---
title: "Bhavani Shankar - General Marketing Manager I in Bengaluru | Tal"
description: "Meet Bhavani Shankar, Program & Operations Leader | Marketing Operations | AI & Automation | Process Excellence | Cross-Functional Leadership based in Bengaluru. AI stack includes codex and opencode."
image: "https://tal.club/meet/bhavani-shankar/share-image"
---

# Bhavani Shankar on Tal

## Headline

Program & Operations Leader \| Marketing Operations \| AI & Automation \| Process Excellence \| Cross\-Functional Leadership

## About

I am a results\-driven Program and Operations Leader with 13\+ years of experience delivering business growth, operational excellence, and scalable marketing programs across Amazon, PayPal, and JP Morgan\. Throughout my career, I've led global teams of up to 80 members, managed cross\-functional initiatives, and partnered with business, product, engineering, and marketing stakeholders to solve complex business challenges\. My expertise spans program management, marketing operations, business operations, process optimization, AI\-driven automation, workforce planning, KPI governance, and stakeholder management\. I have successfully led initiatives supporting €100M\+ annual GMV, delivered 30% YoY revenue growth, improved customer engagement by 25%, reduced campaign execution time by 60% through AI\-powered automation, and accelerated campaign launch cycles by 15%\. I enjoy transforming data into actionable insights, building scalable processes, and leading high\-performing teams that consistently deliver measurable business outcomes\. Whether it's optimizing customer targeting, driving operational efficiency, or launching new programs, I thrive in fast\-paced, data\-driven environments where innovation and execution go hand in hand\. I am passionate about building customer\-centric solutions, driving continuous improvement, and leveraging technology to create business impact at scale\. I'm always interested in connecting with professionals and organizations focused on Program Management, Marketing Operations, Business Operations, Strategy & Operations, AI Automation, and Digital Transformation\.

## Location

Bengaluru

## AI stack

codex

opencode

## Work experience

General Marketing Manager I at Amazon, Jun 2024 \- Present · 2 yrs 3 mos, Bengaluru, Karnataka, India, • Leading end\-to\-end B2C marketing cohort for Europe region using cross\-functional coordination with Marketing, Retail, and Tech teams which has resulted in achieving €80M\+ annual GMV\. • Managing a 55\-member marketing operations organization, establishing scalable campaign governance and delivery processes to improve execution quality across EU marketplaces\. • Drove 30% YoY revenue growth by optimizing campaign placement strategy, landing page design, and performance marketing budget allocation\. • Built executive marketing dashboards using Power BI, tracking 10\+ campaign KPIs to data analyze and enable faster decision\-making and reduce execution delays by 20% • Partnered with engineering teams to launch an AI\-powered campaign creation platform, improving marketing execution efficiency by 60% through workflow automation\. • Redesigned campaign approval and localization workflows, reducing campaign launch time by 15%\. • Executed 40\+ A/B experiments to optimize campaign performance and enhance customer engagement\. Delivering 35% traffic improvement • Leveraged audience segmentation and behavioral targeting to deliver personalized campaigns, increasing CTR by 18% and customer engagement by 25% across 5 EU marketplaces\.

Operations Manager at Amazon, Nov 2022 \- Jun 2024 · 1 yr 8 mos, Bengaluru, Karnataka, India, • Led a 80\-member operations organization using structured performance management and coaching frameworks, delivered in a 60% productivity improvement and a reduction in attrition from 26% to 12%\. • Led automation initiatives in partnership with Tech teams using process reengineering methodology, resulting in elimination of manual workflows, 20 FTE cost savings, and \~₹80L in annual cost reduction\. • Owned operational governance and stakeholder communication using structured reporting cadences, aligning execution of 500\+ weekly reports with leadership priorities\. • Managed operational controls, business continuity planning, operations planning and risk mitigation protocols, ensuring uninterrupted EU retail catalog operations\.

Lead team leader at PayPal, Sep 2019 \- Nov 2022 · 3 yrs 3 mos, Greater Bengaluru Area, • Led a 30\-agent, 2\-team\-leader operations team using SLA management frameworks, supporting $200M\+ in annual dispute resolution transaction volume with full SLA adherence across global markets\. • Led operational planning using volume forecasting and workforce planning methodology, resulting in consistent SLA compliance and optimized resource utilization\. • Established reporting cadences and performance metrics using structured quality frameworks, resulting in improved visibility into productivity and operational health\. • Led hiring, training, and coaching programs using structured performance management, resulting in high\-performing, low\-attrition teams\.

Operations Team Lead at J\.P\. Morgan, Aug 2015 \- Sep 2019 · 4 yrs 2 mos, Bengaluru, Karnataka, India, • Led AML/KYC compliance operations for Business and Consumer Banking using structured quality assurance frameworks, managing a team of 16 analysts across end\-to\-end compliance workflows\. • Ensured regulatory compliance using structured control frameworks aligned to BSA, OFAC, FinCEN, Customer Due Diligence, Enhanced Due diligence, and Specialized due diligence requirements\. • Led tool enhancement and process implementation projects using UAT testing methodology, resulting in streamlined compliance operations and reduced processing errors\. • Participated in Risk & Control Self\-Assessments \(RCSAs\) using structured audit methodology, strengthening internal risk and control frameworks\.

Anti\-Money Laundering Analyst at American Express, Aug 2011 \- Jul 2012 · 1 yr, Processes included verifying customers’ information, CIP components & additional information \(Demographic, Business ownership, Bank account information and business website, if any\)\. Reviewing documents provided by the customer and verifying customers/business information using LexisNexis and SOS \(Secretary of State\) website and approving access to the American Express terminals once proved the business is legitimate\.

Market Research Associate at HSBC, Sep 2010 \- Jun 2011 · 10 mos, The research department publishes their product \(Articles/Research\) on HSBC Research website and access was granted to the eligible clients based on the special requirements and approvals\. Major clients were corporate investment banking companies, even private banks but based on the approval\.

## Education

Master of Business Administration \- MBA, Marketing, KCT Business School

Bachelor of Business Administration, Bharathiar University, Coimbatore

[View the original profile](https://tal.club/meet/bhavani-shankar)

```json
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Person",
      "@id": "https://tal.club/meet/bhavani-shankar#person",
      "name": "Bhavani Shankar",
      "url": "https://tal.club/meet/bhavani-shankar",
      "image": "https://tal.club/meet/bhavani-shankar/profile-photo.jpg",
      "description": "Meet Bhavani Shankar, Program & Operations Leader | Marketing Operations | AI & Automation | Process Excellence | Cross-Functional Leadership based in Bengaluru. AI stack includes codex and opencode.",
      "jobTitle": "General Marketing Manager I",
      "worksFor": {
        "@type": "Organization",
        "name": "Amazon"
      },
      "hasOccupation": {
        "@type": "Occupation",
        "name": "General Marketing Manager I"
      },
      "homeLocation": {
        "@type": "Place",
        "name": "Bengaluru"
      },
      "alumniOf": [
        {
          "@type": "EducationalOrganization",
          "name": "KCT Business School"
        },
        {
          "@type": "EducationalOrganization",
          "name": "Bharathiar University, Coimbatore"
        }
      ],
      "knowsAbout": [
        "codex",
        "opencode"
      ],
      "mainEntityOfPage": {
        "@id": "https://tal.club/meet/bhavani-shankar#webpage"
      }
    },
    {
      "@type": "ProfilePage",
      "@id": "https://tal.club/meet/bhavani-shankar#webpage",
      "url": "https://tal.club/meet/bhavani-shankar",
      "name": "Bhavani Shankar on Tal",
      "description": "Meet Bhavani Shankar, Program & Operations Leader | Marketing Operations | AI & Automation | Process Excellence | Cross-Functional Leadership based in Bengaluru. AI stack includes codex and opencode.",
      "dateModified": "2026-08-07T10:32:02.033Z",
      "isPartOf": {
        "@id": "https://tal.club/#website"
      },
      "mainEntity": {
        "@id": "https://tal.club/meet/bhavani-shankar#person"
      },
      "primaryImageOfPage": {
        "@type": "ImageObject",
        "url": "https://tal.club/meet/bhavani-shankar/profile-photo.jpg",
        "contentUrl": "https://tal.club/meet/bhavani-shankar/profile-photo.jpg",
        "caption": "Bhavani Shankar profile photo on Tal"
      },
      "inLanguage": "en-IN"
    }
  ]
}
```