Headline

Marketing & Communications Manager | Campaigns · Content · GTM | Ex-Goibibo · MakeMyTrip · KPN Fresh

About

https://bhawna-mittal.netlify.app/ I build campaigns that people actually remember. Over 8+ years across travel, fintech and retail, I've led end-to-end marketing initiatives — from brand strategy and integrated campaigns to go-to-market launches and influencer-led growth. Some highlights: → Contributed owned-channel copy for GoiBEBO — Goibibo's nationally viral Kareena Kapoor campaign (covered by ET, E4M & Brand Equity) → Part of the team behind Boss Ka Chamcha — won Best Use of Video Marketing, E4M 2023 → Drove 60,000 subscribers in 30 days for KPN Fresh — model scaled to Bengaluru & Hyderabad → Achieved ~90% market reach for KPN Fresh's new-city launch in Mangalore I work across the full marketing mix — social, digital, content, influencer, CRM, ATL/BTL — and I'm equally comfortable writing the copy myself or briefing an agency to execute it. What I bring to a team: creative instinct, strategic thinking, and the ability to move fast without losing quality. 📍 Delhi NCR & Bengaluru | Open to roles in brand, marketing communications & campaign strategy

Location

Greater Delhi Area

AI stack

antigravity

codex

cursor

Work experience

Content & Communications Manager at KPN Fresh, Mar 2025 - Present · 1 yr 6 mos, Bengaluru, - Led 360° marketing communications across online and offline channels with full creative and copy ownership for Meta and Google Ads - Drove influencer strategy for New Store Openings (NSO) — grew brand Instagram followership from 9K to 16K within 5 months on a tight budget - Executed "30 Days Free Milk" subscription campaign across 95 Chennai stores — achieved 60,000 subscribers in 30 days; model validated and scaled to Bengaluru & Hyderabad - Led Mangalore city launch GTM — achieved ~90% reach at 8+ frequency pre-launch and 40% new customer acquisition post-launch - Owned end-to-end communication strategy across app, CRM, social, ads and plug-ins - Improved push notification CTR by 1x through copy style optimisation alone - Managed a team of 5 designers, improving brand consistency and reducing delivery turnaround time - Partnered with cross-functional teams and external agencies across creative, performance marketing and CRM for seamless execution

Freelance Content Writer at Freelance, Jul 2020 - Present · 6 yrs 2 mos, Took on select content projects alongside full-time roles — including social media copy, scripts and brand communication for small businesses and independent brands.

Manager - Content & Social at Alike, Feb 2024 - May 2024 · 4 mos, Gurugram, - Led marketing communications for Abu Dhabi Department of Culture & Tourism (DCT) and Dubai Government — including Nano Pass and Abu Dhabi Pass product launches - Delivered comprehensive 360° campaign assets for ITB Berlin and Arabian Travel Market (ATM) Dubai 2024 within a single month — covering social media, videos, banners, press releases and digital assets for websites and apps - Contributed to communication strategy for the Saudi Super Cup 2024 held in Abu Dhabi - Managed a mixed team of in-house and outsourced content creators, marketers and designers — ensuring seamless coordination and efficient workflow

Senior Writer - Content & Social Media at MakeMyTrip, Jan 2022 - Dec 2023 · 2 yrs, Gurugram, - Managed social media content for two major travel brands — Goibibo and MakeMyTrip — simultaneously - Contributed owned-channel communication for GoiBEBO — Goibibo's celebrity rebrand campaign with Kareena Kapoor Khan — handling in-app messaging, campaign emailer copy and push notification strategy; campaign received national coverage across ET, E4M and Brand Equity - Part of the social media team during #BreakTheCage — a Women's Day campaign that won Gold for Best Digital Strategy / Campaign for a Cause - Contributed to Boss Ka Chamcha (World Boss Day, Sync n Cash) — went viral cross-platform and won Best Use of Video Marketing, E4M 2023 - Collaborated with micro and macro influencers including @thejhumroo, Ronit Ashra, Ashish Bisht and Natasha Singh for campaign reach and engagement on Instagram - Introduced a new copy style across CLM assets — emailers, push notifications and web content — achieving 2x improvement in CTR - Recognised with Quarterly Marketing Award (Oct 2022) and Go-Tripper of the Month (Jan 2023)

Creative Copywriter at Fyp, Jul 2021 - Dec 2021 · 6 mos, Gurugram, Haryana, India, Worked on all kinds of content a start-up requires. - Long and short blogs for website and app - UI/UX Writing for both app and website - Daily Push Notifications and user journey notifications - Campaign with Ranveer Singh's movie - 83 (Kapil Dev) - Social media copies (IG, LinkedIn, FB, Youtube, Discord, Twitter) - Video content - Website content from scratch - Product design content - Outdoor campaign content

Education

Master's degree, English Language and Literature, General, Delhi University

Bachelor of Arts (B.A.), English Literature, Ram Lal Anand College