Headline

Director of Growth | 10+ Years in Consumer Internet | PLG, GTM, Monetization | Boosted Revenue 3x

About

As a seasoned Growth and Product Strategy Leader, I excel in driving business growth through innovative product strategies and data-driven decision-making. With over a decade of experience in consumer internet industry, I've successfully launched scalable products and optimized conversion funnels to enhance customer engagement and monetization. At companies like Swiggy and Country Delight, I have demonstrated expertise in Product-Led Growth (PLG), GTM strategies, and retention initiatives. My passion lies in leveraging user understanding, data-led decisions, and AI/ML to create user experiences that drive growth and customer loyalty.

Location

Gurugram

AI stack

antigravity

cursor

opencode

Work experience

Fractional Consultant at Self-Employed, May 2025 - Present · 1 yr 4 mos, Remote, - Led UI overhaul, increasing install-to-trial conversion from 1.3% to 2.7% by streamlining user experience. - Implemented user education and credibility journeys, boosting D1 retention from 9% to 13% and W1 retention from 10% to 15%. - Strategized and executed ASO campaigns with a US digital marketing agency, elevating organic installs from 5 to 75 per week.

Director - Engagement at United We Care, Mar 2024 - Jan 2025 · 11 mos, - Doubled daily active users by implementing guided journaling and content-based self-help features - Boosted weekly retention by 50% and through a new user-centric UI and journeys

AVP - New Growth Initiatives at Country Delight, Dec 2021 - Feb 2024 · 2 yrs 3 mos, - Created the growth playbook for a new business, leading to a 3x increase in daily revenue run rate - Launched an ML-powered SKU recommendation feature, boosting average order value by 10%

Product Marketing at Eko, Jan 2021 - Dec 2021 · 1 yr, Delhi, India, - Planned and scaled paid campaigns on Meta and Google, achieving 30x increase in online merchant acquisition. - Led a cross-functional team to refine user sign-up journeys, boosting merchant activation by 45%. - Championed product-led growth programs, significantly enhancing user engagement and retention.

Growth - Swiggy Stores at Swiggy, Oct 2019 - Jan 2021 · 1 yr 4 mos, Gurugram, Haryana, India, - Led BU-level campaigns through strategic Push, Email, in-app, and BTL initiatives - Designed category promotions, acquiring 2,000+ users weekly during campaigns - Optimized store-level discounts, reducing monthly cash-burn by Rs. 3 million while maintaining GMV

Education

Bachelor of Technology (B.Tech.), Indian Institute of Technology, Roorkee

MBA, Business Management, XLRI Jamshedpur