---
title: "Bhavesh D. - Manager - Digital Marketing in Bengaluru | Tal"
description: "Meet Bhavesh D., Senior Growth & Performance Marketing Leader | Scaling Global Paid Acquisition | Multi-Channel Paid Media (Search, Meta, Display, App) | Marketing P&L, CRO & AI Strategy | NIT Warangal, IN • St. Lawrence College, ON, CA based in Bengaluru. AI stack includes gemini, grok, and openai."
image: "https://tal.club/meet/bhavesh-dwivedi/share-image"
---

# Bhavesh D\. on Tal

## Headline

Senior Growth & Performance Marketing Leader \| Scaling Global Paid Acquisition \| Multi\-Channel Paid Media \(Search, Meta, Display, App\) \| Marketing P&L, CRO & AI Strategy \| NIT Warangal, IN • St\. Lawrence College, ON, CA

## About

With over a decade of experience as a cosmopolitan marketing professional, I specialize in PPC advertising, demand generation, and digital strategy, leveraging data\-driven insights to drive growth and maximize ROI\. I build predictable lead generation and revenue through paid acquisition\. Since 2013, I’ve been navigating the evolving digital landscape, strategizing and planning high\-impact marketing campaigns across industries\. I hold a postgraduate degree in Digital Marketing Communications from St\. Lawrence College, Kingston, Canada \(2019\) and a bachelor's in Civil Engineering from NIT Warangal \(2013\)\. A strong advocate for continuous learning, I have earned 10\+ professional certifications in marketing and stay ahead of industry trends to implement innovative online marketing solutions\. My expertise spans paid media, performance marketing, and strategic account management, with a strong focus on collaboration, leadership, and adaptability in dynamic environments\. Beyond work, I’m passionate about travelling, deep house and techno music, and outdoor adventures\. I thrive on new experiences; whether exploring global destinations or embracing thrilling challenges like completing the EdgeWalk at the CN Tower in Toronto or Rafting on the Ganges at Rishikesh with only 4 rafters including myself\.

## Location

Bengaluru

## AI stack

gemini

grok

openai

ChatGPT

## Work experience

Manager \- Digital Marketing at JustAnswer, Oct 2022 \- Present · 4 yrs, Bengaluru, Karnataka, India, Managed Google Ads strategy and execution for the Law vertical in the US market, overseeing a $2M\+ monthly budget to drive high\-intent conversions, optimize ROAS, and scale revenue growth, contribution margins, and overall campaign scalability\. Focused on data\-driven optimization, strategic bidding, and continuous performance refinement to maximize efficiency and ensure sustainable long\-term growth\. \- Developed and executed high\-impact search and bidding strategies, optimizing budget allocation and campaign performance\. \- Led A/B testing across ad creatives, landing pages, and audience segments to improve conversion rates and lower acquisition costs\. \- Monitored key business metrics, including contribution margins, P&L, revenue, and customer acquisition costs, making data\-driven decisions to enhance profitability\. \- Identified and leveraged new digital marketing opportunities and expanded into emerging traffic channels to diversify audience reach and scale campaigns\. \- Collaborated with content strategists, designers, and developers to create compelling ad experiences and seamless user journeys\. \- Stayed ahead of Google Ads trends, algorithm changes, and industry best practices, continuously refining campaign strategies for sustained growth\. \- Optimized ad placements, audience targeting, and landing pages to drive higher engagement, lower CPAs, and increased customer acquisition\.

Marketing Manager \- Digital Acquisition at Aeldra Global Fintech, Mar 2021 \- Aug 2022 · 1 yr 6 mos, Bengaluru, Karnataka, India, Led performance marketing strategy and execution with a $90,000 monthly budget, driving customer acquisition and growth through Google Ads, Facebook, and Display campaigns\. \- Managed end\-to\-end digital advertising efforts, optimizing campaigns for lead generation, conversion rates, and ROI\. \- Worked closely with a digital agency and collaborated with the engineering and product teams to improve the user journey and reduce drop\-offs on the web application\. \- Successfully scaled paid media efforts to achieve a milestone of 1,000 U\.S\. bank account openings per day from India through targeted advertising and funnel optimization\. \- Continuously analyzed key performance metrics, implemented A/B testing, and refined bidding and targeting strategies to maximize campaign efficiency\.

Peer Tutor, IMC Campaign Evaluation, School of Business at St\. Lawrence College, Jan 2019 \- Feb 2019 · 2 mos, Kingston, Ontario, Canada

Digital Strategist at TDS Trade Development Strategies Inc\., Oct 2018 \- Jan 2019 · 4 mos, Kingston, Ontario, Canada

Marketing Manager \- PPC at PharmEasy, Mar 2017 \- Feb 2018 · 1 yr, Bangalore, India, Led digital marketing for Customer Business, Lab Vertical, and OTC \(Pinhealth\), driving high\-budget PPC campaigns, digital strategy, and conversion optimization\. Managed agency and in\-house teams, overseeing paid media investments to maximize ROI, customer acquisition, and revenue growth\. \- Customer Business Marketing: Managed a ₹80L/month PPC budget for prescription medicine sales, optimizing search and display campaigns\. Spearheaded conversion\-focused strategies, landing page optimizations, bid/budget planning, and analytics tracking, achieving 900% ROI post\-TVC launch\. Played a critical role in scaling the business to 10K daily prescriptions \(RX\) received\. Collaborated with the tech team for conversion tracking, Google Ads, GA, GTM, and Bing integrations\. \- Lab Vertical: Led the digital growth strategy for lab testing services, driving lead generation and customer acquisition\. Owned monthly budget, lead, and cost\-per\-order targets, optimized landing pages and website flow to reduce drop\-offs, and played a key role in launching the eCommerce website for the lab vertical\. \- OTC Business \(Pinhealth\): Owned PPC strategy for search, display, and shopping campaigns to drive online sales of health supplements\. Successfully scaled monthly orders from <100 to 9,500 while maintaining a 400% ROI from PPC channels\. \- Engaged with Google/Bing teams to adopt advanced campaign strategies, new optimization features, and analytics improvements\. \- Proposed and executed growth experiments and A/B tests to scale digital acquisition across verticals\. \- Key member of the hiring panel for digital marketing resources, playing a role in team expansion\.

## Education

Postgraduate Degree, Digital Marketing Communications, St\. Lawrence College

Bachelor’s Degree, Civil Engineering, National Institute of Technology warangal

[View the original profile](https://tal.club/meet/bhavesh-dwivedi)

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