Headline

Senior Growth & Performance Marketing Leader | Scaling Global Paid Acquisition | Multi-Channel Paid Media (Search, Meta, Display, App) | Marketing P&L, CRO & AI Strategy | NIT Warangal, IN • St. Lawrence College, ON, CA

About

With over a decade of experience as a cosmopolitan marketing professional, I specialize in PPC advertising, demand generation, and digital strategy, leveraging data-driven insights to drive growth and maximize ROI. I build predictable lead generation and revenue through paid acquisition. Since 2013, I’ve been navigating the evolving digital landscape, strategizing and planning high-impact marketing campaigns across industries. I hold a postgraduate degree in Digital Marketing Communications from St. Lawrence College, Kingston, Canada (2019) and a bachelor's in Civil Engineering from NIT Warangal (2013). A strong advocate for continuous learning, I have earned 10+ professional certifications in marketing and stay ahead of industry trends to implement innovative online marketing solutions. My expertise spans paid media, performance marketing, and strategic account management, with a strong focus on collaboration, leadership, and adaptability in dynamic environments. Beyond work, I’m passionate about travelling, deep house and techno music, and outdoor adventures. I thrive on new experiences; whether exploring global destinations or embracing thrilling challenges like completing the EdgeWalk at the CN Tower in Toronto or Rafting on the Ganges at Rishikesh with only 4 rafters including myself.

Location

Bengaluru

AI stack

gemini

grok

openai

ChatGPT

Work experience

Manager - Digital Marketing at JustAnswer, Oct 2022 - Present · 4 yrs, Bengaluru, Karnataka, India, Managed Google Ads strategy and execution for the Law vertical in the US market, overseeing a $2M+ monthly budget to drive high-intent conversions, optimize ROAS, and scale revenue growth, contribution margins, and overall campaign scalability. Focused on data-driven optimization, strategic bidding, and continuous performance refinement to maximize efficiency and ensure sustainable long-term growth. - Developed and executed high-impact search and bidding strategies, optimizing budget allocation and campaign performance. - Led A/B testing across ad creatives, landing pages, and audience segments to improve conversion rates and lower acquisition costs. - Monitored key business metrics, including contribution margins, P&L, revenue, and customer acquisition costs, making data-driven decisions to enhance profitability. - Identified and leveraged new digital marketing opportunities and expanded into emerging traffic channels to diversify audience reach and scale campaigns. - Collaborated with content strategists, designers, and developers to create compelling ad experiences and seamless user journeys. - Stayed ahead of Google Ads trends, algorithm changes, and industry best practices, continuously refining campaign strategies for sustained growth. - Optimized ad placements, audience targeting, and landing pages to drive higher engagement, lower CPAs, and increased customer acquisition.

Marketing Manager - Digital Acquisition at Aeldra Global Fintech, Mar 2021 - Aug 2022 · 1 yr 6 mos, Bengaluru, Karnataka, India, Led performance marketing strategy and execution with a $90,000 monthly budget, driving customer acquisition and growth through Google Ads, Facebook, and Display campaigns. - Managed end-to-end digital advertising efforts, optimizing campaigns for lead generation, conversion rates, and ROI. - Worked closely with a digital agency and collaborated with the engineering and product teams to improve the user journey and reduce drop-offs on the web application. - Successfully scaled paid media efforts to achieve a milestone of 1,000 U.S. bank account openings per day from India through targeted advertising and funnel optimization. - Continuously analyzed key performance metrics, implemented A/B testing, and refined bidding and targeting strategies to maximize campaign efficiency.

Peer Tutor, IMC Campaign Evaluation, School of Business at St. Lawrence College, Jan 2019 - Feb 2019 · 2 mos, Kingston, Ontario, Canada

Digital Strategist at TDS Trade Development Strategies Inc., Oct 2018 - Jan 2019 · 4 mos, Kingston, Ontario, Canada

Marketing Manager - PPC at PharmEasy, Mar 2017 - Feb 2018 · 1 yr, Bangalore, India, Led digital marketing for Customer Business, Lab Vertical, and OTC (Pinhealth), driving high-budget PPC campaigns, digital strategy, and conversion optimization. Managed agency and in-house teams, overseeing paid media investments to maximize ROI, customer acquisition, and revenue growth. - Customer Business Marketing: Managed a ₹80L/month PPC budget for prescription medicine sales, optimizing search and display campaigns. Spearheaded conversion-focused strategies, landing page optimizations, bid/budget planning, and analytics tracking, achieving 900% ROI post-TVC launch. Played a critical role in scaling the business to 10K daily prescriptions (RX) received. Collaborated with the tech team for conversion tracking, Google Ads, GA, GTM, and Bing integrations. - Lab Vertical: Led the digital growth strategy for lab testing services, driving lead generation and customer acquisition. Owned monthly budget, lead, and cost-per-order targets, optimized landing pages and website flow to reduce drop-offs, and played a key role in launching the eCommerce website for the lab vertical. - OTC Business (Pinhealth): Owned PPC strategy for search, display, and shopping campaigns to drive online sales of health supplements. Successfully scaled monthly orders from <100 to 9,500 while maintaining a 400% ROI from PPC channels. - Engaged with Google/Bing teams to adopt advanced campaign strategies, new optimization features, and analytics improvements. - Proposed and executed growth experiments and A/B tests to scale digital acquisition across verticals. - Key member of the hiring panel for digital marketing resources, playing a role in team expansion.

Education

Postgraduate Degree, Digital Marketing Communications, St. Lawrence College

Bachelor’s Degree, Civil Engineering, National Institute of Technology warangal