Bhavna VB profile photo 1 on Tal

Bhavna VB

Amazon | Ex-L'Oreal, Flipkart, Swiggy

Bengaluru

8+ years of work experience

Amazon
May 20242 yrs 5 mosPresent

India

Leading the Bedding business for Amazon India
Amazon
Sep 20221 yr 8 mosApr 2024

Bengaluru, Karnataka, India

Leading Selection for Other Hardlines Business in Amazon India. Conceptualize and Drive Programs to drive Selection
Flipkart
Mar 20226 mosAug 2022

Bengaluru, Karnataka, India

Scaling up D2C brands in the Home space on the platform. Working closely with brands to improve selection, providing insights on New Product Development and Scale up existing business on Flipkart
Flipkart
Jul 20201 yr 8 mosFeb 2022

Bengaluru, Karnataka, India

Managed the Kitchen Tools category for Flipkart. Held additional responsibilities of project managing the Private Labels business for Household and lead the delivery speed improvement charter for the entire Household parent category
Swiggy
Jul 201911 mosMay 2020

Bengaluru, Karnataka, India

Category Management : Category expansion - Meal completion products for Swiggy Pvt brands (ex: beverages, snacks, desserts etc) Delivered 3X growth in order attachment of meal completion categories; launching 10+ categories within a span of 6 months Brand Partnerships and Account Management Facilitated Brand partnerships, Negotiations, Marketing collaborations with 8+ brands like Coke, Raw Pressery, Kwality Walls, Epigamia and Mars. Introduction of hot beverages to drive traction in the breakfast category leading to upto 20% improvement in order value (AOV) during breakfast consumption across 3 top restaurant brands New Product Development Developed Swiggy's first own line of Beverages across juices, ethnic beverages and dairy category leading to upto 5% additional order attachment Developed pricing strategy, P&L development, facilitated artwork development and collaborated with multiple stakeholders including Legal, Quality, Finance, Supply Chain, Operations, Culinary and Marketing teams
L'Oréal
Jul 20181 yr 1 moJul 2019

Mumbai Metropolitan Region

MARKETING, HAIR COLOR, L'OREAL PARIS EXCELLENCE FASHION HIGHLIGHTS – LAUNCH SUSTENANCE CAMPAIGN • Conceptualized and Implemented the influencer campaign to sustain the new launch of Excellence Fashion Highlights • Developed content for social media and A+ content for E Commerce in order to drive education and drive inspiration through transformation to the consumers • Grew Ecommerce offtakes post campaign COLOR FESTIVAL 2018 – EAST • Led and executed Color Festival to activate the festive period in the east region in order to drive recruitment into hair color category • Created in-store category excitement experience for the consumers through consumer contests • Drove 5X offtake growth in East for hair color against national growth OTHERS • Artwork development and promo timeline management – developed and managed the artworks for promos and packaging renovation • Media management – Validated the selection of priority markets for TV media investments by analyzing the number of relevant consumers, Market share and business contribution • Outdoor Planning – Selected markets for outdoor media investments and identification of impact sites SALES, MODERN TRADE, HYDERABAD • Responsible for business delivery in 4 key accounts – Health & Glow, SPAR, MORE & Apollo • Drove a demonstration activity for Garnier Micellar water in the make-up remover category to drive trials – generated growth in offtakes • Designed & Implemented offtake drive for Total Repair 5 regime pack; delivering growths • Developed an ISP score card to evaluate performance of the In-Store Promoters in hyper market
Feb 20171 yr 1 moFeb 2018

S P Jain Institute of Management and Research

Bhavna’s AI Stack

claude code
claude code
claude
claude
codex
codex
deepseek
deepseek
gemini
gemini
openai
openai

Education

SPJIMR SP Jain Institute of Management & Research

Master of Business Administration (M.B.A.), Marketing

SPJIMR SP Jain Institute of Management & Research

20162 yrs2018
Cornell University

International Immersion program, Marketing management

Cornell University

20172017

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Headline

Amazon | Ex-L'Oreal, Flipkart, Swiggy

About

E-commerce professional with 7+ years of experience across Amazon, Flipkart, Swiggy, and L'Oréal—specializing in category management, business growth, and program management. Currently leading Bedding - one of the largest categories within Amazon India’s Home BU. I’ve led topline ownership, brand scale ups, selection expansion, and other horizontal charters — delivering strong YoY growth, improving customer experience metrics, and enabling structural improvements across visibility and speed. Previously managed pan-India selection strategy across 8 categories at Amazon, building programs that enable the seller ecosystem on Amazon. My background also includes D2C scale-up and category management at Flipkart, AOV improvement strategy at Swiggy, and early brand marketing experience at L’Oréal and Mondelez. I bring an analytical, action-oriented approach to solving complex business problems—with deep experience across platform, brand, and customer lenses.

Location

Bengaluru

AI stack

claude code

claude

codex

deepseek

gemini

openai

Work experience

Senior Category Manager at Amazon, May 2024 - Present · 2 yrs 5 mos, India, Leading the Bedding business for Amazon India

Senior Category Manager at Amazon, Sep 2022 - Apr 2024 · 1 yr 8 mos, Bengaluru, Karnataka, India, Leading Selection for Other Hardlines Business in Amazon India. Conceptualize and Drive Programs to drive Selection

Growth, D2C brands, Home at Flipkart, Mar 2022 - Aug 2022 · 6 mos, Bengaluru, Karnataka, India, Scaling up D2C brands in the Home space on the platform. Working closely with brands to improve selection, providing insights on New Product Development and Scale up existing business on Flipkart

Category Manager, Kitchen Tools at Flipkart, Jul 2020 - Feb 2022 · 1 yr 8 mos, Bengaluru, Karnataka, India, Managed the Kitchen Tools category for Flipkart. Held additional responsibilities of project managing the Private Labels business for Household and lead the delivery speed improvement charter for the entire Household parent category

Manager - Alternate Channels at Swiggy, Jul 2019 - May 2020 · 11 mos, Bengaluru, Karnataka, India, Category Management : Category expansion - Meal completion products for Swiggy Pvt brands (ex: beverages, snacks, desserts etc) Delivered 3X growth in order attachment of meal completion categories; launching 10+ categories within a span of 6 months Brand Partnerships and Account Management Facilitated Brand partnerships, Negotiations, Marketing collaborations with 8+ brands like Coke, Raw Pressery, Kwality Walls, Epigamia and Mars. Introduction of hot beverages to drive traction in the breakfast category leading to upto 20% improvement in order value (AOV) during breakfast consumption across 3 top restaurant brands New Product Development Developed Swiggy's first own line of Beverages across juices, ethnic beverages and dairy category leading to upto 5% additional order attachment Developed pricing strategy, P&L development, facilitated artwork development and collaborated with multiple stakeholders including Legal, Quality, Finance, Supply Chain, Operations, Culinary and Marketing teams

Management Trainee at L'Oréal, Jul 2018 - Jul 2019 · 1 yr 1 mo, Mumbai Metropolitan Region, MARKETING, HAIR COLOR, L'OREAL PARIS EXCELLENCE FASHION HIGHLIGHTS – LAUNCH SUSTENANCE CAMPAIGN • Conceptualized and Implemented the influencer campaign to sustain the new launch of Excellence Fashion Highlights • Developed content for social media and A+ content for E Commerce in order to drive education and drive inspiration through transformation to the consumers • Grew Ecommerce offtakes post campaign COLOR FESTIVAL 2018 – EAST • Led and executed Color Festival to activate the festive period in the east region in order to drive recruitment into hair color category • Created in-store category excitement experience for the consumers through consumer contests • Drove 5X offtake growth in East for hair color against national growth OTHERS • Artwork development and promo timeline management – developed and managed the artworks for promos and packaging renovation • Media management – Validated the selection of priority markets for TV media investments by analyzing the number of relevant consumers, Market share and business contribution • Outdoor Planning – Selected markets for outdoor media investments and identification of impact sites SALES, MODERN TRADE, HYDERABAD • Responsible for business delivery in 4 key accounts – Health & Glow, SPAR, MORE & Apollo • Drove a demonstration activity for Garnier Micellar water in the make-up remover category to drive trials – generated growth in offtakes • Designed & Implemented offtake drive for Total Repair 5 regime pack; delivering growths • Developed an ISP score card to evaluate performance of the In-Store Promoters in hyper market

Core Member at Student Body Unit, Feb 2017 - Feb 2018 · 1 yr 1 mo, S P Jain Institute of Management and Research

Education

Master of Business Administration (M.B.A.), Marketing, SPJIMR SP Jain Institute of Management & Research

International Immersion program, Marketing management, Cornell University

Bhavna VB - Senior Category Manager in Bengaluru | Tal