Bhavya G profile photo 1 on Tal

Bhavya G

AB inBev | Summer Intern @ ICICI Bank | KJSIM’26

Delhi

3+ years of work experience

AB InBev
Apr 20265 mosPresent

Kolkata, West Bengal, India

ICICI Bank
May 20252 mosJun 2025

Mumbai, Maharashtra, India

1. Conducted a competitive benchmarking study of ICICI Bank's wealth management proposition against HDFC, Kotak Mahindra, Axis, and HSBC - covering product suite, digital infrastructure, customer service models, and HNW client segmentation. 2. Applied SWOT, Porter's Five Forces, and perceptual mapping frameworks to evaluate ICICI's strategic positioning - identifying gaps in ultra-HNW sub-branding and RM personalization as priority areas for differentiation. ( surfacing a key insight: 40% of surveyed clients were open to switching given better onboarding and personalized engagement.) 3. Designed and executed primary research - surveyed 50+ HNW respondents across 3 commercial estates in Mumbai (Prabhadevi Industrial Estate, Unique Industrial Estate, Kalindas Udyog Bhawan), capturing client preferences, switching intent, and unmet service expectations. 4. Recommended targeted outreach strategies for the fence-sitting client segment and a campus engagement model for Gen Z acquisition, blending consumer insight with brand strategy.
Admissions Committee | K J Somaiya Institute of Management
Apr 20251 yr 1 moApr 2026

HDFC Life
Oct 20241 moOct 2024

1. Independently led a consumer research study for Klarify Life - an HDFC Life initiative to simplify term insurance, conducting in-depth interviews with 50 users across 4 cities (Delhi, Gurugram, Panipat, Chandigarh) to evaluate product usability and content effectiveness. 2. Developed 3 distinct user personas -The Informed Explorer, The Novice Learner, and The Time-Constrained Professional - mapping behavioral patterns, pain points, and engagement styles to guide product and content strategy. 3. Identified key friction points - 53% of users found the guide too lengthy, 40% remained only partially empowered to purchase, and translated these into structured UX and content recommendations including a Quick Guide format, interactive decision trees, and a beginner-friendly glossary. 4. Delivered a full research report with persona-mapped recommendations - covering personalization tools, visual aids, and segmented content delivery, to improve Klarify Life's ability to convert exploring users (46.7% of sample) into confident purchasers.
Admissions Committee | K J Somaiya Institute of Management
Aug 20249 mosApr 2025

D-Street, Dyal Singh College
Jun 20221 yr 1 moJun 2023

Delhi, India

Bhavya’s AI Stack

codex
codex
cursor
cursor

Education

K J Somaiya Institute of Management

Master of Business Administration - MBA, Marketing and Business Analytics

K J Somaiya Institute of Management

20242 yrs2026
Delhi University

Delhi University

20203 yrs2023

Join Bhavya and 10k+ other professionals on

Tal Boss

Tal is the app where bosses meet engineers & builders directly, without middlemen

Download Tal Boss

Bhavya G on Tal

Headline

AB inBev | Summer Intern @ ICICI Bank | KJSIM’26

Location

Delhi

AI stack

codex

cursor

Work experience

Assistant Trade Marketing Manager at AB InBev, Apr 2026 - Present · 5 mos, Kolkata, West Bengal, India

Summer Intern at ICICI Bank, May 2025 - Jun 2025 · 2 mos, Mumbai, Maharashtra, India, 1. Conducted a competitive benchmarking study of ICICI Bank's wealth management proposition against HDFC, Kotak Mahindra, Axis, and HSBC - covering product suite, digital infrastructure, customer service models, and HNW client segmentation. 2. Applied SWOT, Porter's Five Forces, and perceptual mapping frameworks to evaluate ICICI's strategic positioning - identifying gaps in ultra-HNW sub-branding and RM personalization as priority areas for differentiation. ( surfacing a key insight: 40% of surveyed clients were open to switching given better onboarding and personalized engagement.) 3. Designed and executed primary research - surveyed 50+ HNW respondents across 3 commercial estates in Mumbai (Prabhadevi Industrial Estate, Unique Industrial Estate, Kalindas Udyog Bhawan), capturing client preferences, switching intent, and unmet service expectations. 4. Recommended targeted outreach strategies for the fence-sitting client segment and a campus engagement model for Gen Z acquisition, blending consumer insight with brand strategy.

Vertical head - Events and Communications at Admissions Committee | K J Somaiya Institute of Management, Apr 2025 - Apr 2026 · 1 yr 1 mo

Live Project at HDFC Life, Oct 2024 - Oct 2024 · 1 mo, 1. Independently led a consumer research study for Klarify Life - an HDFC Life initiative to simplify term insurance, conducting in-depth interviews with 50 users across 4 cities (Delhi, Gurugram, Panipat, Chandigarh) to evaluate product usability and content effectiveness. 2. Developed 3 distinct user personas -The Informed Explorer, The Novice Learner, and The Time-Constrained Professional - mapping behavioral patterns, pain points, and engagement styles to guide product and content strategy. 3. Identified key friction points - 53% of users found the guide too lengthy, 40% remained only partially empowered to purchase, and translated these into structured UX and content recommendations including a Quick Guide format, interactive decision trees, and a beginner-friendly glossary. 4. Delivered a full research report with persona-mapped recommendations - covering personalization tools, visual aids, and segmented content delivery, to improve Klarify Life's ability to convert exploring users (46.7% of sample) into confident purchasers.

Member at Admissions Committee | K J Somaiya Institute of Management, Aug 2024 - Apr 2025 · 9 mos

Member at D-Street, Dyal Singh College, Jun 2022 - Jun 2023 · 1 yr 1 mo, Delhi, India

Education

Master of Business Administration - MBA, Marketing and Business Analytics, K J Somaiya Institute of Management

Delhi University