Headline

AI & SaaS Product Design Leader | Design Systems | UX Strategy | 14+ Years Scaling Digital Products | Web3, Fintech, E-Commerce, Pharma & Energy | Seed Funding + Series A & B Startup Experience

About

I’m a Lead UI/UX Designer with 13+ years of experience designing impactful, user-centric digital products across Conversational AI, Fintech, Pharma, and E-Commerce. My passion lies in turning complexity into clarity—crafting interfaces and workflows that drive engagement, retention, and measurable business results. At startups and global enterprises alike, I’ve led cross-functional teams, built scalable design systems, and partnered with engineers to deliver cohesive, accessible, and visually consistent experiences. Key Highlights: • Directed design for AI dashboards, video-editing apps & SaaS platforms used by 500K+ users • Increased conversion & paid sign-ups by 30% through UX research-driven iterations • Reduced design-to-development cycles by 25% through component library optimization • Mentored 5+ designers and instituted cross-team workflows using Notion & GitHub I’m currently exploring global and remote opportunities where I can bridge creativity, design systems, and technology to create meaningful digital experiences. 💡 Portfolio: bhawinworx.framer.website | Behance | YouTube

Location

Mumbai

AI stack

aistudio

cursor

notion

openai

Work experience

Independent Product Design Consultant (AI & SaaS) at Freelance, Dec 2024 - Present · 1 yr 5 mos, Mumbai, Maharashtra, India, Partnering with early-stage and growth-stage AI & SaaS startups to design scalable, user-centric digital products. Led end-to-end product design engagements including UX strategy, interaction design, and implementation of scalable design systems. Collaborated closely with founders, product managers, and engineering teams to translate complex workflows into intuitive user experiences. Focus areas include AI dashboards, workflow-driven platforms, onboarding optimisation, and design system standardisation to accelerate product development cycles. Aagman AI (2026) - AI Trading platform for brokers Clyzo AI (2025): An AI first platform for buying and sourcing pharmaceutical ingredients. Siemens Energy India (2025): Lead the website design from scratch Snakker (2024–25): Redesigned AI health portal, boosting HCP conversion by 20–25% StudioLore (2025): Developed corporate website & brand visuals Whup (2025): UI for AI Voice Chat & Audio Games app SkillsConnect (2024): An HR first platform for hiring students and interns from colleges

Lead UI/UX Designer at Thumb, Jan 2022 - Nov 2024 · 2 yrs 11 mos, Mumbai, Conversational AI | Design Systems | Dashboard Design | Team Leadership - Designed AI-driven dashboards using Mantine UI + Tailwind CSS, improving scalability & design consistency. - Led UX audits across multiple products, ensuring visual alignment & accessibility compliance. - Mentored 2 UX designers, instituting Notion + GitHub workflows for streamlined project tracking. - Optimized component libraries & handover processes, reducing iteration cycles by 25%.

Director of Product Design at Mitron TV, Jan 2021 - Oct 2021 · 10 mos, Mumbai, Maharashtra, India, - Designed iOS & Android video-editing apps (500K+ downloads) with simplified onboarding flows. - Enhanced retention through user journey optimization & usability testing. - Guided a multi-disciplinary design team ensuring product-design-tech alignment.

Director of Product Design at InVideo, Dec 2018 - Dec 2020 · 2 yrs 1 mo, Mumbai Area, India, - Spearheaded UX research & usability tests increasing conversions & paid sign-ups by 30%. - Delivered InVideo Editor v1.0 & v2.0 with advanced design system & multi-theme support. - Mentored 5 designers and facilitated cross-functional workshops for agile collaboration.

Lead UI / UX Designer @Collabb at STYLABS, Feb 2018 - Nov 2018 · 10 mos, Mumbai Area, India, UX and UI designing for Collabb (A collaborative platform for brands & bloggers). Responsible for creating seamless user flows and simple to use user interface for bloggers and brands. Currently working on the next update of COLLABB (iOS and Android) update. My key contributions were as follows... - Led the launch of 03 distinct versions of StyFi & 02 distinct versions of Collabb across Android, iOS, & web platforms, demonstrating adaptability & proficiency in design. - Led, managed & supervised a team of 05 designers, overseeing the collaborative efforts of UX & UI designers, as well as a graphic designer. - Ensured smooth handover of designs to the in-house development team, facilitating efficient execution of design concepts into functional products. - Used platforms like Sketch & Trello to speed up the development processes. - Assisted in E-Commerce photoshoots as an assistant photographer.

Lead UX / UI Designer @STYFI at STYLABS, Jun 2015 - Nov 2018 · 3 yrs 6 mos, Mumbai, - Launched StyFi, a curated fashion e-commerce platform across Android, iOS & Web. - Managed 5-member team ensuring cohesive branding and efficient handoffs. - Streamlined design process to reduce agency dependency and turnaround times.

Education

AI Product Design, Artificial Intelligence, Memorisely

Post Graduate in Digital Design & Communication, User Experience & User Interface, École Intuit Lab