & Communications Manager at KPN Fresh, Mar 2025 \- Present · 1 yr 6 mos, Bengaluru, \- Led 360° marketing communications across online and offline channels with full creative and copy ownership for Meta and Google Ads \- Drove influencer strategy for New Store Openings \(NSO\) — grew brand Instagram followership from 9K to 16K within 5 months on a tight budget \- Executed "30 Days Free Milk" subscription campaign across 95 Chennai stores — achieved 60,000 subscribers in 30 days; model validated and scaled to Bengaluru & Hyderabad \- Led Mangalore city launch GTM — achieved \~90% reach at 8\+ frequency pre\-launch and 40% new customer acquisition post\-launch \- Owned end\-to\-end communication strategy across app, CRM, social, ads and plug\-ins \- Improved push notification CTR by 1x through copy style optimisation alone \- Managed a team of 5 designers, improving brand consistency and reducing delivery turnaround time \- Partnered with cross\-functional teams and external agencies across creative, performance marketing and CRM for seamless execution

Freelance Content Writer at Freelance, Jul 2020 \- Present · 6 yrs 2 mos, Took on select content projects alongside full\-time roles — including social media copy, scripts and brand communication for small businesses and independent brands\.

Manager \- Content & Social at Alike, Feb 2024 \- May 2024 · 4 mos, Gurugram, \- Led marketing communications for Abu Dhabi Department of Culture & Tourism \(DCT\) and Dubai Government — including Nano Pass and Abu Dhabi Pass product launches \- Delivered comprehensive 360° campaign assets for ITB Berlin and Arabian Travel Market \(ATM\) Dubai 2024 within a single month — covering social media, videos, banners, press releases and digital assets for websites and apps \- Contributed to communication strategy for the Saudi Super Cup 2024 held in Abu Dhabi \- Managed a mixed team of in\-house and outsourced content creators, marketers and designers — ensuring seamless coordination and efficient workflow

Senior Writer \- Content & Social Media at MakeMyTrip, Jan 2022 \- Dec 2023 · 2 yrs, Gurugram, \- Managed social media content for two major travel brands — Goibibo and MakeMyTrip — simultaneously \- Contributed owned\-channel communication for GoiBEBO — Goibibo's celebrity rebrand campaign with Kareena Kapoor Khan — handling in\-app messaging, campaign emailer copy and push notification strategy; campaign received national coverage across ET, E4M and Brand Equity \- Part of the social media team during \#BreakTheCage — a Women's Day campaign that won Gold for Best Digital Strategy / Campaign for a Cause \- Contributed to Boss Ka Chamcha \(World Boss Day, Sync n Cash\) — went viral cross\-platform and won Best Use of Video Marketing, E4M 2023 \- Collaborated with micro and macro influencers including @thejhumroo, Ronit Ashra, Ashish Bisht and Natasha Singh for campaign reach and engagement on Instagram \- Introduced a new copy style across CLM assets — emailers, push notifications and web content — achieving 2x improvement in CTR \- Recognised with Quarterly Marketing Award \(Oct 2022\) and Go\-Tripper of the Month \(Jan 2023\)

Creative Copywriter at Fyp, Jul 2021 \- Dec 2021 · 6 mos, Gurugram, Haryana, India, Worked on all kinds of content a start\-up requires\. \- Long and short blogs for website and app \- UI/UX Writing for both app and website \- Daily Push Notifications and user journey notifications \- Campaign with Ranveer Singh's movie \- 83 \(Kapil Dev\) \- Social media copies \(IG, LinkedIn, FB, Youtube, Discord, Twitter\) \- Video content \- Website content from scratch \- Product design content \- Outdoor campaign content

## Education

Master's degree, English Language and Literature, General, Delhi University

Bachelor of Arts \(B\.A\.\), English Literature, Ram Lal Anand College

[View the original profile](https://tal.club/meet/bhawna-mittal)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/bhawna-mittal#person",
      "name": "Bhawna Mittal",
      "url": "https://tal.club/meet/bhawna-mittal",
      "image": "https://tal.club/meet/bhawna-mittal/profile-photo.jpg",
      "description": "Meet Bhawna Mittal, Marketing & Communications Manager | Campaigns · Content · GTM | Ex-Goibibo · MakeMyTrip · KPN Fresh based in Greater Delhi Area. AI stack includes antigravity, codex, and cursor.",
      "jobTitle": "Content & Communications Manager",
      "worksFor": {
        "@type": "Organization",
        "name": "KPN Fresh"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "Content & Communications Manager"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Greater Delhi Area"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "Delhi University"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Ram Lal Anand College"
        }
      ],
      "knowsAbout": [
        "antigravity",
        "codex",
        "cursor"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/bhawna-mittal#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/bhawna-mittal#webpage",
      "url": "https://tal.club/meet/bhawna-mittal",
      "name": "Bhawna Mittal on Tal",
      "description": "Meet Bhawna Mittal, Marketing & Communications Manager | Campaigns · Content · GTM | Ex-Goibibo · MakeMyTrip · KPN Fresh based in Greater Delhi Area. AI stack includes antigravity, codex, and cursor.",
      "dateModified": "2026-08-07T10:34:20.187Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/bhawna-mittal#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/bhawna-mittal/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/bhawna-mittal/profile-photo.jpg",
        "caption": "Bhawna Mittal profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```