Bhavya Srinivasan profile photo 1 on Tal

Bhavya Srinivasan

Lead Data Analyst at UNIQODE

Bengaluru

13+ years of work experience

Uniqode
Dec 20241 yr 10 mosPresent

India

Dec 20241 yr 10 mosPresent

Worked on creating and streamlining PQL (Product Qualified lead) models, enabling sales and CS teams identify their potential upsell customers. Spearheaded the end-to-end implementation of Metabase as the organization's primary BI and reporting tool, including data modeling and dashboard architecture. Designed and built the Metabase data structure from scratch, enabling self-service analytics across cross-functional teams and reducing ad-hoc reporting requests. Introduced and championed the use of a centralized data dictionary, improving data governance, transparency and cross-team alignment on metrics and definitions. Established best practices for data documentation, ensuring consistent understanding and usage of business-critical datasets by both technical and non-technical stakeholders. Utilized Claude extensively to accelerate day-to-day activities and enhance overall productivity. Collaborated with engineering, product, and operations teams to identify key KPIs and streamline reporting pipelines for strategic decision-making. Created training sessions across the company to help self-serve the built database.
Freshworks
Mar 20222 yrs 10 mosDec 2024

Bengaluru, Karnataka, India

Feb 20213 yrs 10 mosNov 2024

Managed the cross functional analytics team through different projects. Constantly made sure the team provides business solutions to stakeholders and help them make the insights actionable. Entirely managed the data migration and validation of the transformation of the GTM system by ensuring data quality and completeness. Closely engaged with the finance team to work on multiple projects such as revenue recognition, Customer Journey Analysis, Data hygiene and streamlining processes. Explored and analyzed cost components in finance like the Coupa and AWS systems. Worked on creating a model to predict the company’s ARR based on New and Expansion businesses. Evaluated employees’ skills and knowledge regularly. Provided hands-on training, coaching and mentoring to the individuals on the data and business aspects. Constantly made sure the team provides business solutions to stakeholders and help them make the insights actionable. Conducted daily huddles and informal ice-breaker sessions with the team to keep them constantly motivated.
Freshworks
Feb 20211 yr 2 mosMar 2022

India

• Managed the cross functional analytics team through different projects • Evaluated employees’ skills and knowledge regularly • Provided hands-on training, coaching and mentoring to the individuals on the data and business aspects • Constantly made sure the team provides business solutions to stakeholders and help them make the insights actionable • Conducted daily huddles and informal ice-breaker sessions with the team to keep them constantly motivated
Freshworks
Aug 20182 yrs 6 mosJan 2021

Chennai, Tamil Nadu, India

Key Datasets used – Freshsales (CRM), ChargeBee (Finance), Customer Support • Worked extensively on Finance and CRM data to analyze the various customer profiles and identify key opportunistic areas • Monitored and maintained the major finance reports on Sisense platform which included the Growth Dashboards and ARR dashboards covering metrics like Expansion, Churn and Retention at Region/Product levels • Created a Cross-sell playbook to identify the product path followed by multi-product customers and thereby providing insights to the sales teams for promoting customer retention/cross-sell • Worked on creating a “Silver Lining” Playbook which will highlight the key sales opportunistic areas across products/regions/industries during the COVID scenario • Performed the entire ETL on the Customer Support data and created dashboards in Sisense to assist the support team analyze and track their performance • Performed an investigative analysis to substantiate any change in our revenue (This was done on the finance data by going back to the original ticket and then validating the revenue with the invoice amount to track the entire journey of an upgrade/downgrade) • Worked on numerous adhocs to assist the leaders take quick decisions on various aspects of sales and growth
Mar 20153 yrs 5 mosJul 2018

Served as the single point of contact for the Digital Marketing data. Performed the entire ETL of the marketing data from scratch, which included joining many data sources such as Google Analytics, Google AdWords and the CRM data. Designed interactive Dashboards using Sisense / Tableau to assist the digital marketing team track its performance/target achievement across regions/products in a completely automated format. Worked on Payback and Attribution analysis to understand the behavior and performance of various Marketing Sources. Tracked and monitored performance of AdWords Campaigns/Keywords by creating weekly/monthly reports. Performed analysis to validate the quality of leads and thereby setting lead targets for the team.
Mu Sigma Business Solutions
Sep 20122 y 5 moFeb 2015

Bangalore

• Engaged with a 60-member business intelligence team to provide decision sciences and analytic support to a leading pharmaceutical client across the globe• Interactively engaged with various clients across US, Europe and India• Designed interactive Dashboards using SQL and Tableau to assist the brand team track the performance of its newly launched product and help them in taking key decisions through actionable insights• Assisted the client in market research and track performance of two established products in Europe by building sales performance trackers using VBA and Tableau• Worked on generation of a key report that is utilized across various verticals to track the performance of the Pharmaceutical Industry using VBA and Tableau• Assisted the client to track various performance metrics of a specific market in the US using SAS and Tableau• Worked on numerous adhocs to assist the clients take quick decisions on various aspects of sales and marketing

Bhavya’s AI Stack

claude code
claude code
claude
claude

Education

bangalore university

Bachelor of Engineering - BE, Electrical and Electronics Engineering

bangalore university

20084 yrs2012
University Visvesvaraya College of Engineering ( UVCE )

Bachelor of Engineering, Electrical and Electronics Engineering

University Visvesvaraya College of Engineering ( UVCE )

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Headline

Lead Data Analyst at UNIQODE

About

Experienced Business Analytics Manager with a demonstrated history of working in the Data Analytics field. Skilled in Analytics, Data Science, Tableau, SQL, and Power BI. Worked in various querying environments like Teradata, SQL server and Snowflake.

Location

Bengaluru

AI stack

claude code

claude

Work experience

Lead Data Analyst at Uniqode, Dec 2024 - Present · 1 yr 10 mos, India

Lead Business Analyst at Uniqode Phygital, Inc., Dec 2024 - Present · 1 yr 10 mos, Worked on creating and streamlining PQL (Product Qualified lead) models, enabling sales and CS teams identify their potential upsell customers. Spearheaded the end-to-end implementation of Metabase as the organization's primary BI and reporting tool, including data modeling and dashboard architecture. Designed and built the Metabase data structure from scratch, enabling self-service analytics across cross-functional teams and reducing ad-hoc reporting requests. Introduced and championed the use of a centralized data dictionary, improving data governance, transparency and cross-team alignment on metrics and definitions. Established best practices for data documentation, ensuring consistent understanding and usage of business-critical datasets by both technical and non-technical stakeholders. Utilized Claude extensively to accelerate day-to-day activities and enhance overall productivity. Collaborated with engineering, product, and operations teams to identify key KPIs and streamline reporting pipelines for strategic decision-making. Created training sessions across the company to help self-serve the built database.

Business Analytics Manager at Freshworks, Mar 2022 - Dec 2024 · 2 yrs 10 mos, Bengaluru, Karnataka, India

Data Manager at Freshworks Technologies Pvt. Ltd., Feb 2021 - Nov 2024 · 3 yrs 10 mos, Managed the cross functional analytics team through different projects. Constantly made sure the team provides business solutions to stakeholders and help them make the insights actionable. Entirely managed the data migration and validation of the transformation of the GTM system by ensuring data quality and completeness. Closely engaged with the finance team to work on multiple projects such as revenue recognition, Customer Journey Analysis, Data hygiene and streamlining processes. Explored and analyzed cost components in finance like the Coupa and AWS systems. Worked on creating a model to predict the company’s ARR based on New and Expansion businesses. Evaluated employees’ skills and knowledge regularly. Provided hands-on training, coaching and mentoring to the individuals on the data and business aspects. Constantly made sure the team provides business solutions to stakeholders and help them make the insights actionable. Conducted daily huddles and informal ice-breaker sessions with the team to keep them constantly motivated.

Lead Data Analyst - Cross-Functional Analytics at Freshworks, Feb 2021 - Mar 2022 · 1 yr 2 mos, India, • Managed the cross functional analytics team through different projects • Evaluated employees’ skills and knowledge regularly • Provided hands-on training, coaching and mentoring to the individuals on the data and business aspects • Constantly made sure the team provides business solutions to stakeholders and help them make the insights actionable • Conducted daily huddles and informal ice-breaker sessions with the team to keep them constantly motivated

Lead Data Analyst - Data and Growth Analytics at Freshworks, Aug 2018 - Jan 2021 · 2 yrs 6 mos, Chennai, Tamil Nadu, India, Key Datasets used – Freshsales (CRM), ChargeBee (Finance), Customer Support • Worked extensively on Finance and CRM data to analyze the various customer profiles and identify key opportunistic areas • Monitored and maintained the major finance reports on Sisense platform which included the Growth Dashboards and ARR dashboards covering metrics like Expansion, Churn and Retention at Region/Product levels • Created a Cross-sell playbook to identify the product path followed by multi-product customers and thereby providing insights to the sales teams for promoting customer retention/cross-sell • Worked on creating a “Silver Lining” Playbook which will highlight the key sales opportunistic areas across products/regions/industries during the COVID scenario • Performed the entire ETL on the Customer Support data and created dashboards in Sisense to assist the support team analyze and track their performance • Performed an investigative analysis to substantiate any change in our revenue (This was done on the finance data by going back to the original ticket and then validating the revenue with the invoice amount to track the entire journey of an upgrade/downgrade) • Worked on numerous adhocs to assist the leaders take quick decisions on various aspects of sales and growth

Marketing Analyst at Freshworks Technologies Pvt. Ltd., Mar 2015 - Jul 2018 · 3 yrs 5 mos, Served as the single point of contact for the Digital Marketing data. Performed the entire ETL of the marketing data from scratch, which included joining many data sources such as Google Analytics, Google AdWords and the CRM data. Designed interactive Dashboards using Sisense / Tableau to assist the digital marketing team track its performance/target achievement across regions/products in a completely automated format. Worked on Payback and Attribution analysis to understand the behavior and performance of various Marketing Sources. Tracked and monitored performance of AdWords Campaigns/Keywords by creating weekly/monthly reports. Performed analysis to validate the quality of leads and thereby setting lead targets for the team.

Senior Business Analyst at Mu Sigma Business Solutions, Sep 2012 - Feb 2015 · 2 y 5 mo, Bangalore, • Engaged with a 60-member business intelligence team to provide decision sciences and analytic support to a leading pharmaceutical client across the globe• Interactively engaged with various clients across US, Europe and India• Designed interactive Dashboards using SQL and Tableau to assist the brand team track the performance of its newly launched product and help them in taking key decisions through actionable insights• Assisted the client in market research and track performance of two established products in Europe by building sales performance trackers using VBA and Tableau• Worked on generation of a key report that is utilized across various verticals to track the performance of the Pharmaceutical Industry using VBA and Tableau• Assisted the client to track various performance metrics of a specific market in the US using SAS and Tableau• Worked on numerous adhocs to assist the clients take quick decisions on various aspects of sales and marketing

Education

Bachelor of Engineering - BE, Electrical and Electronics Engineering, bangalore university

Bachelor of Engineering, Electrical and Electronics Engineering, University Visvesvaraya College of Engineering ( UVCE )