---
title: "Bhavya G - Assistant Trade Marketing Manager in Delhi | Tal"
description: "Meet Bhavya G, AB inBev | Summer Intern @ ICICI Bank | KJSIM’26 based in Delhi. AI stack includes codex and cursor."
image: "https://tal.club/meet/bhavya-g/share-image"
---

# Bhavya G on Tal

## Headline

AB inBev \| Summer Intern @ ICICI Bank \| KJSIM’26

## Location

Delhi

## AI stack

codex

cursor

## Work experience

Assistant Trade Marketing Manager at AB InBev, Apr 2026 \- Present · 5 mos, Kolkata, West Bengal, India

Summer Intern at ICICI Bank, May 2025 \- Jun 2025 · 2 mos, Mumbai, Maharashtra, India, 1\. Conducted a competitive benchmarking study of ICICI Bank's wealth management proposition against HDFC, Kotak Mahindra, Axis, and HSBC \- covering product suite, digital infrastructure, customer service models, and HNW client segmentation\. 2\. Applied SWOT, Porter's Five Forces, and perceptual mapping frameworks to evaluate ICICI's strategic positioning \- identifying gaps in ultra\-HNW sub\-branding and RM personalization as priority areas for differentiation\. \( surfacing a key insight: 40% of surveyed clients were open to switching given better onboarding and personalized engagement\.\) 3\. Designed and executed primary research \- surveyed 50\+ HNW respondents across 3 commercial estates in Mumbai \(Prabhadevi Industrial Estate, Unique Industrial Estate, Kalindas Udyog Bhawan\), capturing client preferences, switching intent, and unmet service expectations\. 4\. Recommended targeted outreach strategies for the fence\-sitting client segment and a campus engagement model for Gen Z acquisition, blending consumer insight with brand strategy\.

Vertical head \- Events and Communications at Admissions Committee \| K J Somaiya Institute of Management, Apr 2025 \- Apr 2026 · 1 yr 1 mo

Live Project at HDFC Life, Oct 2024 \- Oct 2024 · 1 mo, 1\. Independently led a consumer research study for Klarify Life \- an HDFC Life initiative to simplify term insurance, conducting in\-depth interviews with 50 users across 4 cities \(Delhi, Gurugram, Panipat, Chandigarh\) to evaluate product usability and content effectiveness\. 2\. Developed 3 distinct user personas \-The Informed Explorer, The Novice Learner, and The Time\-Constrained Professional \- mapping behavioral patterns, pain points, and engagement styles to guide product and content strategy\. 3\. Identified key friction points \- 53% of users found the guide too lengthy, 40% remained only partially empowered to purchase, and translated these into structured UX and content recommendations including a Quick Guide format, interactive decision trees, and a beginner\-friendly glossary\. 4\. Delivered a full research report with persona\-mapped recommendations \- covering personalization tools, visual aids, and segmented content delivery, to improve Klarify Life's ability to convert exploring users \(46\.7% of sample\) into confident purchasers\.

Member at Admissions Committee \| K J Somaiya Institute of Management, Aug 2024 \- Apr 2025 · 9 mos

Member at D\-Street, Dyal Singh College, Jun 2022 \- Jun 2023 · 1 yr 1 mo, Delhi, India

## Education

Master of Business Administration \- MBA, Marketing and Business Analytics, K J Somaiya Institute of Management

Delhi University

[View the original profile](https://tal.club/meet/bhavya-g)

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