Headline

Product Designer 3 @ Dream11

About

I didn’t get into design because I loved screens. I got into it because I was curious about decisions - why people take them, delay them, or avoid them. At Dream11, I’ve worked across payments, auctions, and live experiences. Different problems on the surface, but all moments where something is at stake money, time, or attention. Those moments are messy. Users hesitate. Things fail. Context changes fast. That’s what I find interesting. I tend to question flows more than I execute them, not the fastest approach, but it helps me understand what actually matters beyond the UI. Outside of work, I keep coming back to things I’ve left halfway - writing, dancing, cooking ,learning new skills - still figuring out what sticks

Location

Maharashtra

AI stack

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Work experience

Product Designer 3 at Dream11, Jul 2025 - Jul 2026 · 1 yr 1 mo, 0→1 & Real-time Engagement • Created a live match entry surface enabling users to join real-time rooms with reactions and chat Gameplay & Auctions • Simplified auction mechanics into modular UX flows for real-time gameplay • Reduced cognitive load in decision-heavy gameplay scenarios

Product Designer 2 at Dream11, Jul 2024 - Jul 2025 · 1 yr 1 mo, Payments @ Scale (220M+ users) • Reduced payment failures by 4% through fallback journeys during match spikes • Built Ops panel to reprioritise payment modes in real time • Mitigated GST risk via payment safeguards → +3% NGR uplift KYC & Verification • Designed add-cash KYC flows balancing compliance and speed • Reduced withdrawal KYC TAT from 12 mins → 2 secs • Improved compliance clarity without impacting conversion Trust & CX Systems • Designed Winners Tab (stats, reels, testimonials) → 50% adoption, +22% WAU retention • Built Responsible Play Panel for internal monitoring of high-risk users

Product Designer 1 at Dream11, Jul 2022 - Jul 2024 · 2 yrs 1 mo, Mumbai, Maharashtra, India, Core Gameplay & Retention • Redesigned leaderboard UX with live winnings clarity and score breakdown → improved adoption and retention at scale • Streamlined post-match scorecards and winner declaration flows • Improved clarity and reduced post-match confusion through iterative design

UI/UX Designer Intern at F3 E-Commerce Consultancy LLP, May 2021 - Jul 2021 · 3 mos, • Created brand identity system (logo, visual language) • Designed responsive website focused on clarity and credibility • Built foundational UX flows for a companion mobile app

Design Coordinator at Sports Board IIT Guwahati, Mar 2021 - May 2022 · 1 yr 3 mos, • Managed visual identity and branding for events across social platforms • Ensured consistency across campaigns

Branding Head at Hult Prize India, Jan 2021 - May 2021 · 5 mos, • Led PR, digital outreach, and communication strategy for campus round • Drove participation and event visibility

Senior Executive at Corporate Module at Techniche, IIT Guwahati, Feb 2019 - Nov 2020 · 1 yr 10 mos, • Led 5 industry-facing competitions across entrepreneurship, analytics, and strategy • Managed partnerships, mentors, and multi-stage selection funnels • Led a 9-member team and managed ₹1L+ prize pool

Education

Bachelor of Technology, Chemical Engineering, Indian Institute of Technology, Guwahati

Mayoor Chopasni School - India