Headline

IIM Trichy’24

About

I shape paint finishes into products people aspire to own. Having worked across launches, campaigns, and retail execution, I’ve learned one thing—great products don’t sell themselves. So I focus on making them impossible to ignore! At Berger Paints India, I've driven brand and category growth, taken new brands from concept to market, and run integrated BTL and digital campaigns across cities. Before moving into brand, I spent time in sales — managing dealer networks and a field team — which keeps my thinking closely tied to how things actually work on the ground. Outside the 9-to-5, I once built a D2C art brand from scratch on Instagram — product, packaging, content, community. Turns out that kind of end-to-end ownership is something I genuinely enjoy.

Location

Kolkata

AI stack

claude

gemini

grok

notion

openai

Work experience

Assistant Brand Manager at Berger Paints India, Nov 2024 - Present · 1 yr 11 mos, Kolkata, New Product Development - Spearheading the launch of Berger Paints’ first ultra-luxury heritage collection, leading brand strategy, product innovation and GTM execution. Category management - Own end-to-end strategy for luxury texture category, leading new product launch from consumer insights to product development - Plan & execute BTL & digital campaigns to drive brand salience, trade engagement, & consumer pull - Collaborate with regional sales teams on trade marketing & retail visibility to ensure strong brand presence

Management Trainee - Sales & Marketing at Berger Paints India, May 2024 - Oct 2024 · 6 mos, Goa, India, - Led channel expansion into underpenetrated territories, improving distribution depth and market reach - Gained frontline exposure to distributor and retailer dynamics, trade relationship management, and field execution

Summer Associate at Bain & Company, Apr 2023 - May 2023 · 2 mos, Gurugram, Haryana, India, - Strategy and product development support for $1B+ global healthcare & pharma clients - Built proprietary KPI benchmarking IP across 15+ metrics in operations & R&D - Delivered store location optimization recommendations using demographic & competition analysis

Education

Master of Business Administration - MBA, Indian Institute of Management Tiruchirappalli

Bachelor of Commerce - BCom(Hons), Marketing, St. Xavier's College (Autonomous), Kolkata