---
title: "Bhavya Vats - Fractional Consultant in Gurugram | Tal"
description: "Meet Bhavya Vats, Director of Growth | 10+ Years in Consumer Internet | PLG, GTM, Monetization | Boosted Revenue 3x based in Gurugram. AI stack includes antigravity, cursor, and opencode."
image: "https://tal.club/meet/bhavya-vats/share-image"
---

# Bhavya Vats on Tal

## Headline

Director of Growth \| 10\+ Years in Consumer Internet \| PLG, GTM, Monetization \| Boosted Revenue 3x

## About

As a seasoned Growth and Product Strategy Leader, I excel in driving business growth through innovative product strategies and data\-driven decision\-making\. With over a decade of experience in consumer internet industry, I've successfully launched scalable products and optimized conversion funnels to enhance customer engagement and monetization\. At companies like Swiggy and Country Delight, I have demonstrated expertise in Product\-Led Growth \(PLG\), GTM strategies, and retention initiatives\. My passion lies in leveraging user understanding, data\-led decisions, and AI/ML to create user experiences that drive growth and customer loyalty\.

## Location

Gurugram

## AI stack

antigravity

cursor

opencode

## Work experience

Fractional Consultant at Self\-Employed, May 2025 \- Present · 1 yr 4 mos, Remote, \- Led UI overhaul, increasing install\-to\-trial conversion from 1\.3% to 2\.7% by streamlining user experience\. \- Implemented user education and credibility journeys, boosting D1 retention from 9% to 13% and W1 retention from 10% to 15%\. \- Strategized and executed ASO campaigns with a US digital marketing agency, elevating organic installs from 5 to 75 per week\.

Director \- Engagement at United We Care, Mar 2024 \- Jan 2025 · 11 mos, \- Doubled daily active users by implementing guided journaling and content\-based self\-help features \- Boosted weekly retention by 50% and through a new user\-centric UI and journeys

AVP \- New Growth Initiatives at Country Delight, Dec 2021 \- Feb 2024 · 2 yrs 3 mos, \- Created the growth playbook for a new business, leading to a 3x increase in daily revenue run rate \- Launched an ML\-powered SKU recommendation feature, boosting average order value by 10%

Product Marketing at Eko, Jan 2021 \- Dec 2021 · 1 yr, Delhi, India, \- Planned and scaled paid campaigns on Meta and Google, achieving 30x increase in online merchant acquisition\. \- Led a cross\-functional team to refine user sign\-up journeys, boosting merchant activation by 45%\. \- Championed product\-led growth programs, significantly enhancing user engagement and retention\.

Growth \- Swiggy Stores at Swiggy, Oct 2019 \- Jan 2021 · 1 yr 4 mos, Gurugram, Haryana, India, \- Led BU\-level campaigns through strategic Push, Email, in\-app, and BTL initiatives \- Designed category promotions, acquiring 2,000\+ users weekly during campaigns \- Optimized store\-level discounts, reducing monthly cash\-burn by Rs\. 3 million while maintaining GMV

## Education

Bachelor of Technology \(B\.Tech\.\), Indian Institute of Technology, Roorkee

MBA, Business Management, XLRI Jamshedpur

[View the original profile](https://tal.club/meet/bhavya-vats)

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