Headline

Content @Emergent (YC S24) | Ex-Sprinto, Wati | B2B SaaS Content Marketer | SEO, Content & Distribution

About

When I first entered the B2B SaaS content world, I quickly realized that publishing content isn’t enough — measurable growth is the real outcome that matters. Over the past 8+ years, I’ve helped SaaS brands transform their content into growth engines by blending strategy, storytelling, SEO, and a little humor. My work includes leading content teams and spearheading initiatives like: 🏆 A White-Label Content Strategy that ranked #1 for competitive keywords and drove a 340% increase in partnerships 📈 An eBook overhaul that boosted downloads by 6,100% — from just 14 to 868 in under 5 months 🎯 Building automated newsletter drips that generated 391 qualified leads in 12 months 🤖 Scaling Reddit thought leadership, now featured in AI Overviews, with 415+ karma points 🎭 Injecting humor into B2B through 40+ viral memes and social content that amplified brand awareness I leverage a mix of long-form blogs, technical articles, SEO optimization, and social media to deliver results that move the needle — from traffic spikes to qualified leads. My background in stand-up comedy and joke writing lets me bring a fresh, engaging voice to traditionally dry B2B spaces. Because content that connects, sticks. I stay ahead of industry trends through ongoing certifications in Content Strategy, SEO, and Analytics. I also actively follow marketing leaders on LinkedIn, learning from their courses, webinars, frameworks, and real-time insights to continuously sharpen my approach. If you're looking to turn your SaaS content into conversions — and maybe laugh along the way — let’s connect.

Location

Greater Bengaluru Area

AI stack

claude

notion

perplexity

Microsoft Copilot

Wispr Flow

Work experience

SEO Content Manager at Emergent, Mar 2026 - Present · 7 mos, Bengaluru

Member at RevGenius, Nov 2023 - Present · 2 yrs 11 mos

Senior Content Writer at Sprinto, Jul 2025 - Feb 2026 · 8 mos, Ahmedabad

Content Marketer at Wati, Jan 2024 - Jul 2025 · 1 yr 7 mos, Ahmedabad, Gujarat, India, 🎯 Managed end-to-end Ebook campaign (content creation, landing pages, gating via HubSpot forms, distribution, email nurture), boosting downloads from 21 to 446 (2000%+ increase) through strategic optimization. 🎯 Executed HubSpot email campaigns, generating ~40 conversions monthly. 🎯 Led end-to-end content marketing for Wati’s eLearning ICP, covering keyword strategy, content creation, and performance analytics. 🎯 Created 40+ original memes/reels, driving significant growth in followers, impressions, and social engagement for Wati. 🎯 Hosted 3 webinars featuring speakers from Shopify, Wati affiliates, and internal experts, increasing audience reach and engagement.

Senior Content Writer at Motadata, Aug 2023 - Dec 2023 · 5 mos, Ahmedabad, Gujarat, India

Education

Bachelor of Engineering - BE, Mechanical Engineering, Parul institute of technology

kendriya vidyalaya